My main goal is to position Grupo Constrular and its sub-brands in the construction scenario of the north coast of Santa Catarina. We started rebranding all the brands of the group, adapting each one of them to the market niche in which it operates and creating a range of products and services offered that meets all the desired personas. In parallel, we started to invest more in digital marketing and content production, working in each of the sales funnel stages with specific strategies to get and retain new customers.Today we produce organic and paid content on social media and website, also running campaigns on google ads, always trying to lower the CPL and CPC. Offline, we focus on new commercial partnerships, whether through real estate and independent brokers, or brands who talk to our personas. Finally, I work with the architecture team to create new ventures and projects, developing products through market research, competition analysis and market projections. This process involves the conception of the project, pricing, branding and visual identity, sales and training of the sales teams. There are already 6 projects and more than BRL 10,000,000.00 in sales since January/2020.

In the process of migration from Iugui to AB Road, I also became part of the audiovisual and copy team, implementing: - Audiovisual sector; - Inbound marketing sector, working with RD Station and ExactSales; Our operations ran until August/2020 when we decided to close down and follow other paths in the post-pandemic period.

In addition to maintaining many of the administrative routines, I incorporated management and strategic planning functions of the company, such as: - New ventures: land negotiation, market research, feasibility study and project definition. In this period, there were 03 more projects, totaling 35 units built and delivered, and a warehouse.

I structured the administrative sector of the company, implementing: - Financial management softwares (Controlle and AsaaS); - Work management software (Trello and Studio Rock Content);- Selection process for hiring new employees; - Normative instructions for work and company culture; - Organizational and process structure; - Plan goals and incentives; - Job pricing; - Prospecting and closing new customers; - Hiring of legal and financial consultancy. With these practices, we went from a trio of professionals to a functional agency with 8 employees and a growth of +300% in the period.

I helped in the most diverse administrative routines until I became one of the company's partners, being: - Financial: payments, bank reconciliation, preparation of documentation for accounting, cash flow; - Administrative: contracts, problem solving with public services (City Hall, notaries and concessionaires), office maintenance; - Purchasing: quotation, negotiation and purchase of materials; - Sales: prospecting for new real estate companies, forming partnerships, creating sales materials, closings deals; - Team and construction management: monitoring of construction teams, review and conference of project X execution, construction schedule; - After-sales: assistance in possible post-works guarantees, mediating between customers and suppliers until the call is resolved. In this period, 05 projects were launched and built, totaling 135 units delivered.