I live for creative content. Creating ideas that gets people talking, gets them to share, and gets them to adopt your brand. The days of relying on traditional ideas and media to save the day are over. Solving a marketing problem today could be a TV ad, but more than likely it's a YouTube vid... Or building a Bubble Bike to raise awareness of the Discovery Centre to families with young kids: https://youtu.be/xGBEDYHioOEOr constructing a treetop dome to attract adventurers to a Cape Breton retreat: https://youtu.be/tdKtY0-h4p4Or virtually burning a house to the ground and rebuilding it as part of Fire Safety Week for Johnson Insurance: https://youtu.be/SuiPGIa9Iu8Great ideas get noticed. Great ideas spread. Great ideas make a difference. Strike the words, "You can't do that" from your vocabulary. Look deep into the core of the problem, product or brand. Find the core message and push yourself and your team to find way to dramatically demonstrate it.
Listed skills include Creative Direction, Advertising, Brand Development, Copywriting, and 45 others.