As the sole marketing copywriter I craft engaging on-brand copy in Skip Hop's playful yet authoritative voice. I collaborate with both NYC and Atlanta-based teams in marketing/graphic design/product design/merchandising and sales on the following projects: * All digital assets, including site refresh, product copy, emails, paid & organic social posts (Instagram, Facebook, Google display ads, Pinterest). * Trade eblasts that go out to key retail accounts * Print assets including Skip Hop spreads in Carter's/OshKosh "catazines."* Product and seasonal campaign video copy* Create iconic names for new product as well as sub-brands carried by exclusive retailers - for example: Skidaddle by Skip Hop for Walmart* Sales team materials including concept boards for new product launches, A+ (enhanced) copy and display for key accounts including Amazon, BBbaby, Target, and more. * Write copy for store signage and other in-store assets for key accounts* Write all packaging copy and hangtags.

As a freelance writer and digital content creator my past and current clients include: InStyle magazine, People magazine's e-commerce site shop.people.com, Bloomingdales.com and Skip Hop.

Write engaging, on-brand product descriptions for Bloomingdales.com across a variety of categories including women's RTW, Menswear, kids and home furnishings. Samples of my work for Bloomingdale's available upon request.

Sole copywriter for the launch of People Magazine's e-commerce shopping site: shop.people.com. Wrote on-brand product descriptions, banners and home page content in the distinctive People editorial voice for 400-plus products each season in categories ranging from lifestyle and entertaining to accessories and beauty. Also responsible for collateral materials, including triweekly emails that reach an audience of 1.7 million and insert copy for the magazine's curated V.I.P. Gift Boxes. For samples of my work for shop.people.com please visit my online portfolio: https://allegraholch.com/

Interim Senior Editor (June '13-Aug '13) for InStyle's "What's Now" FOB section which covers a mix of newsworthy topics and trends in fashion, beauty, pop culture, tech, food and more. Top-edited beauty, fashion and home pages (Dec. '13-Feb. '14). Write and edit beauty and fashion stories for the magazine's bi-annual Your Look supplement (May '14-June'14). For samples of my work please visit my online portfolio: www.allegraholch.com

Produced, wrote and edited Style News and Fitness News features. Top edited front-of-book fashion pages. Contributed ideas for all fashion sections.For samples of my work at Life & Style, please visit my online portfolio: www.allegraholch.com

Wrote and edited women’s and kid's fashion copy for J. Crew’s catalogue (aka The Style Guide) and e-commerce site. Wrote creative marketing copy for collateral material including mailers, collection hangtags and letters. Created iconic names for new designs and collections.Samples of my work for J. Crew are available upon request

Produced, wrote and edited front-of-book “Star Shots” section, fashion pages and weekly features such as Knifestyles. Oversaw cover packages and events coverage, including awards shows. Contributed ideas for features in all sections of the magazine. Samples of my work for Star magazine are available upon request

Wrote and edited lingerie and ready-to-wear copy for the Victoria's Secret catalogue and website. Developed ideas for seasonal concept projects with art and copy teams. Created names for new products and sub-brands. Supervised junior copywriters and freelancers. Samples of my work for Victoria's Secret are available upon request

Assigned and edited fashion features for daily paper, special sections, and regional editions. Wrote and edited headlines and copy. Edited show reviews during New York and European fashion weeks. Supervised in-house and bureau style editors. For samples of my writing and styling work for WWD please contact me directly.