Allan Rubin

Allan Rubin Email and Phone Number

Public Sector/B2G Marketing Executive | Team Leader & Mentor | CRN Channel Chief @ Granicus
Allan Rubin's Location
Vienna, Virginia, United States, United States
Allan Rubin's Contact Details
About Allan Rubin

I am an entrepreneurial marketing executive with broad experience and a track record of leadership success in both Business-to-Government (B2G) and Business-to-Business (B2B) markets.As a recognized expert in marketing technology products and services to the government, my background spans multiple public sector segments, from federal (civilian and DoD), state, and local government agencies to education and public safety organizations.Throughout my career I have collaborated with C-suite executives and leaders in marketing, outside and inside sales, product management, business development, training, external communications, and proposal management to drive growth at organizations of all sizes (ranging from startups and mid-sized businesses to multiple Fortune 500 companies). Along the way I've launched new products and services, expanded into new markets, positioned a private company for acquisition by a Fortune 150 firm, led post-acquisition marketing efforts through a "reverse integration," contributed to the turnaround of a NASDAQ-traded company in "rebuilding mode," and managed on-site and remote teams through periods of both expansion and uncertainty.Throughout my leadership roles, I've rebuilt and optimized struggling departments, mentored countless employees, launched marketing programs that drove measurable results, and carefully aligned finite marketing resources to achieve strategic and tactical business outcomes.My skills and expertise include:- Account-Based Marketing (DemandBase certification)- Branding, Awareness and Thought Leadership- Campaign Management- Channel Marketing (selected as a 2017 CRN Channel Chief)- Content Marketing- Demand Generation- Digital Marketing (Google Ads Search and Google Ads Display certifications)- Field Marketing- Events- Go-to-Market Planning- Inbound Marketing (HubSpot certification)- Lead Generation- Market Intelligence- Marketing Communications- Marketing Operations, Reporting, and Analytics- Marketing Strategy and Budgets- Partner Marketing- Personnel Management- Product Marketing- PR and External Communications- Sales EnablementMy colleagues who have worked for me, with me, or above me will describe me as:- A collaborative problem solver with a reputation for integrity and professionalism.- A hands-on manager, mentor, trainer, and leader of marketing departments ranging in size from 1 to 70 people. - A strong communicator who is skilled at converting complex concepts into compelling content. - A pragmatic operational planner focused on getting things done.

