Sr. Communications Professional
CurrentOverall responsibility for creating, implementing and tracking internal and external communications that effectively position the promote the company and its products. * Lead the creative development process for a range of customer and prospect-facing marketing materials* Develop and maintain and marketing communications plan* Conceive, develop and write original, creative materials that effectively communicate the objective * Work closely with the Sales and Marketing teams to support branding strategies and marketing plans that position the company and product in the most effective way* Collaborate with senior staff to understand business objectives and audience demographics to determine direction of branding and promotional initiatives* Develop brand guidelines and review all marketing collateral* Develop effective headlines and body copy for all advertising needs* Use knowledge of traditional and online media to develop a PR strategy designed to increase awareness of the company and products* Edit and proofread all RFP responses for consistency, quality, tone
