Alla Zeltser Email & Phone Number

Aptos, Ca, Us

San Francisco Bay Area

Fundraising, it's what we do. And, dang, we do it in style!With over 25 years of experience, our efforts have raise over $40M in donations with our strategic, sustainable, and creative approach to fundraising.Unparalleled outcomes, strategic thinking, critical analysis, creative and innovative solutions, accountability, and transparency are the cornerstones of the deep and meaningful relationships we build with our non-profit clients, their Board of Directors, community, and donors.From capital campaigns to galas, copy writing to planned giving, and everything in between, Alla & Co. approaches fundraising with one thing in mind: the best long-term interest of our clients and the communities they serve. Many of our clients have awarded us annual contracts for increasingly critical projects for upwards of 15 years, while some clients needed us to serve as an interim development expert. Regardless of whether you need Alla & Co. for one campaign or for a decade, to launch or revamp a fundraising event, re-brand and re-message, or to strategize on growth, you'll be hiring a big picture visionary and a master of tactical detail who exemplifies professionalism and integrity. We are a boutique company with a custom-tailored, hands-on approach. Our event consulting is soup to nuts, sponsorships to centerpieces. From committee recruitment to sponsorship packages, to collateral and communications, to décor and logistics, an even auction strategy and auctioneering – we manage it all.

United States

After many years of being frustrated with inconsistent charity auctioneers, Alla launched “Not an Auctioneer” – a full service auctioneering company specifically tailored for fundraising events. Not an Auctioneer boasts an incredible success rate – consistently increasing YOY auction and fund-the-need revenues at events in the range of 50%-150% growth.

Salinas, California Area

Launched Party in the Library – a fundraiser for an organization which previously had no track record of event-based fundraising, a limited donor base, and a poor reputation in the community. Managed Executive Director, Board, and committee with laser focused on creating community buzz and a sustainable event poised for growth. Created sponsorship strategy, produced top caliber event, and strategically invited key community leaders. Raised $90K in the first year.Grew to $450K annually by the 7th year and a total of nearly $6M by 2020, making it one of the most successful events in the county. The event also serves as a prospecting, cultivation and stewardship tool and is the cornerstone of the Foundation’s annual fundraising efforts.Transformed the 2020 event from live to virtual format due to COVID-19. Surpassed all budget goals and broke previous net fundraising record with virtual event. Re-launched the live event in 2021 (one of the first to relaunch in the county) and once again broke fundraising gross and net records.Produced major events such as grand openings of new buildings and donor receptions.Wrote and produced annual direct mail campaigns.Strategized data overlays and database management, major gifts, and capital campaigns.Created the “Legacy Society” communications and collateral featuring stories profiling community leaders and donors, their portraits and plans for how they'd like to leave their legacy in the community. The collateral and campaign is still being used today.Launched Women’s Education & Leadership Institute (WELI) Forum in 2014 featuring carefully orchestrated, personal conversations business leaders. Branded the Forum as an exclusive opportunity to hear inside stories of lessons learned from women who are world-class business leaders in an intimate setting. Designed logo, collateral, and all communications.Managed the committee and fundraising efforts and achieved or surpassed fundraising goals since inception.

Launched Bottles, Boots & BBQ (BBB) – a “friend-raiser” to bring prospective donors onto The First Tee campus and solicit their support.Branded the organization to be “About kids” not “about golf” through video, print collateral, web, social media, print media, and event presentation.Produced the BBB for 12 years, managing all logistics, marketing and communications, auction and program, budget, and fundraising strategy. Manage committee of industry leaders and high net worth individuals to solicit sponsorships, auction packages, and invite guests with the capacity to be major donors.Grew the BBB from a free friend-raiser to a sustainable annual event raising $1.2m+ annually.

Dignity Health Dominican Hospital - January 2012 - December 2019Re-Branded a dated black-tie gala with a 35 year history and stagnant fundraising into Santa Cruz County’s most successful fundraising event. Redesigned every element of the event including format, theme, décor, logistics, and revenue streams including a new sponsorship model. Created new theme, collateral and event design every year.Produced and managed every details of event logistics from the first committee meeting to the event clean up.Doubled fundraising from $250K to $500K in 3 years.

