Allan Farago Email & Phone Number

New York, Ny, Us

Delaware, United States

➤ Successfully establishing and growing a new corporate venture that has seen 20%+ revenue increases YoY, while securing many high-profile clients including Uber, TripAdvisor, Tumbler, WeWork, Namely, and Rent the Runway.➤ Expertly identifying key aspects of the marketplace and corporate office, and growing the company organically by focusing on the customer experience and company culture, resulting in taking over massive corporate accounts and regarded as the best beverage distributers in the market. ➤ Driving $5.2MM in eCommerce sales by implementing segregated and targeted marketing through social media outreach and Google ads, while directly increasing ROI by 23% through expert SEO and SEM tactics.➤ Building lasting trust relationships with customers, ensuring the best possible service as every point of interaction, while building brand and value proposition through smart marketing, website optimization, and merchandising.➤ Directing operations including logistics, inventory management, wholesale/retail sales, and marketing, as well as managing Accounts Payable and Receivable, including developing P&L statements and reducing costs by 45% MoM.➤ Providing strategic analysis, forecasts, and projections to create a long-term strategic and financial plan, as well as maintaining oversight of the business plan, financial performance, and risk factors, handling regulations and taxes.➤ Proactively and continually overseeing operational improvement across all areas of the company, including formulating company policies with a view to driving growth and productivity, while increasing staff morale and retention.➤ Successfully opened key office accounts including Tumblr, Mashable, TripAdvisor, Uber, Canary, Path Interactive, Integral Ad Science, Huge Inc., Namely, Greenhouse, Smartling, 33 Across, Blueswitch, and OFS Solutions.

➤ Built and expanded the company before selling the intellectual property, having raised funding 4 times from Angel Investors and drove retail sales to offices by opening consumer facing accounts within 4K+ breweries in a highly competitive market.➤ Acquired a unique distribution wholesale and retail distribution license to increase revenue, and successfully negotiated and closed deals over bigger players, receiving exclusive NYC distribution rights of Bite Hard Apple Cider from CA.➤ Identified growth opportunities that reduced the amount of competition in NYC by distributing beer at retail to major companies' HQ's, as well as identified target markets and optimized all campaigns and events accordingly.➤ Managed 8 personnel and developed ESOP to increase staff without affecting cash-flow, as well as consolidated the need for Office Managers to use 3 vendors by being the manufacturer, distributor and CO2/draft line service.

Little Neck, Ny, Us

➤ Joined this leading Fashion Watch firm as Marketing Associate and advanced to Marketing Manager in just 2 years, followed by another promotion to Print & Digital Marketing Director, building a successful eCommerce enterprise.➤ Managed a budget of $18M, developed annual budgets and marketing plans for all brands and licenses, and saved the company $2M to $5M in contract negotiations. ➤ Served as the main point of contact between E. Gluck Corp. and major retailer headquarters including department stores, Mid-tier and mass retailers, communicated directly with retail buyers, assistant buyers, field merchandisers and other retail corporate teams.➤ Directed the design and development of the corporate website, from initiation to completion, by building out the whole infrastructure including the extranet website for international customers.➤ Managed all aspects of the logistics for the trade shows, including planned and executed all major trade shows, special events, sales conferences and showroom presentations.➤ Created and spearheaded all design concepts for packaging design and point of purchase displays for all watch brands and licenses. • Developed and led execution of marketing strategies and plans for all of the company's owned and licensed brands, including Armitron, Sprout, and Anne Klein, while serving as main PoC with major retailer headquarters.➤ Directed the design, implementation, and management a range of on-line and off-line communication strategies including corporate communications, public affairs, press office and e-marketing development communications.➤ Created, adapted, optimized web communications for SEO, SEM, organic, and keyword search, increasing natural traffic by 65%, as well as optimized print, social media, or blog campaigns to generate interaction, brand exposure, and sales.

Of all the members of a co-op building's board, my position as treasurer was a unique position to uphold the fiduciary responsibility of the corporation, similar to that of a chief financial officer in the corporate world.I was the watchdog of the entity that collected cash and maintained all financials. I had to be familiar with my building's expenses and keep watch over how residents' money was spent, in addition to organizing that information and keeping the board and shareholders informed about the building's financial standing. The position carried great responsibility and a requirement for precision and care - a wrong move or careless calculation could have had dire consequences for the building's finances.I reported to the entire board and discussed at meetings where the funds were at and issues that have arisen since the last meeting. Presented financial overview at quarterly shareholder meetings.

➤ Direct Sales ➤ Document Management Consulting➤ Marketing campaigns to improve ROI

Bachelor Of Arts - Ba, Fine Arts

Marketing