Allegra Thomas Email & Phone Number

New York, New York, United States

-Developed and executed a comprehensive marketing strategy for the property, encompassing social media initiatives, public relations goals, digital media campaigns, and strategic in-house partnerships, leading to a 9.5% increase in website visits, 6.6% increase in ADR, and 2.5% increase in direct booking revenue-Acted as key liaison between the EDITION hotel team and chef-partner team, aligning F&B strategy with property goals and ensuring brand consistency in promotions and content, resulting in 11.1% increase in follower growth YOY and 4.76% engagement rate on Instagram -Served as brand identity guardian, ensuring communications across multiple platforms, including social media, sales collateral, and third-party sites, resulting in EDITION property portfolio growth by 18.75% in 2023-Recognized as a Top 20% performer at Marriott for the 2022-2023 and 2023-2024 year, reflecting outstanding contributions in marketing strategy and digital media management, elected by the executive team-Selected as Marketing and PR trainer for The Riviera Maya EDITION at Kanai opening, the first EDITION property in Mexico, to implement best practices and share EDITION brand ideals on a global level

New York, New York, United States

-Directed all property photography, including website and press imagery, event photography, and social media shoots, from conceptualization to execution and distribution, contributing to an 81% increase in hotel website visits, 44% increase in room nights, 49% increase in organic bookings, and 5% increase in conversion rate from 2021 to 2022 and enhanced brand visual appeal-Collaborated closely with Revenue Management and the Director of Sales and Marketing to manage MDS campaigns, optimizing media investments, OTA strategies, and paid media efforts, which boosted revenue by 128% between 2021 and 2022-Facilitated communication between the EDITION hotel and chef-partner teams, ensuring alignment of F&B strategy with property goals, brand consistency in promotional content, and relaunching F&B social media channels-Led the development of key assets and reports for the Sales team and General Manager, delivering critical data and insights to ownership and asset management, aiding in strategic decision-making and demonstrating an 80% increase in booking across all channels from 2021 to 2022-Selected as Q3 2022 Manager of the Quarter

New York City Metropolitan Area

-Lead comprehensive content, copywriting, and marketing strategies for the e-commerce channel, resulting in 242% increase in online sales since March 2020-Curated a mix of 60+ beauty and wellness brands to promote a diverse assortment of best-selling products-Effectively managed the development of new in-house products, collaborating closely with production and marketing teams, leading to successful market launches and enhanced product range-Collaborated with various team members to implement best practices on site and promote current trends, which has increased conversion rates by 1,210% in 2020-Directed comprehensive customer service initiatives via email and telephone, significantly enhancing customer satisfaction and fostering repeat business

Greater New York City Area

-Worked directly with the CEO and COO as Project Manager, overseeing the successful opening and renovation of Soho Flagship (2019), Lower East Side Face and Body Studio (2019), and Montauk Summer House Pop-Up (2019)-Oversaw the end-to-end development of new products, including marketing, research, logistics, copywriting, and design-Efficiently managed and regularly updated budgets for property openings and renovations, ensuring financial accountability and cost-effectiveness in all projects-Tracked and documented potential investor conversations and ensured founders were consistently updated to facilitate timely and effective decision-making

Greater New York City Area

Chillhouse is an everyday getaway in New York's Lower East Side, with a unique mix of cafe, retail, and spa offerings that share the common mission of promoting self care in your daily routine. I joined the company as their first intern and quickly specified my role to assisting with brand activations, private events, and partnerships. My responsibilities included managing inbound event inquiries, event set-up and breakdown, and acting as a liaison between our team and brands we collaborated with including Miu Miu, Coveteur, Nike, and Bumble and Bumble.

Greater New York City Area

At the end of summer, my role at onefinestay transitioned from a member services intern to a service team executive. While still working directly with the member service manager and logistics team, my day to day tasks are often specialized in concierge work: ensuring that any amenity a guest may request is taken care of from beginning to end. I also conduct viewings and meet and greets with guests throughout New York City, assist with property management, vet new homes to be added to the portfolio, and initiate bookings with new and repeat guests.

New York

onefinestay is an innovator in private vacation home rentals. It is the one company that handpicks each home in their portfolio to ensure that their guests are not only cared for with unprecedented service, but are accommodated in the finest homes. As a member services intern, I maintained relationships between guests and homeowners through both email and phone communications. I became acquainted with the everyday operations of the company, working directly with the logistics and coordination teams as well as the guest services manager.

Newport Beach, California

The Island Hotel is one of The Irvine Company’s luxury resort properties, located in the heart of Orange County: beautiful Newport Beach. As an employee of the summer season, I worked at the most profitable outlet of the hotel, the pool, to optimize guest experience by providing resort amenities and requirements. My specific responsibilities as a pool attendant and server included stocking inventory, assisting guests with chaise lounges, towels and umbrellas, running food from the kitchen to guests, and taking guest orders, making recommendations on food and drink when appropriate.

Huntington Beach, California

AoSA Coffee and Tea is an independent coffee shop born from an attention to quality, community, and sustainability. As one of the original employees of the shop, I had the opportunity to be a part of every aspect of AoSA’s progression into a central part of the Huntington Harbor community. Throughout my time at AoSA Coffee and Tea, I curated new menu items, utilized my knowledge of coffee drink combinations to prepare highly-specific coffee drinks, and scheduled local events within the space such as open mic nights and church fundraisers.

Hotel And Tourism Management, Senior

Education record

Activities and Societies: Academy of the Performing Arts (APA), 4 years in advanced costuming, Model United Nations