Creative strategy director for @Uber in Brazil and Mobility sector.- Responsible for Uber´s social media strategy in Brazil in partnership with A-LAB and Uber teams. - Creative strategist of the social brand positioning, campaigns and engagement contents- Creators Hub approach, process, and team development- Leader of strategy and community manager team- Collaborative leadership with Creative and Business leaders

Creative strategy head for Uber social media in Brazil.- Responsible for Uber´s social media strategy in Brazil in partnership with A-LAB and Uber teams. - Creative strategist of the social brand positioning, campaigns and engagement contents- Creators Hub approach, process, and team development- Leader of strategy and community manager teamAlso did the creative strategy for:- SporTV - Itaú BBA- Credicard- FEBRABAN

Parceiros em projetos de branding e estratégia criativa.Na Propósito nós trabalhamos para:🌟 Enriquecer as percepções sobre negócios e marcas em planejamentos de comunicação que revelam e conectam as pessoas em torno de um propósito de marca; 🌟 Conceber planos de comunicação e projetos extra-ordinários, sempre colaborativos aos times.Atuação em Branding: - ília (antiga AIS Digital, Unbox e BlueCloud): Naming, Rebranding, definição do propósito "Tornar o… Show more Parceiros em projetos de branding e estratégia criativa.Na Propósito nós trabalhamos para:🌟 Enriquecer as percepções sobre negócios e marcas em planejamentos de comunicação que revelam e conectam as pessoas em torno de um propósito de marca; 🌟 Conceber planos de comunicação e projetos extra-ordinários, sempre colaborativos aos times.Atuação em Branding: - ília (antiga AIS Digital, Unbox e BlueCloud): Naming, Rebranding, definição do propósito "Tornar o mundo surpreendentemente mais simples", nova arquitetura de marcas, estratégia criativa, formação de equipe de execução e processo de trabalho em comunicação. A gente ama esse case! Foi pacote completo na nossa proposta de atuação. - Rede Alub: Rebranding, arquitetura de marcas, estratégia criativa e ativação do propósito "Muda sua Vida". Concepção do festival "Transforma Alub" com shows da Karol Conká, Larissa Luz e Thabata Lorena com captação de 5 mil leads em um dia. Fizemos show aberto com representatividade, conteúdo em colaboração com professores de mais de 10 escolas e campanhas social first.Atuação em projetos extra-ordinários:- Vice Brasil: Análise comportamental de temáticas como pauta de conteúdos especiais.- Viacom Velocity (MTV, Nickelodeon, Comedy Central, Paramount e Porta dos Fundos): Do conceito à ativação de comunidade.- Equipe de Conservação da Amazônia: Do propósito "Empodera os povos tradicionais", a estruturação do marketing e RP.Um projeto que nos levou a trocar com comunidades indígenas e quilombolas na amazônia paraense. - IESB: Estratégia Criativa e integração das diferentes agências nas campanhas de captação de matrícula. - Laboratório Interinstitucional de e-Astronomia: Estratégia criativa e concepção do propósito de "Aproximar a comunidade científica brasileira das grandes descobertas".Consultoria em parceria com agências: - Avantgarde- TV1.com- Propeg- Lavanda Digital- Avocado Design- WundermanThompson Lisboa- Weber Shandwick Show less

- Responsible to build the marketing plan for the launch of the startup and sustention of the brand and products over the time.- Lead with Brand Experience (Marketing) team focus groups with clients to take their opinion to build the products and digital platform experience.- Write with Brand Experience team all content of the digital platform of the brand and products, including active approach such as email marketing and social media.- Agile Methodology: Work in group with… Show more - Responsible to build the marketing plan for the launch of the startup and sustention of the brand and products over the time.- Lead with Brand Experience (Marketing) team focus groups with clients to take their opinion to build the products and digital platform experience.- Write with Brand Experience team all content of the digital platform of the brand and products, including active approach such as email marketing and social media.- Agile Methodology: Work in group with User Experience team to build the products and their webpages. Work in group with Data Intelligence team to explore insights and opportunities to get in touch with customers. Show less

