Allan Brown Email & Phone Number

Award-winning marketing professional with a wealth of experience with industry-leading companies across the publishing, multi-channel retail, loyalty marketing, energy and professional services sectors.My primary lens is analytics - my ability to transform data into actionable insight; identifying growth and business performance opportunities - ultimately, driving increased profitability.My loyalty marketing experience includes being a member of the Levi Strauss (Canada) loyalty program development and launch teams and LoyaltyOne's Western region senior management team providing thought leadership to AIR MILES program sponsors. I was the marketing lead on Lennox Canada's retail transformation initiative with P&L responsibility for the associated CRM program. The marketing programs I developed for the dealer network focused on lead generation resulting in recognition from my industry peers for retail excellence. In-depth discussions on loyalty program best practices were an integral part of the Database Marketing course I developed and taught through the University of Toronto – SCS; leveraging my expertise in program design, implementation and measurement methodologies. More recently, I created and delivered loyalty marketing content to the local Chamber of Commerce and the regional business incubator.My success in these endeavours is a result of the strong foundation I built at Harlequin and Regal where campaign test design and measurement, segmentation, customer analytics, RFM, product cross affinity analysis, LTV and Marketing ROI were integral parts of the business.I currently serve on Professional Advisory Councils at Sheridan College (Pilon School of Business and the Faculty of Applied Science & Technology). I previously served on the Board of Directors of the Perth & District Chamber of Commerce, the Chamber's Economic Development Committee and served as Chair of Habitat for Humanity's Perth Chapter - responsible for overseeing the overall operations of this newly-formed Chapter including community awareness and fundraising in support of the first local build completed in 2017.

Listed skills include Database Marketing, Direct Marketing, Loyalty Marketing, Loyalty Programs, and 38 others.

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  Wilfrid Laurier University

  Hons. Bba