Conceptualized a new client-oriented Marketing Strategy based on a Service Marketing framework, taking into account the legal and ethical restrictions of the health industry. Previous experience in retail provided not only a more commercial outlook but also new marketing tools to the company’s overall business strategy, which in turn allowed a more accurate tracking of potential clients (patients), revenue and other indicators. Some key areas of operation are:- Managing the company's strategic marketing plan, monitor Marketing KPIs and constant evaluation of global and marketing performance- Identifying new business opportunities through market analysis and business intelligence tools- Managing the clinic’s relationship marketing programs and designing new patient and physician relationship channels based on a customer satisfaction approach catered to each public’s specific needs- Raise brand awareness, and , consequently, brand equity, devising outreach campaigns to both patients and physicians

Hired to develop a department based on previously isolated teams of design, commercial photography, social media and marketing of three different brands- Conceived marketing strategies from the ground up by integrating said teams toward a client-based marketing approach- Established a Corporate Culture, toghether with Human Resources, in response to internal demands of better in-company communication and lower employee turnover- Improved Brand Equity by organizing and promoting a set of Brand Management Guidelines and Brand Strategies for each brand- Coordinated multimedia teams to develop marketing campaigns comprising media planning, marketing collateral and visual merchandising for 15+ stores and sites- Oversaw creation and development of weekly press and online marketing campaigns and social media impact

Led the company's design team through different kinds of design projects and challenges both in the culture industry and for private and public companies- Managed mostly B2B graphic and information design projects and coordinated design teams in each project to ensure client satisfaction- Conceptuaized and oversaw exhibit design projects and collaborated in the production of events - Created brand strategies and corporate identities for national and regional companies

Helped set up a production company based on a low-cost/high-quality workflow philosophy- Developed the company’s Business Plan along with a Strategic Marketing Plan based on market and client analysis.- Managed video projects, budgets and deadlines.- Conducted multimedia teams in video production and postproduction projects and built a profitable and positive relationship with clients and suppliers.- Conceived and executed various postproduction projects for national and regional clients.

Head of the company’s graphic design team - Conceived, developed and executed the graphic design projects of national scale exhibits - Designed logos, ad campaigns, marketing collateral and developed corporate identity manuals and guideines- Created signage and information design project for private and public companies