Allan W. Brooks Email & Phone Number

United Kingdom

United Kingdom

United Kingdom

United Kingdom

Edinburgh, United Kingdom

Experienced marketing automation consultant working with major marketing agencies and brands across customer engagement strategy & technical implementation to deliver real-time omni-channel customer journeys. Remit:- Initial analysis reviewing of current systems and data available and data mining to identify opportunities where Kitewheel will bring added value to the business- Consult and understand business requirements, translate into automated customer journeys and present to the client to agree goals and deliverables- Design and deliver technical implementation working agile or phased/ sprint delivery including release management from development to production environments- Follow up statistical impact analysis and next iterations- Provide on-site training and onboarding to partners and contributor to a collection of knowledge base articles

London, United Kingdom

I am an expert Kitewheel Platform configurer. My interests lie in utilising the Kitewheel Platform for high-end, advanced, innovative marketing solutions involving real time model calibration and total customer engagement to provide a high quality service and experience for customers.The Kitewheel Platform enables ultimate connectivity, back-end processing and decisioning through a graphical interface operating on a real-time graph engine.Remit: - Understand business requirements, consult and translate into customer journeys: - Research, plan and design technical system specifications - Develop and deliver multi-channel processes from dev to production.Over 3 years we have learned what the key components are for customer journeys - Customer Journey Assessment - Omni-channel Personalisation - Social opportunity management - Adtech/ Martech integration - On-line/ off-line unification - Real-time revenue acceleration - Omni-channel loyaltyI have built real-time processes for several major companies connecting: - DataBases (SQL Server, MySQL, Dynamo DB, Mongo DB, Neo4J, PostGres, Teradata) - Webservices (RESTful APIs & SOAP services - JSON, XML) - Email Adaptors (Gmail, Mandrill, MailChimp, Silverpop, Amazon) - Message Queues (Dynamic, JMS, MSMQ, Rabbit, SQS) - SMS (ClickATell, Hoiio, Twillio) - Web-Tracking (Kitewheel Solution) - Statistical Models (SAS, R, PMML, Spreadsheet)Using the above connections I have built complex processes which connect, power and serve as: - Campaign management systems - CRM systems - Analytics workbenches - Content management & delivery - Social Media (Twitter, Facebook, Instagram, Youtube, Klout)

Edinburgh, United Kingdom

My role is in marketing analytics where I am involved in campaign planning and evaluation and advising.Main DutiesPre-Campaign Delivery - Liaise with Marketing Managers to advise:- Sizing (contact base + control group)- Selection criteria- Best Communication channels- Recommend strategy based on previous/ related campaign performances- Agree the primary objectives of the campaign and ensuring success is measurablePost-Campaign Delivery - Evaluate performance and report to Marketing Managers:- Monitor, carry out/ lead the evaluation on the performance of the campaign- Deliver a campaign evaluation report typically at the end of the observation period- Report to analytics team to gather/ share expert advice- Report back to Marketing Manager with recommendationsAnalytics Reports would typically consist of:- Sales/ response volumes- Response rates and uplift figures- ROI figure- Recommendations to optimise going forward e.g. what caused success/ failureThis role demands excellent data mining skills mainly using Teradata SQL (other systems: Mainframe/ Microsoft SQL Server). Maintaining and constantly building my knowledge of our data including content, update schedules and source characteristics is key to my performance. I developed an Excel tool used by over 50 colleagues which makes Teradata Fastloading simple and even faster even for beginners.Key to the role is my ability to carry out and present complex analysis to various levels of statistical understanding to drive change which adds value to the business.My recent interests lie in true uplift modelling – predicting propensity to 'persuade to buy' instead of predicting propensity to buy. Why market to someone who is likely to do that activity anyway or possibly do the opposite if you contact them?

Glasgow, United Kingdom

Brief: This study was part of an ongoing investigation in order to reduce the proportion of students who withdraw from the university during their first year. The main aim was to investigate whether certain measurable personal attributes are predictors of success and persistence of both undergraduate and postgraduate first-year students and identify changes in these attributes over the first year at University to inform future retention initiatives. Analysis: Data maintenance and exploration, linear and quadratic discriminant analysis

East Ayrshire

Youth Group Leader

Kilmarnock, United Kingdom

Youth Work with the More Choices More Chances Project for 15 year old children. I was a Group Leader coaching and helping students make the transition from secondary school to college. I was in charge of monitoring, providing assistance, instilling self-confidence and for the general welfare of the new students. This was a very demanding position for me as many of the students had various special needs and behavioural challenges; the massive reward being a 90% college retention.