Allan Glanfield Email & Phone Number

Toronto, On, Ca

Hamilton, Ontario, Canada

◄ Accelerated Growth in E-commerce: Led the development and rapid expansion of a D2C e-commerce channel, catapulting it to a profitable multi-7 figure sales channel within 12 months.◄ Proficient in multi-channel marketing: Implemented integrated marketing campaigns across various channels including social, email, and PPC, which led to a consistent and cohesive brand message, and increase in overall brand awareness.◄ Proven Success in Customer Retention: Developed retention campaigns that led to a 30% increase in repeat purchases.◄ Expertise in content strategy: Crafted tailored content strategies that boosted online engagement by 40% and drove a significant increase in organic traffic.◄ Strong strategic and creative thinker: Successfully transformed underperforming brands by developing and executing innovative brand and marketing strategies that not only revived the brand image but also led to a notable increase in market share.★ The ways I've helped my clients grow more profitably:Certain growth stages are better for marketing optimization than others - these are the three that benefit most from my work.◄ Selling direct to consumer (D2C): Whether you have experience as an up-and-coming brand or you’re a wholesaler looking to sell D2C for the first time, I'll help you create and maximize more lucrative sales channels – your website and email.◄ Differentiation in the market: As a growing company, you have to stand out online, but also on retail shelves and in-person. A unique brand identity is how I can help set you apart from the ever-increasing competition.◄ Customer marketing: Delight your customers with memorable, unique experiences and watch word of mouth spread, leading to longer buying relationships, increased referrals, and more.

United States

The Godspeed Company is inspired by a garage culture that appreciates quality, hand-crafted goods, and is the proud creator of the American-made Shop Rag Shirt.

Toronto, Ontario, Canada

► Leadership, Strategy & E-commerce Expertise: Drove the marketing vision of Loyal Canine Co., providing strategic creative direction for consistent branding across platforms and managing the e-commerce platform to ensure a seamless customer experience.► Team Management & Content Marketing: Supervised a diverse team of freelancers in a collaborative environment to meet marketing objectives and project requirements, while implementing content marketing tactics that consistently grew website traffic and audience engagement.► PR & Multimedia Content Creation: Built and nurtured a robust PR network to enhance brand presence across media channels and directed the production of marketing videos to visually represent the brand's story, ethos, and product offerings.

Hamilton, On.

◄ Innovative Brand and Marketing Strategy Development: Designed and executed a unique brand and marketing strategy for Green Relief under strict advertising restrictions, using content marketing and customer experience as the primary focus, which led to it becoming one of the most visited websites in the entire industry by the end of 2018.◄ Exceptional Growth in Organic Traffic: Scaled website traffic from 1000 to 282,148+ page views per month without any paid advertising, underlining the effectiveness of the organic growth strategies implemented.◄ Streamlined Operations: Assisted in the creation of onboarding systems that saved the client care team over 60 hours per week of manual data entry, enhancing operational efficiency.◄ Effective Customer Touchpoints: Ensured 100% of patients experienced at least one marketing touchpoint before registering, with over 40% of patients directly attributing a marketing channel as the reason for choosing Green Relief.◄ Significant Revenue and PR Value Generation: Generated over $182k in revenue from blog subscribers and an average of $138k in PR value per month, highlighting the ROI of the content marketing strategy implemented.◄ Increased Brand Awareness: Generated an average of 60 publications referencing Green Relief through online marketing/educational content per month, significantly enhancing brand visibility and authority.

Hamilton, On.

► Content Marketing Strategy Development: Collaborated with brands to develop effective content marketing strategies that significantly increased organic website and social media traffic.► Social Media Engagement: Achieved an average of 400% increase in engagement on Facebook and Instagram by implementing strategic content and interaction tactics.► Process Efficiency and Growth Planning: Established content planning structures and processes to ensure efficiency and facilitate long-term growth.

Toronto, Canada Area

Toronto, Canada Area

► Worked with senior designers to conceptualize unique and interesting spaces► Created sketches and designs of custom lighting to be fabricated for specific restaurants► Managed a freelance team of antique and vintage pickers seeking out the desired items►Organized and executed sourcing trips in Canada and the U.S.A

Greater New York City Area

◄ Conducted and organized concept research for upcoming collections◄ Took part in group meetings and inspiration shopping ◄ Managed and updated line sheets and color cards◄ Attend prototype fittings and provided team with fit comments ◄ Assisted in preparing for meetings and presentations

New York, Ny

► Developed new concepts for outerwear, bags and other men's accessories► Assisted senior designer in researching and sourcing new materials and hardware► Communicated with factories and production to manage design execution and quality► Responsible for working with photographers and styling product for e-commerce website

Hamilton, Ontario, Canada

◄ Conceptualized, developed, and executed digital print designs for apparel concepts◄ Executed color separations, half tones, color matching◄ Operated screen printing press and oversaw quality control◄ Devised marketing strategies, promotion and advertisements