Leading media strategy and operations for Amazon.com.br and Amazon Prime.

Leading media strategy and operations for Amazon.com.br and Amazon Prime at Rufus, IPG's global media hub dedicated to Amazon accounts.

Leading digital and offline media teams on strategy, buying & ops - branding and performance. Clients: Hyundai Motor Brasil, Hyundai Latam, Gravity, QuickStep, Tecban.

Responsible for Traditional and Digital Media (strategy, buying, ops), CRM, Business Intelligence and Data Solutions. Development of digital offer based on data & innovation. Led the development of McCann Health’s Data Lake, from concept to data manipulation and analysis. Led the automation of data collection, as well as the development of Data Standard Process, increasing operational/ analytical efficiency and promoting a culture of experimentation.Coordinate Omnichannel and data integration strategies, bringing emerging tech, trends and prediction methodologies into daily ops to deliver enhanced brand experiences.Main Clients: GSK, Reckitt Benckiser, Sanofi, Grupo RD (Raia Drogasil), BP, Femme, Bayer, Novartis, Daiichi Sankyo

Responsible for traditional and digital media teams, leading strategy, buying and daily ops. In 2020 starts managing Business Intelligence and CRM teams also.Strategic & Comms planning for clients and prospects, conception and implementation of digital products and solutions based on innovation. Member of the agency's management board. LATAM representative for McCann Health’s Global Innovation team, responsible for building tailored solutions driven by data, digital and innovation. Main Clients: GSK, Bayer, BP, Hospital Albert Einstein, Hospital Leforte, Novartis, Grupo RD (Raia Drogasil), Natulab, Grupo Alliar, Abbott, Femme.

Creating McCann Health’s media department. Team development and management, strategic and tactical media planning (Off/On) for clients and prospects, results reports and campaigns post-buying.Main Clients: Bayer, BP, Omron, E-Care.

Media planning (Strategics and Tactics - Off/On), presentations and strategic researches, campaign results and post-buying reports, mapping and developing media opportunities, supervising assistants and interns activities.Main Clients: Ambev, Banco Sofisa, Ri Happy, Tokio Marine, Turner.

Media planning (Strategics and Tactics - Off/On), presentations and strategic researches, investment/performance report analysis, post-buying campaign report, mapping and developing media opportunities, supervising assistants and interns activities.Clients: Coca-Cola, Gomes da Costa.

Media buying and daily campaign operations, meetings and negotiations with media vendors, controlling budget allocation, local media planning, supporting national campaign planning.Client: Bradesco

Media Planning and implementation. Setting KPIs and goals to campaigns and supporting sales teams. Quality management and tactical support to content & design teams. Daily support to clients and agencies.Main Clients: Bradesco, Heineken, Unilever.