Allan Hoffman Email and Phone Number
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Allan Hoffman personal email
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I am a decisive, expert-level marketer, known for creating unique brands and leading successful business turnarounds. I have a proven history of growing brands, creating impactful portfolio and brand strategies, developing innovation, and implementing programs to drive significant revenue growth. In terms of Leadership, I am a Servant Leader who prioritizes the growth and empowerment of my Team members.
Bimbo Bakeries Usa
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Director Of Marketing, Premium BreadBimbo Bakeries Usa Oct 2022 - PresentHorsham, Pennsylvania, UsManaged P&L for all BBU Premium Bread portfolio, including Oroweat, Arnold, Brownberry, Rustik and San Luis brands, with total annual budget of $33MM. Drove innovation to achieve business strategy, directed a team of six, and managed agency roster that includes multiple creative agencies, print, digital, social influencer, PR, and shopper marketing.• Surpassed sales goals by growing $900MM business in sales in back-to-back years for first time in over a decade, by creating multi-brand portfolio strategy featuring Health & Wellness and Artisan segments.• Grew BBU’s premium bread portfolio sales +8% in 2022 and +4% in 2023 to exceed $1B in revenue. • Led company sustainability campaign, removing inner wrap from breads, resulting in eliminating 2 million pounds of plastic from landfills each year and an annual cost savings of $4MM.• Created new media campaign in 2023 achieving engagement levels three times that of industry standard, expanded consumer base attracting millennial households, and awarded the 2024 Gold REGGIE Award.
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Director Of Marketing, Buns And Rolls And Sandwich ThinsBimbo Bakeries Usa Nov 2018 - Apr 2022Horsham, Pennsylvania, UsManaged BBU Buns and Rolls portfolio to record sales of over $885MM revenue (up +51% since taking over the business), driving the fastest Household penetration growth in the category over the past three years.• Drove three consecutive record sales years for Ball Park becoming the #1 growing brand in BBU.• Launched Artesano Brioche Buns, winning Bronze Telly award for Best General Marketing launch. • P&L responsibility for all BBU brands with a +$10MM annual budget, and Team of 3 direct reports.
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Director Of Marketing Innovation, Breakfast And Bread CategoriesBimbo Bakeries Usa Feb 2018 - Nov 2018Horsham, Pennsylvania, UsLed innovation for BBU Premium Bread and Breakfast categories. $2.3B revenue. Led Jobs-to-Be-Done” research developing concept tests to establish a 3 year pipeline for bread and breakfast. Led development of “Pick Me Ups” mini protein squares brand for the Thomas’ breakfast business to enter into the portable breakfast snacking category. BBU’s #1 new innovation for 2020 on track to expand nationally.
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Senior Brand Manager, Arnold, Brownberry & Oroweat BreadBimbo Bakeries Usa May 2016 - Jun 2017Horsham, Pennsylvania, Us
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Senior Brand Manager, Thomas' Breakfast BusinessBimbo Bakeries Usa Nov 2014 - Apr 2016Horsham, Pennsylvania, UsSenior Brand Manager, Thomas' Breakfast businessSupported high growth business category, and oversaw BBU's national Swirl bread business, managing business strategy, asset strategy and full P&Ls for 4 brands. $70MM revenue. Responsible for creating portfolio strategy, asset strategy and all marketing plans. Launched Thomas’ Swirl bread brand: Grupo Bimbo’s most successful Launch of 2015, growing the Northeast category 11+% and increasing Thomas' share +16 points vs YA. Business grew $35MM by end of 2017.
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Brand ManagerBimbo Bakeries Usa Jun 2012 - Oct 2014Horsham, Pennsylvania, UsHelped drive BBU Bagel business to beat profit goals in 2012, 2013 & 2014. Managed day-to-day Thomas' and Sara Lee bagels portfolios. Launched Limited Edition Seasonal Bagel business for Thomas’ and Sara Lee, including Pumpkin Spice, Banana Bread, and Apple Pie flavors leveraging consumer insights.
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Associate Brand ManagerBimbo Bakeries Usa Apr 2010 - May 2012Horsham, Pennsylvania, UsRe-launched Thomas' Mini Bagels business in 2012 by creating brand repositioning, change in package count and structure, kid-friendly graphics and formulations. Results were first positive YOY volume and profit growth in 5+ years. Managed forecast and marketing budget for the $200MM Sandwich Thins business. Launched 3 new SKUs.
Allan Hoffman Skills
Allan Hoffman Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing And Finance -
Columbia Law SchoolLaw
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University Of PennsylvaniaHistory
Frequently Asked Questions about Allan Hoffman
What company does Allan Hoffman work for?
Allan Hoffman works for Bimbo Bakeries Usa
What is Allan Hoffman's role at the current company?
Allan Hoffman's current role is Brand Strategy and Product Marketer | Leader of Business P&Ls >$1 Billion | Agile Innovator | Digital Media and Cross-Channel Marketer |.
What is Allan Hoffman's email address?
Allan Hoffman's email address is am****@****ich.edu
What is Allan Hoffman's direct phone number?
Allan Hoffman's direct phone number is +121567*****
What schools did Allan Hoffman attend?
Allan Hoffman attended University Of Michigan - Stephen M. Ross School Of Business, Columbia Law School, University Of Pennsylvania.
What skills is Allan Hoffman known for?
Allan Hoffman has skills like Brand Equity, Brand Architecture, Brand Development, Brand Management, Project Management, Marketing Strategy, Microsoft Excel, Online Advertising, Strategy, Budgets, Competitive Analysis, Cross Functional Team Leadership.
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