Fractional CMO, marketing advisor, and consultant to venture-backed early-stage and leading companies. Deploy tried-and-true best practices, develop strategic plans, and take a roll-up-your-sleeves approach to drive marketing success for my clients.

Part of the Executive Leadership Team and lead all operations and marketing efforts for Lusis, a leader in molecular science​. Lusis's assays have been used in over 10,000 hospitals in 160 countries, and over a billion people​ around the world have taken a Lusis PCR test.

Member of the Canvas Ventures GTM Council, a group of seasoned operators and leaders who provide go-to-market guidance and unlock growth for Canvas Ventures’ founders and companies.

Oshi Health is a completely redesigned digestive health care experience that transforms access to care, the patient experience, clinical outcomes and healthcare economics. In a high-touch virtual care delivery model, Oshi Health provides diagnosis and integrated care for digestive conditions and empowers people to achieve lasting control of their symptoms.

Axenya delivers superior engagement, robust clinical results and unparalleled savings for our corporate clients and their employees by integrating cutting-edge software, state-of-the-art technology and humanized support, into the first full-stack healthcare solution in Latin America.

I advise and invest in early-stage technology and health companies where I can help provide insight on marketing, go-to-market strategies, and growth. I've invested in more than fifty early-stage companies and funds. If you're working on an interesting problem, I'd love to connect.

Corti is a state-of-the-art speech recognition platform that transforms voice-based audio into actionable healthcare insights. By combining highly-advanced natural language technologies with a powerful data analysis backend, Corti enables virtual health providers to make more informed decisions in critical conversations.

Airvet is the nation's top-rated telehealth platform for pets, rated 4.9/5 with over 7,000 customer reviews. Its mission is to ensure that pets live their longest, happiest, and healthiest lives. As an employee benefit, Airvet saves employees unnecessary stress and care costs, freeing up their time to focus on productivity.

Freenome is developing next-generation blood tests for early cancer detection powered by our multiomics platform. As a member of the company's Executive Leadership Team, I built and led the company's Marketing and Communications functions from scratch, including product marketing, brand, demand generation, marketing operations, PR, and communications functions.Freenome is backed by leading investors including Andreesen Horowitz, GV, Polaris Partners, Roche, Verily, and many more, and has raised more than $1.1 billion in funding.

Acquired by a leading tech company. Common Networks is a venture-backed technology company and 5G home internet service provider that brings fiber-class internet to homes. We pioneered the use of wireless graph networking to take on traditional incumbents and big cable networks to deliver ultra high-speed internet.As Chief Marketing Officer and member of the executive team, I built out a giant-killing Marketing team that took on Comcast and AT&T, stole significant market share, and drove user and revenue growth 8X. I hired and mentored a high-performing team that drove user acquisition, brand, product marketing, B2B marketing, and PR/comms.Prior to its acquisition, Common was backed by leading investors including General Catalyst, Eclipse Ventures, and Lux Capital, and raised more than $34 million in funding.

Livongo (acquired for $18.5B by Teladoc - NYSE: TDOC) is the leading digital health company that is reinventing how chronic conditions are managed. As SVP Marketing, I was part of Livongo's executive management team and led all aspects of marketing. I built the team from scratch and created the marketing foundation for the company, defining its brand, product marketing, subscriber enrollment, digital marketing, demand generation, and corporate communications programs.My team relaunched the brand and developed its core positioning and messaging. We established the company's narrative through storytelling, built out Livongo's demand generation and sales enablement approach, and reimagined our member acquisition efforts. In two years, this led to adoption by 20 Fortune 100s and more than 250 large clients, a 20+% increase in subscription rates, and a 10X increase in revenues, while helping raise $100+ million in investment.

I was part of the founding team to build and launch Google Fiber. I helped to scale Fiber from a company with no brand, awareness, revenues, or market share to near universal awareness, tens of millions of dollars in revenue, and leadership market share in the markets it serves.I managed the team as interim Co-Head of Marketing. I built or managed many core marketing functions, including: user acquisition, product marketing, local marketing, website content and strategy, retail marketing, content development, event and field marketing, and partner marketing.As Head of Brand and Advertising, I led the team that managed:- Brand: brand strategy, brand management, customer experience, visual identity, product and packaging, collateral, messaging architecture- Advertising: creative development, advertising, marketing communications, local marketing, go-to-market strategy, media planning and buying, social media, agency management

3/09 - 9/11: Director of Brand Marketing8/07 - 3/09: Senior Brand Marketing Manager- Led the brand team and several creative and media agencies to deliver integrated marketing campaigns for the Yahoo! brand and for products such as Yahoo.com, Yahoo! Mobile, Yahoo! Search, Yahoo! Mail, Yahoo! Sports, and others. Key contributor to Yahoo!’s brand relaunch, helping to define the company’s brand positioning and to execute its $100+ million B2C and B2B integrated marketing campaigns. - Drove all aspects of the development of marketing communications, from strategy to creative development to production- Ran dozens of B2C and B2B campaigns and launches, leading cross-functional steering committees of more than 30 team members that included PR, internal communications, social marketing, experiential marketing, performance marketing, and others- Stewarded Yahoo!’s relationships with its creative agencies including Goodby Silverstein & Partners, DDB, SapientNitro, Razorfish, Ogilvy, and others. - Managed media planning and buying, including media agency and partner relationships.- Led the internal operations and strategy aspects of Brand Creative Group, the in-house agency. Drove an initiative to consolidate digital production with a single partner, increasing creative quality while saving over $1 million annually

2/06 - 8/07: Sr. Manager, Brand Strategy and Advertising7/03 - 2/06: Manager, Brand Strategy and AdvertisingLed consumer marketing and advertising for PG&E, the Fortune 200 energy company. Managed every aspect of the company’s advertising (research, strategy, creative, production, media.) Built and supervised team and managed key agencies. Led product marketing programs and provided strategic counsel to internal business units. Wrote and delivered marketing strategy presentations to C-level executives and other senior managers. Created and managed departmental budget and developed annual program plan.

9/01-7/03: Account Supervisor6/01-9/01: Account ExecutiveDrove development of integrated marketing campaigns including TV, radio and print advertising for Fortune 500 clients, including Infineon Semiconductors and PG&E. Managed day-to-day client relationships, providing strategic counsel. Led research programs, strategy, creative development, and production.

Built marketing campaigns for one of the first online auto retailers, developing and implementing online and offline customer acquisition programs.

As a co-founder, co-developed business plan for online privacy company. Pitched investors. Created strategic positioning and marketing plan. Developed all marketing materials, including corporate website, corporate identity, and collateral.

Managed brand strategy and development for Fortune 500 and startup clients. Crafted strategy and managed advertising campaigns, retail signage, and website development. Planned and implemented online customer acquisition campaigns.