Allan Mayer, Jr. work email
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A retired, former top-level executive with over 25 years of B2B / B2C strategic and tactical experience in a wide variety of industries, including technology, healthcare, medical/dental products, consumer packaged goods, etc. Classically trained in marketing within large corporations, but also have extensive involvement in and am intimately familiar with startups and their many challenges and nuances. Have proven expertise and leadership as a CEO, and as a CMO within all functions of marketing, including strategic plan development and implementation, market research, messaging, branding, advertising (print and TV), public relations, strategic partnerships and licensing. Also have extensive experience in the non-profit world, having held management and/or advisory board positions with a variety of excellent organizations on a volunteer basis.
Seven Acres Foundation
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Board MemberSeven Acres Foundation Mar 2020 - PresentChelan, Washington, United StatesMarketing Committee Chair for this local non-profit, which is developing the Community Center at Lake Chelan. Please see:www.sevenacresfoundation.orgwww.ccatlakechelan.org
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President / FounderConsumerview Research 1996 - 2019Kirkland, WaConsumerView was a company devoted solely to the careful planning, execution and analysis of qualitative market research. Am highly experienced and well trained in all elements of qualitative research, including planning, respondent recruiting, questionnaire development, moderating / interviewing, results analysis, report writing and management presentation. Moderating skills are especially strong and versatile, as I have worked extensively with a variety of different audiences / respondents (young children, teens, adults, seniors, families, senior executives, etc).
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PartnerThe Hmc Company 1991 - 2019Santa Barbara, California, United StatesThis global consulting company provides management support in strategic planning, new businessdevelopment, marketing planning/execution, market research and communications. Personallymanaged the emergence and/or growth of over 40 established businesses and new ventures. -
PrincipalOneaccord Partners Jul 2010 - Oct 2012Bellevue, WaOneAccord is a national, Interim Executive firm of highly experienced executives with a broad array of specialized skills across a variety of industries. By working alongside company owners and C-level executives, the OneAccord team provides operating leadership, sales execution, marketing excellence, and essential functional disciplines to drive profitable, sustainable revenue growth for its clients. -
CeoEssential Security Software 2007 - 2008Bellevue, WaAssumed top position to revitalize this email security company, which was founded in 2003. Conducted a comprehensive, company-wide audit to identify and prioritize key problems / issues, then led the implementation of several major initiatives.• Immediately implemented several cost-cutting measures to dramatically reduce company’s burn rate, while still maintaining necessary resources to effectively manage business. • Personally planned and executed far-reaching qualitative research study to determine security awareness, perceptions and requirements within several key vertical markets.• Utilized research to lead a massive redevelopment of the company’s primary product, eCipher, which was recently launched and is being well received by users and the press.• Managed development and implementation of efficient, low-cost, internet-based marketing program. -
Vp Of MarketingGrinrx Corporation 2005 - 2007Kirkland, WaCreated and executed full-scale marketing programs for both the professional and consumer divisions of this dental products firm. Led successful company launch at key dental trade show, which created considerable awareness and interest within the industry. Developed and managed extensive public relations program utilizing industry Key Opinion Leaders. Negotiated and acquired licensing rights from DreamWorks for BEE Movie, a major animated film featuring Jerry Seinfeld.
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Vp Of MarketingBequal Corporation 2002 - 2004Pala Alto, CaBegan as the third employee of this new venture in the highly-competitive electronic game industry. Developed and presented comprehensive business plan that lead to a successful closing of the “Angel” and Series A investment rounds. Planned and personally conducted a multi-faceted qualitative research program to better understand consumer wants / needs in family entertainment. Heavily involved in securing licensing agreements with several key content providers, including National Geographic, the A&E Television Network and the History Channel.
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PartnerHmc Company 1991 - 1996Kirkland, Wa / Santa Barbara, CaThis global consulting company provides management support in strategic planning, new business development, marketing planning/execution, market research and communications. Have personally managed the emergence and/or growth of over 30 established businesses and new ventures. Diverse list of clients and assignments has included:• Monsanto Enviro-Chem – Successfully introduced new odor removal technology to both industrial and consumer markets during three-year assignment with this key Monsanto subsidiary. Personally served as company’s PR agency, which included writing all press materials, conducting print media tour, managing editor followup, etc. Secured major editorial coverage in all six leading industry publications.• IBM – Developed comprehensive report on family-oriented software market.• Trivial Pursuit – Worked closely with four original inventors of world’s leading board game to analyze multiple opportunities for digital media expansion.• Ferndale Laboratories – Led national launch of a new psoriasis treatment protocol to dermatologist community. Served as TV/radio spokesperson as part of the company’s successful PR program.Several successful consulting and/or research assignments have led to full-time executive employment, most notably within the following three companies.
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Vice President Of Marketing & SalesEnergetics Corporation 1989 - 1991Redmond, WaCo-developed initial business plan for this high-technology startup, which manufactured world's first deferred-action battery. Played key role in raising venture capital funding needed to establish and maintain the business. Created / implemented a comprehensive, direct-response marketing program for national consumer rollout. Established national distribution network for institutional accounts.
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Vice President Of MarketingCrescent Foods 1987 - 1989Seattle, WaDirected complete overhaul and successful reintroduction of 60-year-old, declining brand line. Rebuilt market share of main product (Sunny Jim peanut butter) from 1.5% to 11.0% in five months.
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Marketing ManagerHunt-Wesson Foods 1981 - 1987Fullerton, CaDirected all product management activities and had full P&L responsibility for Peter Pan Peanut Butter ($120 million in sales). Grew the brand to record volume and share levels. Also planned and executed national rollout of new item (Hunt's All Natural BBQ Sauce) into highly competitive category.
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Account Supervisor / Sales RepresentativeOscar Mayer 1978 - 1981Washington, Dc / Los Angeles, CaBegan in Food Service Division, managing several institutional accounts. Promoted to Consumer Products Division, supervising several key account grocery chains. Developed numerous advertising and promotion programs.
Allan Mayer, Jr. Skills
Allan Mayer, Jr. Education Details
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Communications -
Marketing -
Lawrenceville SchoolCollege Prep
Frequently Asked Questions about Allan Mayer, Jr.
What company does Allan Mayer, Jr. work for?
Allan Mayer, Jr. works for Seven Acres Foundation
What is Allan Mayer, Jr.'s role at the current company?
Allan Mayer, Jr.'s current role is Board Member at Seven Acres Foundation.
What is Allan Mayer, Jr.'s email address?
Allan Mayer, Jr.'s email address is al****@****ers.com
What is Allan Mayer, Jr.'s direct phone number?
Allan Mayer, Jr.'s direct phone number is +142525*****
What schools did Allan Mayer, Jr. attend?
Allan Mayer, Jr. attended Northwestern University, Arizona State University, Lawrenceville School.
What skills is Allan Mayer, Jr. known for?
Allan Mayer, Jr. has skills like Strategic Partnerships, Start Ups, Strategy, Marketing, Marketing Strategy, Strategic Planning, Product Management, Market Research, Leadership, Public Relations, Management, P&l Management.
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