• Lead Inside Sales, Channel Operations, Sales Compensation, Customer Care, Reporting and Technical Support global organizations for a $700M/yr business.• Implemented 4DX to increase sales customer visits from 200 per week to 1,200+ per week• Achieved historical sales record in 2021 globally with over 50% growth Y/Y in order entry

• General Manager of a P&L an organization of 250 professionals in 7 countries (Including Brazil) with 1 manufacturing facility• Achieved a 41% growth in revenue y/y and over 300% y/y growth in profits in 2018.• Achieving a 33% growth in revenue y/y and over 90% y/y growth in profits in 2019.• Achieved highest level of profitability of the region in its history in 2020.• Increased sales per head by 44% y/y thought the implementation of 4DX. • Implemented the Management Operating System (MOS) and KPI’s for the entire sales, finance and operations organizations

· Reduced and consolidated reporting activities from 900+ to 200· Automated 25% (530 hours/month) of manual reporting activities in a single year· Published over 20 tableau dashboards (Self-serve reporting) on critical KPI’s. Reaching over 400 hits per month globally.· Average ticketing system backlog reduced from 100/mo requests in Q1 to 43/mo in Q4. Time to respond tickets also decreased from 200 hours in Q1 to 1.9 hours in November.· Average ticketing satisfaction rate over 90% in 2017 with a response rate of over 17%· Developed and established the first product hierarchy data governance automated workflow.· Consolidated data in our first Data SandBox for all SPS POS and SFDC KPI’s. Enabling advance and self-serve visualizations as well as advanced analytics.

Global Lead for Channel Sales Enablement, Partner On-boarding and Deal registration.• Lead an organization of 110 professionals who support inside sales, distributors and the reseller partners, which represent ~$21 Billion per year for Dell World Wide.• Optimized the deal-registration process that supports over 300K Dell resellers to improve processing time by 25% and to ensure price protection for partners that first identified a deal.• Optimized the B2B integration for the largest partners to grow Dell’s presence in their portfolio. Program has experienced a 200% growth in average Q/Q since its launch.• Lead the Sales Productivity team that implemented several initiatives that resulted in the reduction of Sales Admin Time by 4.7 hours per week per salesperson during Fiscal Year 2013.• Vetted, on-boarded and provisioned tools for more than 15K partners World Wide that join the Dell Direct Reseller Program with an SLA of 5 days and a 99.9% compliance during FY15.• Rated BEST Performer (top 10%) & Caring Leader top scores during Fiscal Years 13, 14 & 15.• Defined and implemented the Key Performance Indicators scorecard used for the Weekly, Monthly and Quarterly Sales Business Management, Opportunity and Pipeline Management.

• Launched Fast Delivery Program achieving +$10M in Revenue and +$2M in margin in its first year. Reduced lead-time from 4.5 weeks to 4 days.• Implemented several processes simplification initiatives that resulted in Order Cancellations reductions of 16% y/y (+$2.5M in incremental Revenue).• Engaged and Influenced Sales teams to increase SalesForce.com (CRM) adoption by 70% y/y, which resulted in an 40% Y/Y improvement of close rate and pipeline accuracy. • Optimized logistics processes to reduce aged orders (>14 days old) from 17% to 9%.• Led a complete sales processes, systems and tools redesign to achieve a best-in-class Net Promoter Score (Customer Likelihood of recommending Dell products) of 71% during FY2012. • Rated as BEST Performer (top 5%) and identified as Top Talent and Caring Leader in FY2012. Scored 96% on the “Inspirational Leader” category of the internal employee survey. Achieved 100% team participation in Community Involvement programs. Recipient of 2 Gold awards

• Launched and managed a North-America build-to-stock program to improve customer experience by reducing delivery times from 15 days to 2 days. Program delivered more than 170K units, representing more than US$170M in revenue and an average growth of 250% quarter over quarter in its first year.• Managed inventory, demand plan and Life Cycle plan with an attainment average accuracy of >97% & <104%. Maintained $0 in cost of excess and obsolescence and a 98% Ship to Commit.

• Improved CE, increased e-penetration and reduced COD in more than 40 accounts that represent $20 million in revenue per year by resolving operational challenges • Promoted and led a cross-functional team in the improvement of the tax exemption process. Changes enhanced communications and reduced re-work on over 2,000 rejected forms per month.

• Pioneered and developed a company that has commercialized and implemented security technology in Colombia since 2001 and currently provides services in five cities. • Promoted and led a complete reorganization of the management level and board of directors, and collaborated with external experts to develop a marketing and finance plan that increased revenue by 66% and the profitability margin by 5% in 2005

• Developed a two-year plan, managed customer relationships and led a team of 20 engineers in the implementation of over 30 processes with BizAgi® BPM (Business Process Management) software at Conavi-Bancolombia, the largest bank of Colombia. The project was recognized as the best-quality and most profitable project of 2004-earning over $1 million in revenue.• Led a team of 15 engineers and managed customer relationships while implementing over 70 processes at BANCAFE, the fourth largest bank of Colombia. Project success impacted over 300 branches and led to a 50% reduction of resources used, and a 20% reduction of "attention time" for customer processes. Recognized in 2003 as the largest BPM project in Latin-America. • Trained European project managers and business analysts on BPM software implementation best practices, fostering the most important partnership of the company in Germany.

Customized and delivered over 800 presentations to small and large audiences with the marketing team in the "Demonstration Center". Demo-Center was awarded "Best Practice of 2001".