- Responsible of the winner strategy in the public bidding to choose the digital agency of the bank. - Responsible of the winner social media presence strategy of the bank. - Responsible for CAIXA (the biggest public bank in Brazil) account at the agency- Responsible for all digital strategies (digital presence, digital platform, social media, mobile apps and presence, etc). - Responsible of all relationship with the client, including revenues, people treatment and new… Show more - Responsible of the winner strategy in the public bidding to choose the digital agency of the bank. - Responsible of the winner social media presence strategy of the bank. - Responsible for CAIXA (the biggest public bank in Brazil) account at the agency- Responsible for all digital strategies (digital presence, digital platform, social media, mobile apps and presence, etc). - Responsible of all relationship with the client, including revenues, people treatment and new business.- Responsible for all speeches with the clients.- Work in group with Business and Data Intelligence team to monitor social media mentions about the bank and build strategies over these data. Show less

Responsible for all digital projects from the agency, such as:- Buzz Monitoring- Digital Strategy- Campaign Strategy- Social Media management and strategy- Website and hotsite productionMajor Clients: Ministério do Turismo (gov & tourism), Infraero (airport), Ministério da Previdência (gov), Conjunto Nacional (mall), IESB (university).

Planning and Social Media manager for all clients of the agency. Working in partnership with other agencies from HAVAS DIGITAL and HAVAS MEDIA in Brazil for 360° projects.Major Clients: Hyundai (all digital services), Nikon (Full Service), Walmart (Social Media), Penalty (all digital services).

Major client: CAIXAFocus on Real Estate and Social Media Marketing.

Oversee the team with strategy vision for all social media jobs in the agency, maintain relationship with clients and ensure quality assurance over all these works.Campaign planning, product positioning, updates vision of the internet for agency clients, integrated proposals for many touchpoints and head of national and international pitch works for some of prospects of the agency.- Survey, analysis, synthesis and concept of data in 5 areas: Market, Brand, Consumer… Show more Oversee the team with strategy vision for all social media jobs in the agency, maintain relationship with clients and ensure quality assurance over all these works.Campaign planning, product positioning, updates vision of the internet for agency clients, integrated proposals for many touchpoints and head of national and international pitch works for some of prospects of the agency.- Survey, analysis, synthesis and concept of data in 5 areas: Market, Brand, Consumer, Media Channels and Message.- Work in group with Media, Sponsored Links, Account, Project and Creative areas of the agency.Sector of major clients served during the period: Automotive, Travel, Retail and Content provider.Major Clients: PSA Peugeot Citroen, KLM / Air France, Yahoo!, Centauro and Pirelli. Show less

Campaign planning, product positioning, updates vision of the internet for agency clients, integrated proposals for many touchpoints and head of national and international pitch works for some of prospects of the agency.- Survey, analysis, synthesis and concept of data in 5 areas: Market, Brand, Consumer, Media Channels and Message.- Work in group with Media, Sponsored Links, Account, Project and Creative areas of the agency.Sector of major clients served during the… Show more Campaign planning, product positioning, updates vision of the internet for agency clients, integrated proposals for many touchpoints and head of national and international pitch works for some of prospects of the agency.- Survey, analysis, synthesis and concept of data in 5 areas: Market, Brand, Consumer, Media Channels and Message.- Work in group with Media, Sponsored Links, Account, Project and Creative areas of the agency.Sector of major clients served during the period: Automotive, Travel, Drink and Bank. Major Clients: Grupo Santander Brasil, PSA Peugeot Citroen, Webmotors, KLM / Air France. Show less

- Survey, monitor and analyze the position of products, services and brands in social media- Plan social media strategies, create metrics, develop and activate a performance report of shares - Monitor the Internet business and develop insights for innovative interactive strategies- Plan interactive strategies for campaign, business, and commercial proposals- Develop benchmarks, study target audience, develop a matrix scope, and track online presence of competitors- Analyze… Show more - Survey, monitor and analyze the position of products, services and brands in social media- Plan social media strategies, create metrics, develop and activate a performance report of shares - Monitor the Internet business and develop insights for innovative interactive strategies- Plan interactive strategies for campaign, business, and commercial proposals- Develop benchmarks, study target audience, develop a matrix scope, and track online presence of competitors- Analyze the strategic vision from research reportsSector of major clients served during the period: Finance, Telecom, Government, Tourism, Retail, and Education Show less