Allan Rubin Email & Phone Number

Denver, Co, Us

Lead a global team with responsibility for marketing Granicus solutions across all global segments and regions (U.S., Canada, U.K., LatAm/Caribbean, and Australia/New Zealand). Generate awareness and demand to drive customer acquisition and accelerate sales across a range of public sector markets, including federal, state, and local governments, K-12 education, and special districts. Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place.

Market B2G provides Business-to-Government (B2G) marketing services for a wide range of government contractors targeting U.S. federal, state, and local government agencies. These include product vendors; professional services companies; value-added resellers (VARs); solution providers; marketing agencies; and media firms.Market B2G delivers the practical skills, expertise, insights, and connections they need to plan and execute effective public sector marketing strategies.Services include: advising and consulting; content marketing and thought leadership; fractional CMO and marketing executive services; and implementation support for strategies, campaigns, events, and programs.

Florham Park, New Jersey, Us

As a Senior Director and Marketing Business Partner, I acted as “virtual CMO” for 2 business units with combined revenue of nearly $2B, reporting to the corporate CMO and serving concurrently on 3 senior leadership teams. Led marketing functions for Global Transportation Solutions and State and Local Government Solutions (in niche markets such as health and human services, digital payments, and eligibility/enrollment programs). Managed a remote, globally distributed marketing team with responsibility for driving awareness and consideration, generating demand and leads, and enabling and accelerating worldwide sales.Conduent provides technology-led professional services including IT integration, program management, customer experience, and business process outsourcing solutions for Fortune 500 companies and government agencies.

Basking Ridge, Nj, Us

Led field marketing for Verizon’s $5.9B public sector business segments, including: federal, state, and local governments; K-12 and higher education institutions; and public safety agencies. Directed a remote staff of 30 in a complex matrixed organization, coordinating the delivery of campaigns and programs involving branding, thought leadership, events, digital marketing, PR, and lead generation.Verizon Business is the B2B and B2G division of Verizon providing telecommunications and technology services.

Reston, Virginia, Us

Led all product marketing, corporate communications, channel marketing, marketing operations, and demand generation activities, reporting directly to the CEO. Developed go-to-market strategies with strategic business partners (HPE, IBM, Red Hat, immixGroup) and internal leadership in sales, product management, channels, and customer success. Built marketing programs supporting sales of cloud hosting, cloud storage, and FedRAMP compliance services.ORock is a cloud service provider delivering IaaS, PaaS, and SaaS solutions for government agencies and highly regulated industries, including financial services and healthcare.

Centennial, Colorado, Us

Led B2B and B2G marketing strategy and a team of 70, reporting to the President, ECS North America. Responsible for all divisional marketing communications, business development marketing, cloud marketing, market intelligence, and marketing operations functions.Arrow is a Fortune #104 global value-added distributor of enterprise IT hardware and software solutions. Arrow acquired my previous employer immixGroup in 2015.

Mclean, Va, Us

Served on the senior leadership team that grew revenue from $270M to $1.1B (18.7% CAGR) and prepared the company for an acquisition by Arrow Electronics in 2015. Built and led a department of 30 with responsibility for corporate communications, market intelligence, marketing operations, events, PR, digital marketing, and field marketing, reporting directly to the CEO. Created an “internal marketing agency” function that provided proactive lead generation services in support of 300+ technology companies and 1,000+ VARs and systems integrators.immixGroup is a public sector IT distributor, reseller, and aggregator that helps technology companies do business with the U.S. government (at the federal, state, and local levels).

Arlington, Va, Us

Directed demand generation, corporate communications, product marketing, and competitive intelligence activities to support sales and product development teams. Reorganized and led a 10+ person marketing department.ESI provided corporate training and performance improvement services, as well as an online training SaaS platform, to Fortune 1000 corporations and government agencies. Training content focused on project management, contract management, business analysis, and business skills.

New York, Ny, Us

Sr. Marketing Mgr., AOL Brand Marketing, January 2005 to May 2005Sr. Product & Marketing Mgr., AOL eCommerce, December 2002 to January 2005Programming Product Mgr., AOL Computing Channel & AOL Local, May 2001 to December 2002Served on product launch teams and developed messaging for the AOL.com portal and a new AOL eCommerce property. Led marketing, content programming, and product strategy for AOL’s 16 Computing and Electronics Buying Guides and 2 shopping categories. Launched and managed 30+ online marketing programs and content platforms to support major advertising deals.A division of AOL Time Warner, AOL was the world’s largest Internet Service Provider and digital media company during my tenure.

Managed all website content, branding, communications, sales materials, messaging, events, and lead generation campaigns.86.com was a venture-backed “dot-com” startup offering a B2B web portal and SaaS-based eCommerce services for restaurateurs and foodservice distributors.

Launched and ran the company’s first B2B website portal for cable TV executives and engineers. Planned and executed all marketing functions, trade show and event participation, and outbound campaigns for 8 magazines and 2 newsletters serving the cable, wireless, and document management markets.Phillips Business Information (now Access Intelligence) is a Business-to-Business media company producing trade magazines, newsletters, and websites for technology executives and engineers in the telecom, satellite, cable TV, media, and defense markets.

B.A., Government Major, History Minor, Business Concentration

Associate'S Certificate, Project Management