Allan Altholz Email & Phone Number

Raleigh, North Carolina, United States

Responsible for the management of the North Carolina Education Lottery Draw and Digital games portfolio. This includes strategic planning, game development , product promotions and player research.Participated in the late 2024 launch of the most successful North America launch of eInstant Products based on sales.

Raleigh, North Carolina

Strategic planning and promotion design for digital and retail channel draw and instant products plus new product development designer. Lead product research efforts including oversight of a players panel to provide insights on existing NC lottery player wants and needs. Served as one of five members nationally on the MUSL New Product sub committee developing new game concepts and promotions supporting Powerball, America's premier lottery jackpot brand.

Atlanta, Georgia

Product management, development, and player research responsibilities for one of America's top five performing lotteries. Amazing team, amazing people.

Henrico, Va

In class and online certified instructor rated as one of the top professors at the college according to Ratemyprofessor. Taught evening classes in business, marketing, and salesmanship..

Richmond, Virginia

Led marketing and public relation departmentstrategy for this top tier art museum. Designed advertising campaigns for exhibitions, digital campaigns for online shop, membership development, and restaurant advertising. Oversight for; website UX, e-commerce, content management, social media, email, member retention, graphic design, publicity, advertising, adult group sales, community outreach, and research.- Generated higher attendance from under delivering visitor segments. This resulted in a 15 percentage point increase in African American attendance- Increased advertising spending efficiencies 15% in year one using new negotiation tactics- Improved workflow efficiencies resulting in a 30% increase in project deliverables (425 projects) while dramatically increasing the impact of creative designs- Achieved international, national and regional publicity coverage releasing 60 press releases resulting in 400 print and broadcast stories - Grew social media participation by 25% and launched Snapchat channel

Richmond, Virginia Area

Product Development and management responsibilities for three game categories plus online game new product development. Planned and executed strategic marketing plans to achieve revenue goals. Developed new products, launch plans, promotional activity and sales force communications.- Designed Bank A Million game, created Pick’nPlay category and launched $1,000,000 Money Ball. This game generated $10 million in revenue the first few months in market- Increased by 200% the output of new product activity in the first year of this position

Richmond, Virginia Area

Initiated short and long-term consumer engagement activities to optimize customer relationships in five player segments. Collaborated with Product and Marketing Managers generating weekly consumer insight reports to drive revenue. Managed the digital player registration process and UX satisfaction. - Enhanced customer satisfaction through the creation of the lottery industry’s first real time web based age verification system- Launched fifteen second chance digital interactive games including the first HTML 5 platform game in the U.S. lottery industry- Served on evaluation panels for the procurement of a full service Advertising agency, Fulfillment Company, Balanced Scorecard Software and a Web Content Management System

Richmond, Virginia Area

Responsible for management and new product development of game portfolio for the Virginia Lottery. This includes games such as Mega Millions, Win For Life and Daily Numbers like Pick 3 and Pick 4. Heavily involved in the evaluation of future use of interactive technologies. Involved in player engagement and loyalty program design. Develop and implement brand building strategies and promotion tactics. Involved with development of advertising strategies and campaigns.

Petersburg, Va

Directed sales and marketing team at this four museum, 422-acre park. Responsible for graphic design, direct marketing, public relations, event promotions, advertising, and sales activities.Designed and implemented first annual membership program. Launched donor development activities. Responsible for customer satisfaction training and research surveys. Designed and launched the Civil War Adventure Camp, America’s first overnight Civil War immersion experience . Planed, scripted and produced all television and radio advertisements. Increased group sales bookings 20% year one, 25% in year two. Served as on-air pokesman and during tenure obtained publicity in more than 150 publication including; USA Today, NY Times, Washington Post, Budget Travel Magazine, Delta Sky Magazine, Montreal Gazette, and Boston Globe. Television coverage included the Travel Channel, and PBS nationally.

Richmond, Virginia Area

Accountable for all planning and implementation relating to; creative design (advertising and collateral), media, direct marketing, retail & media promotions, season pass sales, marketing research, web site and special events.Designed and implemented an in-house call center. Negotiated retail promotions with national retailers.

Richmond, Virginia Area

Handled new product development and direct marketing activities while managing the Red Man brand portfolio. company. Worked on 14 brands in three category segments over an eight year time period. Designed and launched brand-building efforts which included advertising, trade promotion, consumer loyalty and affinity programs, plus retail merchandising. Daily interaction with; manufacturing plant, 250 person direct sales force, and 13 sales brokers.

Mba, Business, 3.85/4.0

Activities and Societies: Most Outstanding Business Student Award in Graduating ClassGraduated in top 10% of class.

Bba, Marketing, 3.65/4.0

Activities and Societies: Squad Leader Marching Band of The Hour, President American Marketing Association, Founder and Coach of College.