Monterey County, California, United States

Trailblazed a successful capital campaign for a medical clinic expansion in a rural agricultural community in the midst of Mee Memorial’s CEO change, financial crisis, and layoffs.Communicated positive human interest stories of dozens of people who had great experiences with Mee Memorial along with profiles of the doctors and healthcare professionals. Created web content, printed collateral, and worked with local media to share the messaging.Built a campaign honoring a legendary ag leader whose wife was a longtime volunteer in the hospital guild because we knew a traditional capital campaign was not going to work.Identified prospective donors in the community who had been inspired, supported, or mentored by our honoree and solicited their support with letters, phone calls and personal meetings.Bridged the divide between Mee Memorial and the community by changing the narrative with community leaders, leveraging personal relationships to create a network of support, and writing a new dialogue about the importance of a local hospital and healthcare system in a rural community.Managed every aspect of the campaign, drafted every letter and piece of communication, launched an employee giving campaign, thanked donors, and provided weekly reports to the CEO and Board with progress and potential.Raised $750K in 7 months without the benefit of any past fundraising history (in the past 2 decades), donor database, fundraising committee, or even a feasibility study.

Rebranded Pathway Society – a 50-year-old organization which provides critical recovery services to the community but was suffering from a lack of communication and brand identity. Designed new logo, created new website with fresh copy and visuals, produced videos, wrote human interest stories, launched social media pages with the goal of humanizing people suffering from addiction. Successfully put a face and a story to an organization providing critical recovery services for Santa Clara County.Wrote copy for Greater Opportunities – new website content, email campaigns, newsletter stories, and donor outreach to share stories of care and compassion and critical need of the organization. Publicized and Managed PR for Hope Thrift’s grand opening of a new store in a new market. With just 2 weeks turnaround time we secured front page coverage from county newspaper, coverage in city paper, 6 PM & 11 PM TV news coverage, live radio broadcast, chamber coverage, and attendance from business leaders and mayor and council members, along with hundreds of customers lined up to enter the store throughout the day.

Bay Area, Ca

The classic show, Candid Camera, went back on the air for 10 episodes with TV Land in the summer of 2014. Honored to have been asked by Peter Funt to join the crew of this legendary show. As the Associate Producer responsible for the Bay Area office, I managed our team of producers, runners, and camera crew, while overseeing every aspect of production from coordinating talent to scouting locations to figuring out how to get chocolate covered herring made 3 states away by tomorrow morning. Never a dull moment and every day is different. When you least expect it...Smile!

Berkeley, Ca

Created new comprehensive volunteer fundraising program including recruitment, communications, fundraising templates and tools for volunteers throughout North America.Trained volunteers on best practices of fundraising events.Organized “Volunteer Councils” in major fundraising markets including NY, Chicago, Denver, Seattle, Vancouver, Washington DC, San Francisco, Silicon Valley, Los Angeles, and Charleston to launch “Community Celebration” fundraising events. Additionally, managed, produced, and/or supported all fundraising events and galas in North America, UK and Hong Kong.Raised nearly $1M from “Volunteer Council” events after first year.Championed cause marketing and corporate social responsibility outreach for fundraising sponsorships.Co-Lead strategy and development in support of reaching $9M in revenue as part of a leadership team of three Global Directors. Identified and develop funding sources for new initiatives to support the organization's growth to new markets.

Doubled annual fundraising revenue withing 2 years including $200K in new individual giving.Managed annual and direct mail campaigns, major gifts, special events. Implemented new database for donor segmentation, prospecting, cultivation, and stewardship.Created and produced golf tournament which raised over $800K in new revenue and an annual Poker Tournaments raising $250,000.Shifted internal culture of giving and achieve 93% participation in volunteer giving campaign.

Santa Clara County, California, United States

Managed all revenue development, staff of five, operations, volunteer and Board management as well as programs and public affairs. Increased revenue from $580,000 in 2001 to $898,000 in 2003.Recruited and engaged C-Suite volunteers for Board and events. Created and produced "Star Chefs" - an event featuring over a dozen high profile chefs including Michelin-starred Chef David Kinch and local legend Chef James Stump.

Conceptualized and produced, from inception to post-completion, first-time Gala & Wine Auction in Napa: Diamonds in the Rough which raised over $700K in new revenue.Built relationships with high profile celebrity committee members and performers including Marvin Shanken of Wine Spectator, Chef Charlie Trotter, Chef Thomas Keller, Robin Williams, Al Bronstein, Kenny G., and Francis Ford Coppola, among others.

Mba, Business

Bs, Human Resource Managment

Education record