Allan A. Email and Phone Number
Seasoned Amazon DSP Ads Expert with extensive experience in leveraging the Amazon Demand Side Platform to drive brand visibility, engage target audiences, and significantly increase sales revenues. Skilled in developing and optimizing complex advertising campaigns that align closely with business objectives. Proven track record in analyzing performance data to refine strategies and achieve scalable results. Adept at advising brands on digital marketing best practices and staying ahead of industry trends to maximize ROI. Committed to innovatively solving challenges and achieving peak performance in a dynamic online advertising environment.As an Amazon PPC Ads Strategist, I am driven by data and results, excelling in crafting highly targeted and cost-effective advertising strategies that deliver measurable success. I possess a keen eye for identifying growth opportunities through detailed analysis, ensuring optimal ad placement, and maximizing new-to-brand customers. My approach blends creativity with precision, always seeking ways to improve ad performance, boost conversions, and stay ahead of market competition, while maintaining a deep understanding of the ever-evolving Amazon ecosystem.Also, a Certified Public Accountant with 20+ years of professional and business experience in accounting, audit, and financial analysis particularly in financial statements preparation and examination, reconciliation, and inventory management, coupled with more than a decade of entrepreneurial experience, gaining adequate insights and knowledge of the business processes and workflows.
Gains In Bulk
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Amazon Ppc StrategistGains In Bulk Jun 2024 - PresentMesa, Arizona, United StatesIn this role, I managed the PPC strategy for a single supplement brand with multiple products, focusing on optimizing campaigns to drive conversions and increase total sales revenue. I successfully prepared the brand for the high-traffic July Prime Days event, resulting in significant sales growth and high conversion rates.I was responsible for the full lifecycle of campaign management, including comprehensive keyword research, bid optimization, and performance analysis across a range of products. By closely monitoring metrics such as ACoS, RoAS, and conversion rates, I ensured that each product's campaign performed in alignment with the brand's overall goals.My strategic efforts included refining ad copy and optimizing advertising budgets to maximize efficiency. Through data-driven decisions and continuous optimization, I helped scale the brand’s presence on Amazon, driving both profitability and long-term growth. -
Amazon Dsp Advertising StrategistCartology May 2023 - Aug 2024Cincinnati, Ohio, United StatesAs an Amazon DSP Advertising Strategist, I had the opportunity to manage a brand of a company which is recognized last year, 2023, as among the top tier (or within the Top 60) in the Forbes Global 2000, leveraging my expertise to grow & scale the brand, and drive sales, through highly successful campaign strategies. This company is also considered as one of, if not the largest, consumer goods company in the world. The initial trust placed in me was reflected in a five-figure monthly ad spend budget, which, due to consistently strong RoAS results, ranging from 3.30 to 7.66 on key campaigns, expanded into a seven-figure monthly spend. The brand's increasing confidence in my ability to drive high conversions and revenue growth, by implementing targeted and data-driven DSP ad strategies, led to this greater investment, enabling further success. I'm proud to have contributed to the brand's ongoing sales growth and look forward to bringing this level of expertise to future challenges. -
Amazon Private Label Account Manager & Dsp Ads SpecialistOfp Jun 2019 - Apr 2023Philippines• Managed the clients' FBA businesses.• Performed DSP function for clients to increase sales revenues. -
Jeweler/ControllerBoracays Grandeur Jewelry & Fashion Accessories 2005 - 2021Boracay Island, Zamboanga City & General Santos City• Managed the retail store’s high-end inventory, product sourcing and negotiation.• Performed accounting functions from budgeting and forecasting, preparation of financial statements to variance analysis of the company’s financial performance.
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Operations ManagerGoodies Grandeur Enterprises 2015 - 2020Zamboanga City, General Santos City & Koronadal City• Managed food kiosks, café and food carts in malls, groceries and supermarkets.• Opened our doors to selling food cart concepts and brands similar to franchising. In two months’ time, 2 successful investors opened stores in adjacent cities that resulted in a 40% increase in sales.
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AccountantTreasures Of The Sea (Tezoros Del Mar) 2002 - 2010Zamboanga City• Compiled and analyzed financial information to prepare and record entries to journals and ledger accounts.• Prepared financial statements, ensuring its completeness, timeliness and accuracy.• Performed bank reconciliation, maintained financial database, and managed the company’s A/R and A/P.
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AuditorSgv & Co. 2001 - 2002Makati City• As part of the audit engagement team, performed substantive audit procedures, test of controls, and analytical review procedures.• Rendered audit services to various clients. -
Regional Administrative OfficerPrudentialife Plans, Inc. 2000 - 2001Zamboanga City• Lead, directed and mentored administrative staff to achieve maximum output. • Initiated and implemented effective and best practices in the department.• Facilitated clients’ pre-need claims, resolved problems, and handled complaints effectively and efficiently. -
Business Development OfficerUnilab, Inc. 1999 - 2000Bacolod City- Developed and executed marketing strategies to increase company sales and profits.- Lead the charge on market research plans to identify new opportunities- Analyzed current and past financial data and provided strategies to cut costs and increase revenue -
Financial AnalystCoca-Cola Beverages Philippines 1998 - 1999Zamboanga City• Prepared and analyzed daily sales and inventory reports. Assisted in the preparation of month-end reports.• Assisted the finance team in the preparation of company budget and forecast including those of the sales offices in the different municipalities of the same region.
Allan A. Education Details
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Cum Laude -
Arturo Eustaquio Memorial Science High SchoolThird Honorable Mention
Frequently Asked Questions about Allan A.
What company does Allan A. work for?
Allan A. works for Gains In Bulk
What is Allan A.'s role at the current company?
Allan A.'s current role is Amazon DSP Ads Expert & PPC Strategist | Doctor of Philosophy (Ph.D) Ex-Coca-Cola | Ex-SGV (Ernst & Young) | Ex-Unilab | Entrepreneur Certified Public Accountant | Cum Laude | Rotarian.
What schools did Allan A. attend?
Allan A. attended Ateneo De Zamboanga University, Arturo Eustaquio Memorial Science High School.
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Allan Castro
Looking For An Employment That Incorporates Professional Growth, Competitive Salary Package, And Work-Life BalanceBaguio City1clinchoice.com
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