Alleena Abdullah Email and Phone Number
👋 Hi there! I’m Alleena—a Business Consultant, Professional Learning Facilitator, and your go-to partner for actionable strategies that drive growth and performance. Through my businesses Yellow Tree and Merawan, I support corporations, MSMEs, and underserved communities. With Flowgroup Malaysia, I deliver cutting-edge business simulations to enhance team dynamics and productivity.🎯 My specialties include:• Strategic Brand Planning • Business-Driven Team Off-Sites• Team Motivation & Change Management Tools• Personal Brand Building for Leaders💡 Over the past decade, I’ve developed deep expertise in brand, marketing, and sales management, honed during my tenure at the world’s largest food and beverage manufacturer. My experience spans competitive retail (B2C), out-of-home (B2B), and various industries, including banking, pharmaceuticals, oil & gas, telco, luxury, and startups, working with renowned brands like Sime Darby, Shell, Intel, and AstraZeneca.🌎 Having lived across Asia, Oceania, and Europe, I bring a rich appreciation for diverse cultures and dynamic work environments. This fuels my passion for mentoring and empowering social enterprises and NGOs focused on indigenous communities, refugees, and women.🧠As an HRD Corp Accredited Trainer, Certified Virtual LearnCaster (VLC), and NLP & Time Line Therapy® Practitioner, I combine technical expertise with human behavior insights to create meaningful, results-driven experiences—both online and in person.📧 Let’s collaborate to transform your goals into actionable outcomes! Reach out to me at:info@yellowtree.com.my | alleena@merawan.co | alleena@flowgroup.my
Yellow Tree Global
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FounderYellow Tree Global May 2020 - PresentPetaling, Selangor, MalaysiaBrand & Marketing Training & Consultancy Serving Corporations, SMEs, Micro-Businesses & Underserved CommunitiesFood Sustainability & Cultural Heritage Projects -
PartnerMerawan Jan 2024 - PresentWp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaALLEVIATING LEADERSHIP POVERTY We believe in a world where leaders are equipped to nurture their teams and grow their organisations. -
Associate PartnerFlowgroup Malaysia Jun 2023 - PresentMalaysiaAs an Associate Partner with Flowgroup Malaysia, I complement the team to provide project-based support through my experience in Consulting, Coaching and Branding. I will also be involved in the design and implementation of organizational team initiatives to enhance people collaboration, communication and team effectiveness.Flow Group is a global consultancy firm that prepares people, teams and organizations for growth and performance in Organizational Development, Culture, Leadership, Innovation and Change Management. Connect with us to see how you can develop your teams into a state of Flow! -
President Malaysian ChapterEssec Alumni Jan 2024 - PresentMalaysiaOur aim is to provide a platform where ESSEC alumni can not only expand their professional networks but also find support in settling into Malaysia and thrive in their endeavors. -
AssociateAcacia Blue Sdn Bhd Oct 2023 - Aug 2024Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaAcacia Blue specialises in purpose-driven strategic communications and brand consultancy, bridging the gap between environmental and social impact and business profitability. -
Brand And Marketing LeadUlam School Aug 2020 - May 2024MalaysiaThe Ulam School project aims at creating public awareness on the benefits of eating wild greens while leveraging on connectivity and digital technologies in order to engage younger generations.
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Co-Founder, Brand & Marketing ChieftanPathway Nov 2020 - Apr 2023MalaysiaBusiness Advisory Specialising in Digitalisation, People Development & Internationalisation
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Brand ConsultantLocal & International Companies Sep 2019 - Jul 2020Kuala Lumpur, MalaysiaBrand portfolio upon request
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Director Of Operations & Sous ChefOrganic Farm A Little Farm On The Hill Feb 2017 - Apr 2020Pahang, MalaysiaKey roles: Management and operations of total food and beverage, purchasing & F&B suppliers, housekeeping, business strategy and organic farm delivery.7-acre farm / 60 pax capacity restaurant • Total kitchen management with owner and Executive Chef- Implementation of hospitality operational processes• Human resource: change management for local and foreign workers, performance management and overall administration• Menu development: SOPs, training and production• Business F&B strategy & development with owners: collaboration and development of potential hospitality activities• Farm customer management: relationship with customers, delivery and ordering of farm produce
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Senior Brand ManagerNestlé Mar 2008 - Sep 2016Kuala Lumpur, MalaysiaSenior Brand Manager 2015-2017 (Total hot cereal, MILKS BUSINESS UNIT)Brand Manager: Retail Brand(Total hot cereal, MILKS BUSINESS UNIT) Nestum, Coffeemate 2012- Sept 2015Sales Executive & Brand Manager: Nestlé Professional (out-of-home business)Food (Maggi, Buittoni) and Beverage (Milo, Nescafe, Sjora, Perrier, Coffeemate) portfolio 2008- 2011Nestlé Management Trainee 2008Key extracurricular activities: Nestlé ROCKS CSV & CSR Volunteer Program 2008-2017Nestlé Recreational Club (2012)Nestlé Everyday Coaching business unit representativeDigital Marketing development business unit representative Transform to Win: team lead for total company key process improvement -
Account ExecutiveTechnip Jan 2007 - Jan 2008Paris Area, FranceKey Accounts Executive: Oil and Gas UpstreamManaging oil & gas accounts: Shell, BP, Exxon-Mobil, Conoco-Phillips, Chevron -
TraineeCredit Agricole Indosuez (France) (Fund Placement Group) Jun 2006 - May 2007Geneva Area, SwitzerlandESSEC Business School Internship in Financial ManagementFOREX, Stocks and Bonds, Risk Management, High net worth Portfolio Management, Line of Credit, Real Estate and Trustees
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TraineeLe Bristol Paris Jun 2004 - Dec 2004Paris Area, FranceVatel Hotel School Internship in credit control
Alleena Abdullah Education Details
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Hospitality Administration/Management -
Hospitality Administration/Management -
Accounting And Finance
Frequently Asked Questions about Alleena Abdullah
What company does Alleena Abdullah work for?
Alleena Abdullah works for Yellow Tree Global
What is Alleena Abdullah's role at the current company?
Alleena Abdullah's current role is Business Consultant & Professional Learning Facilitator | Social Entrepreneur & Speaker | Certified Coach & Mentor.
What schools did Alleena Abdullah attend?
Alleena Abdullah attended Essec Business School, Vatel France, The American University Of Paris.
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Alleena Abdullah
Petaling Jaya
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