Allan Glatt Email & Phone Number

Mexico City, CDMX, MX

Mexico

Mexico City Area, Mexico

Mexico City Area, Mexico

• Brought to upgrade the branded content division of the company. Working constantly under pressure and short amount of time, while inspiring the team to get everything done by the deadline. Most importantly, solving all.
• Created the MMK Lab, the new and vibrant in-house ad and content agency that increased the profits of all native content by 200% in the first year.
• Understood the urgent need to create a video oriented branch in our department that became one of the core business of MMK Lab.
• Cost efficient solutions provider by developing a new team of freelance collaborators for the whole company

Mexico City Area, Mexico

• Recruited as a consultant for TV UNAM, bringing a forgotten analog media to the new century. Transformed a scattered and fragmented digital presence into a cutting edge content provider, increasing its share of mind.
• Build the grounds for all communications efforts that eventually became a standard of excellence. Wove a net of outstanding academics that became the foundation of our content.
• Elaborated the marketing plan on social media that became a stepping stone of all the future branding efforts.
• Actively participated on the board that decided the new logo, look and feel, editorial criteria and social media personality

Mexico

• Arrived as an inexperienced section Editor for a new project and quickly became the go to guy in the company due to my proactive attitude, being part of the rebranding process of TELEHIT and Soho magazine.
• Simultaneously managed to direct, edit and coordinate 3 magazines, slashing by 40% the operative cost of the company.
• Successfully launched SoHo magazine to the Mexican market developing a brand with digital entity and a strong print brand awareness.
• Kept track of every invoice of our collaborators becoming one of the only brands in the company that paid on time. Improving trust and perception value of the company in the editorial industry.

Mexico

Coordinador editorial de la revista Socio Sams

Mexico

Launched SoHo Magazine in Mexico

Mexico City Area, Mexico

• In a highly competitive industry, I arrived to help in the sales department, creating a new branding plan for a B2C market to increase B2B sales.
• Developed new business by focusing on special requirements of our clients and understanding the need for new materials and designs to exploit the strengths of the factory —manufacturing quality garments— increasing the.
• Persuade the Director on the importance of creating our own brand, supervising its creation and execution.

Mexico City Area, Mexico

While still in college, my first encounter with storytelling and compelling writing. Brought as a junior writer, rapidly became the main redactor for the magazine, learning all requirements of the industry.

Bachelor’S Degree, Diseño De Mobiliario Y Producto

Curso En Formación Digital, Capacitación Digital, Formación Continua

Programa in-company Needed-YPO de formación digital, con una duración de 12 horas