Allan Rubin's Current Company Details
Granicus

Granicus

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Public Sector/B2G Marketing Executive | Team Leader & Mentor | CRN Channel Chief
Allan Rubin Work Experience Details
  • Granicus
    Vice President, Segment Marketing
    Granicus Jul 2023 - Present
    Denver, Co, Us
    Lead a global team with responsibility for marketing Granicus solutions across all global segments and regions (U.S., Canada, U.K., LatAm/Caribbean, and Australia/New Zealand). Generate awareness and demand to drive customer acquisition and accelerate sales across a range of public sector markets, including federal, state, and local governments, K-12 education, and special districts. Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place.
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  • Market B2G, Llc
    Owner & Principal Consultant
    Market B2G, Llc Feb 2023 - Present
    Market B2G provides Business-to-Government (B2G) marketing services for a wide range of government contractors targeting U.S. federal, state, and local government agencies. These include product vendors; professional services companies; value-added resellers (VARs); solution providers; marketing agencies; and media firms.Market B2G delivers the practical skills, expertise, insights, and connections they need to plan and execute effective public sector marketing strategies.Services include: advising and consulting; content marketing and thought leadership; fractional CMO and marketing executive services; and implementation support for strategies, campaigns, events, and programs.
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  • Conduent
    Marketing Leader, Global Public Sector
    Conduent Jan 2021 - Feb 2023
    Florham Park, New Jersey, Us
    As a Senior Director and Marketing Business Partner, I acted as “virtual CMO” for 2 business units with combined revenue of nearly $2B, reporting to the corporate CMO and serving concurrently on 3 senior leadership teams. Led marketing functions for Global Transportation Solutions and State and Local Government Solutions (in niche markets such as health and human services, digital payments, and eligibility/enrollment programs). Managed a remote, globally distributed marketing team with responsibility for driving awareness and consideration, generating demand and leads, and enabling and accelerating worldwide sales.Conduent provides technology-led professional services including IT integration, program management, customer experience, and business process outsourcing solutions for Fortune 500 companies and government agencies.
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  • Verizon Business
    Director, Field Marketing - Public Sector
    Verizon Business Jul 2020 - Jan 2021
    Basking Ridge, Nj, Us
    Led field marketing for Verizon’s $5.9B public sector business segments, including: federal, state, and local governments; K-12 and higher education institutions; and public safety agencies. Directed a remote staff of 30 in a complex matrixed organization, coordinating the delivery of campaigns and programs involving branding, thought leadership, events, digital marketing, PR, and lead generation.Verizon Business is the B2B and B2G division of Verizon providing telecommunications and technology services.
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  • Orock Technologies, Inc.
    Chief Marketing Officer
    Orock Technologies, Inc. Oct 2017 - Jul 2020
    Reston, Virginia, Us
    Led all product marketing, corporate communications, channel marketing, marketing operations, and demand generation activities, reporting directly to the CEO. Developed go-to-market strategies with strategic business partners (HPE, IBM, Red Hat, immixGroup) and internal leadership in sales, product management, channels, and customer success. Built marketing programs supporting sales of cloud hosting, cloud storage, and FedRAMP compliance services.ORock is a cloud service provider delivering IaaS, PaaS, and SaaS solutions for government agencies and highly regulated industries, including financial services and healthcare.
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  • Arrow Electronics
    Vice President Of Marketing - Enterprise Computing Solutions (Ecs) North America
    Arrow Electronics Apr 2015 - Sep 2017
    Centennial, Colorado, Us
    Led B2B and B2G marketing strategy and a team of 70, reporting to the President, ECS North America. Responsible for all divisional marketing communications, business development marketing, cloud marketing, market intelligence, and marketing operations functions.Arrow is a Fortune #104 global value-added distributor of enterprise IT hardware and software solutions. Arrow acquired my previous employer immixGroup in 2015.
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  • Immixgroup
    Vice President, Marketing
    Immixgroup Jun 2008 - Mar 2015
    Mclean, Va, Us
    Served on the senior leadership team that grew revenue from $270M to $1.1B (18.7% CAGR) and prepared the company for an acquisition by Arrow Electronics in 2015. Built and led a department of 30 with responsibility for corporate communications, market intelligence, marketing operations, events, PR, digital marketing, and field marketing, reporting directly to the CEO. Created an “internal marketing agency” function that provided proactive lead generation services in support of 300+ technology companies and 1,000+ VARs and systems integrators.immixGroup is a public sector IT distributor, reseller, and aggregator that helps technology companies do business with the U.S. government (at the federal, state, and local levels).
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  • Esi International
    Director Of Marketing, Global Client Services
    Esi International May 2005 - May 2008
    Arlington, Va, Us
    Directed demand generation, corporate communications, product marketing, and competitive intelligence activities to support sales and product development teams. Reorganized and led a 10+ person marketing department.ESI provided corporate training and performance improvement services, as well as an online training SaaS platform, to Fortune 1000 corporations and government agencies. Training content focused on project management, contract management, business analysis, and business skills.
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  • America Online
    Senior Manager, Product Management & Marketing
    America Online May 2001 - May 2005
    New York, Ny, Us
    Sr. Marketing Mgr., AOL Brand Marketing, January 2005 to May 2005Sr. Product & Marketing Mgr., AOL eCommerce, December 2002 to January 2005Programming Product Mgr., AOL Computing Channel & AOL Local, May 2001 to December 2002Served on product launch teams and developed messaging for the AOL.com portal and a new AOL eCommerce property. Led marketing, content programming, and product strategy for AOL’s 16 Computing and Electronics Buying Guides and 2 shopping categories. Launched and managed 30+ online marketing programs and content platforms to support major advertising deals.A division of AOL Time Warner, AOL was the world’s largest Internet Service Provider and digital media company during my tenure.
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  • Eightysix.Com
    Director Of Marketing & Content
    Eightysix.Com 2000 - 2001
    Managed all website content, branding, communications, sales materials, messaging, events, and lead generation campaigns.86.com was a venture-backed “dot-com” startup offering a B2B web portal and SaaS-based eCommerce services for restaurateurs and foodservice distributors.
  • Phillips Business Information
    Director Of Marketing, New Media Product Manager
    Phillips Business Information 1996 - 2000
    Launched and ran the company’s first B2B website portal for cable TV executives and engineers. Planned and executed all marketing functions, trade show and event participation, and outbound campaigns for 8 magazines and 2 newsletters serving the cable, wireless, and document management markets.Phillips Business Information (now Access Intelligence) is a Business-to-Business media company producing trade magazines, newsletters, and websites for technology executives and engineers in the telecom, satellite, cable TV, media, and defense markets.

Allan Rubin Skills

Product Marketing Team Building Social Media Strategic Partnerships Web Content Management Salesforce.com B2b Online Marketing Corporate Branding Cybersecurity Sales Trade Shows Media Relations Event Planning Market Research Content Marketing Corporate Communications Competitive Analysis Team Management Digital Marketing Advertising Integrated Marketing B2b Marketing Strategic Planning Lead Generation Seo Strategy Demand Generation Online Advertising Internal Communications Marketing Search Engine Marketing Corporate Strategy Social Media Marketing Email Marketing Content Development Sem Saas Management Project Management Public Relations Marketing Communications Strategic Communications Marketing Strategy Copywriting Cloud Computing Event Marketing

Allan Rubin Education Details

  • Franklin & Marshall College
    Franklin & Marshall College
    Business Concentration
  • The George Washington University School Of Business
    The George Washington University School Of Business
    Project Management

Frequently Asked Questions about Allan Rubin

What company does Allan Rubin work for?

Allan Rubin works for Granicus

What is Allan Rubin's role at the current company?

Allan Rubin's current role is Public Sector/B2G Marketing Executive | Team Leader & Mentor | CRN Channel Chief.

What is Allan Rubin's email address?

Allan Rubin's email address is al****@****ent.com

What is Allan Rubin's direct phone number?

Allan Rubin's direct phone number is +170375*****

What schools did Allan Rubin attend?

Allan Rubin attended Franklin & Marshall College, The George Washington University School Of Business.

What skills is Allan Rubin known for?

Allan Rubin has skills like Product Marketing, Team Building, Social Media, Strategic Partnerships, Web Content Management, Salesforce.com, B2b, Online Marketing, Corporate Branding, Cybersecurity, Sales, Trade Shows.

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