Founding Team Member And Marketing Leader, Google Fiber
Mountain View, Ca, Us
I was part of the founding team to build and launch Google Fiber. I helped to scale Fiber from a company with no brand, awareness, revenues, or market share to near universal awareness, tens of millions of dollars in revenue, and leadership market share in the markets it serves.I managed the team as interim Co-Head of Marketing. I built or managed many core marketing functions, including: user acquisition, product marketing, local marketing, website content and strategy, retail marketing, content development, event and field marketing, and partner marketing.As Head of Brand and Advertising, I led the team that managed:- Brand: brand strategy, brand management, customer experience, visual identity, product and packaging, collateral, messaging architecture- Advertising: creative development, advertising, marketing communications, local marketing, go-to-market strategy, media planning and buying, social media, agency management