Allegra D. Email & Phone Number

San Francisco, CA, US

San Francisco, California, United States

San Francisco, California, United States

• Established content design guidelines and practices as a founding IC
• Served as content lead for launches and initiatives across the Core product org
• Co-designed with product designers to develop the user experience for new features
• Partnered with research on user testing plans, designs, and synthesis
• Collaborated with product and engineering managers on product requirements

• Designed, wrote, edited, tested and improved product content for new and existing features
• Developed and tested multiple solutions to user problems
• Worked closely with research to identify user personas, needs and preferences
• Collaborated with product design to shape end-to-end flows and advocate for the best UX
• Partnered with policy and legal to ensure copy was both clear and in compliance

Austin, Texas

• Wrote UX content for experiences throughout the My H-E-B app and heb.com, including an in-app sweepstakes advertised in the Super Bowl and 'Best Available' product concept for limited assortment products
• Partnered with engineering on app store release notes and help center documentation
• Designed the IA and crafted all UX and long-form copy for the digital.heb.com launch
• Established content standards for the Digital style guide

Los Gatos, CA

• Created and implemented the Netflix CS Style Guide for use across the CS department
• Acted as content editor and strategist, spearheading content overhauls and ensuring alignment to broader content goals
• Partnered with the Localization team to establish Global English guidelines in CS content
• Worked with Engineering teams to build an editorial process and the necessary content management system components

Palo Alto, CA

• Served as ghostwriter for VP-level talent-related articles and public-facing marketing content
• Told the Medallia story to perspective candidates through social channels, videos, events and employee-focused blog posts
• Ran the @MedalliaCareers Twitter account and doubled its followers over six months
• Analyzed candidate data, reviews and survey responses to assess gaps, identify action items and communicate progress to organization at large

• Sourced, assigned, edited and crafted varied electronic music-related posts with daily deadlines for publication
• Creatively structured editorials and event coverage for increased readership
• Monitored social media sites for breaking stories and trending topics
• Utilized WordPress to format and post written and multimedia content for team of 15 writers
• Acted as the site's Chicago correspondent until December 2013

Madison, Wisconsin Area

• Performed customer service both in product selection and with product knowledge
• Managed sales associates at Madison's premier women's clothing boutique
• Maintained sales floor to provide ideal shopping experience

• Wrote album and show reviews on electronic artists for online publication

• Found and selected show reviews, event coverage and features to assign to team of 40 writers
• Communicated with PR agencies to set up interviews and obtain press passes
• Conducted interviews with artists to preview and promote upcoming concerts
• Covered festivals with appeal to campus audience such as Ultra, Lollapalooza and Electric Forest
• Maintained the arts Twitter account and blog
• Edited arts content for style, cohesiveness, accuracy, and grammatical mistakes

• Coordinated writing schedule for writers, Editorial Board members, and guest columnists
• Edited opinion content for style, cohesiveness, accuracy, and grammatical mistakes
• Communicated with writers to improve columns, emphasize deadlines, and respond to concerns
• Formatted opinion content for both online and print publication using Movable Type and InDesign

Madison, WI

• Fact checked and wrote stories on food, style, travel and lifestyle for publication
• Generated weekly style-related online content
• Created an online feature showcasing local Etsy sellers through both written and multimedia storytelling
• Completed office tasks such as filing, copying, and assembling contracts

New York, NY

• Assisted with photo shoot planning and execution
• Processed and merchandized incoming and outgoing clothing
• Performed secretarial work for editors