- Formulated marketing & sales strategy and keep developing commercial calendar by integrating commercial campaigns, branding campaign and product launch. - Strategically planning all the marketing budget, including celebrity endorsement, TVC, influencer marketing, SEM & display, official social media accounts, etc to scheme efficient and effective marketing mix in Asia Pacific area.- Formed APAC stronghold marketing organization for regional head office and local offices, administrating functional units like influencer marketing / digital marketing / campaign organization / social and CRM. - Directly leading 30 members in stronghold marketing team while indirectly leading 8 members in local offices to enhance DW’s brand equity when driving ambitious growth, including travel retail.

- Extended the scope of influencer marketing development to APAC. - Led a team of 45+ people of various nationalities and culture background.

- In charge of influencer marketing project on main SNS channels in Greater China Area like Weibo/Wechat/Xiaohongshu/Bilibili/Facebook/Instagram/YouTube, etc. to drive traffic and revenue directly to DW official websites, featured by seasonal commercial campaign themes.- Managed a group of 10+ members to develop the scope of KOL collaboration, securing DW’s leading position in influencer marketing in Greater China Area.- Initiated affiliate collaboration model with KOLs, driving revenue increase significantly.

- Intermediated relationships with government agencies, established and kept reliable cooperation with vendors and other business partners, handled customer exploration and maintenance. - In charge of department targets setting and tasks allocation, supervised staff performances. - Extended services coverage to almost all sea ports and land ports of Shenzhen. - Increased company’s annual sales volume from 40 million to 65 million RMB.