I have spent my career leveraging technology and data to drive tangible business results, improvements to customer experience and ROI. I have experience in Retail, Financial Services, Public Sector/Non-Profit along with Agency/Consulting on Marketing and Analytics initiatives. I blend strong business acumen with a deep understanding of how to leverage technology, data and insights to solve tangible challenges in an organization.SKILLSAdvanced Analytics and Data Management: Experience in data management, KPI development, Segmentation, A/B Testing, Targeted Marketing, Advance Analytics (Predictive Modeling) and Robotic Process Automation (RPA) and GIS.Market Research and Customer Experience: Quantitative and Qualitative Expertise, Brand Tracking, Preference Testing, Driver Analysis, Competitive and 3rd Party Research.Customer-Centric Mindset: Strong understanding of customer behaviour and preferences, with a focus on enhancing customer experience and satisfaction.Strategic and Operational Understanding: Deep knowledge of business operations and financials, with the ability to develop a strategy and see it executed into the organization. Communication and Influencing Skills: Excellent communication skills, with experience in presenting complex data and insights in a compelling manner to stakeholders at all levels.Strong Leadership Skills: Proven ability to lead and manage teams, set strategic direction and drive results.Technology Proficiency: Experience and exposure to many analytics tools and platforms, such as SQL databases, statistical software (SPSS, SAS), business intelligence tools (Power BI, Google Analytics) and customer relationship management (CRM) systems.
Listed skills include French, Database Marketing, Direct Marketing, Crm, and 27 others.
