Sócio-fundador

• Managing all marketing activities (social media / google ads / b2b digital selling), responsible for strategies and contend subjects in all networks• CRM management• Feasibility studies for new investments - Equipment and Acquisitions: Business Cases addressing potential volume growth and financial return.• Identify growth drivers in each segment (economic development, demand, market trend)• Market Intelligence: Economy Report --> Weekly material to the company board sending the latest Brazilian short term economic activity and indicators forecast (GDP / inflation / XR / interest rate)• Market Intelligence: Commodities Report --> Provide twice a month a report of main industry Commodities (Iron Ore / Charcoal) and 3 months forecast to evaluate material banking opportunities;• Market Intelligence: Economic Scenario. Provide all company leaderships a monthly deep diving around the Brazilian economy and its drivers. So as some insights around UE / China / USA and their impacts in our markets.• Market Intelligence: Investments report. Once every 2 months have a detailed schedule of next infrastructure investments in Brazil that might boost the demand for steel.• Market Intelligence: Financial Comparison. Provide to the board every quarter the main financial figures of the company compared to their main competitors'• Strategy: be responsible to bring innovation projects, tools, technologies to the non productive areas such as Sales, Marketing, HR, Supply and others.• Market Intelligence: using macroeconomic data together with A.I tools provide forecasts of our main industries (Auto / Construction Equipment / Agriculture) on a weekly basis.

Managing partner and head of business development

• Development of Business Cases in IT structuring projects.• Search for new technology suppliers.• Elaboration of RFQ / RFP alongside with technical areas for bidding with technology suppliers.• End-to-end elaboration of the financial viability of technology projects.• Presentation of cases.Main Results and Achievements:• Financial rationale to support the migration plan on Premise for Cloud.• Analysis of technical feasibility for switching the entire cellphone and computer to Hardware as a Service (HaaS).

• Financial analysis of all competitors (quarterly report) directly to the CEO and CFO.• Market analysis of the transport sector - Heavy Duty Vehicles.• Analysis of the industries served (e.g mining, forestry, agriculture, etc.) and how this affects the dynamics and seasonality of truck purchases.• Reports from macroeconomic regions (ex: southeast).• Preparation of forecast of the truck market based on economic metrics through regressions.• Local role in the group's Global strategic planning cycles: alignment with stakeholders to develop into local goals and action plans.Main results and achievements:• Elaboration, standardization and script to present the quarterly analysis of the competitors. Such material has gained global relevance.• Deploy the cost breakdown of a competitor main product, providing their profitability range.

Mar / 19 - Oct / 19: Product owner: "Volvo Intelligent Maintenance".• Creation and monitoring the business KPIs.• Manage an external team with 4 people.• Ensure compliance / SLAs with the suppliers involved.• Develop attack plans for low performance dealers.Main results and achievements:• Increase from 8 to 18% in the conversion of the service.• Increase from 80 to 95% in customer satisfaction.• Engagement of all concessionary groups.Jan / 19 - Oct / 19: Product owner: Dynafleet (OEM telemetry)• Manage an external team with 5 people.• Communication roadmap with customers and dealers.• Service representative at official events, eg Fenatran• Manage the business' P&L.• Representative and focal point of the service in the export markets: Chile, Peru, Argentina.• Report of the KPIs to the Aftermarket director, including export markets.Main results and achievements:• Thorough breakdown of all service costs, directing sales strategy to more profitable packages. Profitability increase by 20%.• 100% growth in the portfolio during the year.• Training 100% of the dealer network.• Resolution of all backlog of problems related to the service.• 60% reduction in the average time to solve problems.• Implementation of the SAP BRIM module to carry out invoicing, including Chile, Peru and Argentina.• Reviewed the last few years which revealed an undue charge for HQ, a chargeback of more than 50 thousand euros reverted in favor of Brazil.Nov / 17 - Oct / 19: Connected services Business Development• Creation of the entire service strategy using connectivity• Workshops with customers to understand their pain using Design Thinking• Financial analysis for M&As of players in the transport / connectivity ecosystem.Main results and achievements:• Creation of a standard Business Case for the development and financial evaluation of new services.• Elaboration of the customers' E2E journey and translate this into systems.

● Market Intelligence - promoting a complete quarterly analysis with indicators on the financial situation of the main competitors, reporting directly to the CEO.● Market Intelligence - promoting a detailed analysis of the competitor's product cycle, as well as an investment and movement plan (local, M&A, etc.)● Market Intelligence - “Point of view”. Monthly cover the main news of the sector along with political-economic analysis. Formatted as a magazine for more pleasant reading. Distribution to the CEO and Board Members.● Strategic Programs - Business Case for vehicle export feasibility● Focal point with outside partners: Organization of weekly conference calls, with agenda, scope and minutes.● Hold meetings with the main project stakeholders for each moment (Manufacturing, engineering, product planning, quality, finance, legal, purchasing)● Definition of the business model through a decision matrix.● Price breakdown development: estimate Ex-Works value of a product based on a market price, structuring all costs and taxes.● Business case development, providing key financial indicators such as ROS, NPV and IRR. In addition to a very clear rationale that supports volumetry.● Definition of cost reduction strategies.● Perform alignment with Volkswagen Truck & Bus holding in Germany.Main results and achievements:● Record time of adaptation for the Nigerian market (3 months)● Identification of Mercedes-Benz's local profitability in the 2012-15 cycle, supporting the financial support plan with the HQ in Germany (>> 300 million Euro)

Corporate Strategy & New Businesses:Responsible to develop business cases for CEO & board directors: - feasibility of new products and/or plants, - internationalization of the Volkswagen truck & bus brand, including lineup and product planning- synergy with other businesses and VW AG companies, - market analysis for new products.- company KPIs management

● Development of routines and methodology to keep projects aligned between business and IT.● Business Case for online billing.Main results and achievements:● Reactivation of the online billing program, which enabled an average monthly saving of R$15 million.

● Market research: competitors by technical specification, price, geographic region, channel.● Supplier Benchmark procedures and standardization.● Integration and search for synergies with existing products in the company (e.g MVNO)● Main contact with Chinese suppliers - requesting samples, feedbacks, test reports.Main results and achievements:● Introduction of the first Positivo smartphone on the market, having participated in the design until its launch.