Allantroy Watson Email & Phone Number

Los Angeles, California, United States

Launched and scaled a self-funded startup agency, achieving $500,000 in annual recurring revenue within one year, while maintaining an 87% client retention rate and a 92% conversion rate on high-ranking SQLs. Spearheaded business operations, including strategic planning and client acquisition, while implementing automated CRM systems and streamlined onboarding procedures. Led a high-performing team of 7, managing 9+ client campaigns simultaneously through the entire briefing process, creative… Show more Launched and scaled a self-funded startup agency, achieving $500,000 in annual recurring revenue within one year, while maintaining an 87% client retention rate and a 92% conversion rate on high-ranking SQLs. Spearheaded business operations, including strategic planning and client acquisition, while implementing automated CRM systems and streamlined onboarding procedures. Led a high-performing team of 7, managing 9+ client campaigns simultaneously through the entire briefing process, creative development, storyboarding, approvals to deployment and report. Developed and executed comprehensive go-to-market strategies that integrated paid media, influencer marketing, and cross-channel activations. Utilized data analysis and performance monitoring to optimize campaigns, drive engagement, and align brand messaging with growth objectives, fueling long-term success and market expansion.- Achieved 100% year-over-year agency revenue growth, by expanding digital services, optimizing client retention, and driving new business development.Executed a viral social media campaign, resulting in the sellout of 10,000 units within 24 hours and generating $2.2 million in revenue.- Developed a comprehensive branding and messaging strategy for the agency, enhancing market presence and driving client engagement.- Honored with a Stellar Business Award for Agency of the Year, recognizing outstanding performance and industry leadership. Show less

Los Angeles, California, United States

Recruited by the agency CEO to lead the overhaul of the creative and marketing department, I expanded service offerings to encompass digital marketing and e-commerce, driving 50% of the agency's revenue. I successfully built and mentored a high-performing 13-member team. By implementing advanced project management tools, I executed cutting-edge campaigns that increased client retention by 53% and boosted Monthly Recurring Revenue by 200% within six months. I directed major client initiatives… Show more Recruited by the agency CEO to lead the overhaul of the creative and marketing department, I expanded service offerings to encompass digital marketing and e-commerce, driving 50% of the agency's revenue. I successfully built and mentored a high-performing 13-member team. By implementing advanced project management tools, I executed cutting-edge campaigns that increased client retention by 53% and boosted Monthly Recurring Revenue by 200% within six months. I directed major client initiatives that generated over $100M in sales revenue and 867M impressions, significantly enhancing brand awareness. Additionally, I managed budget allocation and resource planning to ensure optimal efficiency and profitability. Despite being offered a partnership role, I opted to explore other avenues.- Coordinated and executed a major collaboration between Puma, featuring a fully customized soccer stadium within the campaign, overall generated 25,000 lead submissions within 72 hours. recognized by Puma as their 3rd most successful collaboration of the year.- Developed and launched a new brand in partnership with Justin Bieber, achieving over $100,000 in charitable donations within one week and selling out more than 4,000 units in just one hour.- Spearheaded the launch of a client’s inaugural fragrance initiative, which became their flagship product range, contributing to 67% of the company's annual revenue.- Expanded the agency’s media relations network, successfully securing placements in all major U.S. fashion publications, thereby enhancing brand visibility and authority in the industry. Show less

Los Angeles, California, United States

Appointed by the Chief Marketing Director to modernize the agency, I expanded services from public relations and experiential activations to include digital, content, and social media marketing. Collaborating with a 25-member team, I executed global activations, from fashion shows to celebrity collaborations. In my first management role, I increased team productivity by delivering six additional projects in my first year and achieving zero turnover during my two-year tenure. I developed… Show more Appointed by the Chief Marketing Director to modernize the agency, I expanded services from public relations and experiential activations to include digital, content, and social media marketing. Collaborating with a 25-member team, I executed global activations, from fashion shows to celebrity collaborations. In my first management role, I increased team productivity by delivering six additional projects in my first year and achieving zero turnover during my two-year tenure. I developed innovative marketing initiatives across fashion, lifestyle, entertainment, and technology, crafting compelling brand narratives and visual assets to enhance differentiation. I also coordinated event logistics and secured media coverage in top-tier publications, ensuring seamless execution and positive brand representation.- Spearheaded the agency's first campaign with a $1 million budget, resulting in over $10 million in sales and $73 million in media impact value.- Collaborated with Zendaya, Law Roach, and their team to successfully launch her exclusive shoe collection, driving domestic web and wholesale sales through a targeted marketing campaign.- Ideated and negotiated a major deal with Kendall Jenner’s team for her first Milan Fashion Week appearance, resulting in a 567% increase in web traffic and a 17% boost in social media engagement for luxury brand.- Partnered with a client to launch my first brand from concept to completion, achieving $250,000 in revenue during its initial drop. Show less

Bachelor Of Business Administration - Bba, Marketing

Associate Of Arts - Aa, Specialized Sales, Merchandising And Marketing Operations