Allan Mayer, Jr. Email & Phone Number

Chelan, Washington, United States

Marketing Committee Chair for this local non-profit, which is developing the Community Center at Lake Chelan. Please see:www.sevenacresfoundation.orgwww.ccatlakechelan.org

Kirkland, Wa

ConsumerView was a company devoted solely to the careful planning, execution and analysis of qualitative market research. Am highly experienced and well trained in all elements of qualitative research, including planning, respondent recruiting, questionnaire development, moderating / interviewing, results analysis, report writing and management presentation. Moderating skills are especially strong and versatile, as I have worked extensively with a variety of different audiences / respondents (young children, teens, adults, seniors, families, senior executives, etc).

Santa Barbara, California, United States

This global consulting company provides management support in strategic planning, new businessdevelopment, marketing planning/execution, market research and communications. Personallymanaged the emergence and/or growth of over 40 established businesses and new ventures.

Bellevue, Wa

OneAccord is a national, Interim Executive firm of highly experienced executives with a broad array of specialized skills across a variety of industries. By working alongside company owners and C-level executives, the OneAccord team provides operating leadership, sales execution, marketing excellence, and essential functional disciplines to drive profitable, sustainable revenue growth for its clients.

Bellevue, Wa

Assumed top position to revitalize this email security company, which was founded in 2003. Conducted a comprehensive, company-wide audit to identify and prioritize key problems / issues, then led the implementation of several major initiatives.• Immediately implemented several cost-cutting measures to dramatically reduce company’s burn rate, while still maintaining necessary resources to effectively manage business. • Personally planned and executed far-reaching qualitative research study to determine security awareness, perceptions and requirements within several key vertical markets.• Utilized research to lead a massive redevelopment of the company’s primary product, eCipher, which was recently launched and is being well received by users and the press.• Managed development and implementation of efficient, low-cost, internet-based marketing program.

Kirkland, Wa

Created and executed full-scale marketing programs for both the professional and consumer divisions of this dental products firm. Led successful company launch at key dental trade show, which created considerable awareness and interest within the industry. Developed and managed extensive public relations program utilizing industry Key Opinion Leaders. Negotiated and acquired licensing rights from DreamWorks for BEE Movie, a major animated film featuring Jerry Seinfeld.

Pala Alto, Ca

Began as the third employee of this new venture in the highly-competitive electronic game industry. Developed and presented comprehensive business plan that lead to a successful closing of the “Angel” and Series A investment rounds. Planned and personally conducted a multi-faceted qualitative research program to better understand consumer wants / needs in family entertainment. Heavily involved in securing licensing agreements with several key content providers, including National Geographic, the A&E Television Network and the History Channel.

Kirkland, Wa / Santa Barbara, Ca

This global consulting company provides management support in strategic planning, new business development, marketing planning/execution, market research and communications. Have personally managed the emergence and/or growth of over 30 established businesses and new ventures. Diverse list of clients and assignments has included:• Monsanto Enviro-Chem – Successfully introduced new odor removal technology to both industrial and consumer markets during three-year assignment with this key Monsanto subsidiary. Personally served as company’s PR agency, which included writing all press materials, conducting print media tour, managing editor followup, etc. Secured major editorial coverage in all six leading industry publications.• IBM – Developed comprehensive report on family-oriented software market.• Trivial Pursuit – Worked closely with four original inventors of world’s leading board game to analyze multiple opportunities for digital media expansion.• Ferndale Laboratories – Led national launch of a new psoriasis treatment protocol to dermatologist community. Served as TV/radio spokesperson as part of the company’s successful PR program.Several successful consulting and/or research assignments have led to full-time executive employment, most notably within the following three companies.

Redmond, Wa

Co-developed initial business plan for this high-technology startup, which manufactured world's first deferred-action battery. Played key role in raising venture capital funding needed to establish and maintain the business. Created / implemented a comprehensive, direct-response marketing program for national consumer rollout. Established national distribution network for institutional accounts.

Seattle, Wa

Directed complete overhaul and successful reintroduction of 60-year-old, declining brand line. Rebuilt market share of main product (Sunny Jim peanut butter) from 1.5% to 11.0% in five months.

Fullerton, Ca

Directed all product management activities and had full P&L responsibility for Peter Pan Peanut Butter ($120 million in sales). Grew the brand to record volume and share levels. Also planned and executed national rollout of new item (Hunt's All Natural BBQ Sauce) into highly competitive category.

Washington, Dc / Los Angeles, Ca

Began in Food Service Division, managing several institutional accounts. Promoted to Consumer Products Division, supervising several key account grocery chains. Developed numerous advertising and promotion programs.

Bs, Communications

Mba, Marketing

Hs Diploma, College Prep