Author - Playing To Win - The Sport Of Selling And How You Can Win The Game
Current
Sartoris Literary Group
Playing To Win: The Sport of Selling and How You Can Win the Game explains the art of salesmanship by using sports analogies that make proven techniques and principles easier to grasp, remember, and put into practice. Cleverly written and designed with helpful illustrations, the book is an entertaining resource for men and women new to selling as well as pros wanting to polish their skills. Author Allen Guy, a seasoned salesman and sales manager, defines the four basic personality types as positions on a football team to help the salesperson understand the customer, whether an individual or a group. Playing to Win describes how the players interact with each other to reach a purchasing goal. Equally important is the author’s explanation of how the salesperson must interact with each player based on his or her own personality type.Guy said, “Using sports examples makes it easy to communicate and give people concepts that are easy to recall when needed. The top mistakes made by salespeople are self-stagnation, lack of discipline and follow through. When salespeople become too complacent, they stop developing the skills needed to stay on top. Selling is a process that is repeated over and over yet the play-by-play is different from one call to the next. It’s easy to fall into a routine and fail to prepare properly for the next call. People often drop the ball due to inadequate follow through or get too anxious to hand the ball off , missing the opportunity to close the sale.”Parallels are also drawn between sporting events and business situations and how to handle them. With the help of examples and case studies, readers gain a solid foundation of effective sales techniques that are relevant for any industry. Playing to Win is designed specifically for iPads, color Kindles, and color Nooks, with bold splashes of color throughout to enhance the text. It’s also available in paperback. ISBN-13:978-0-9858852-9-8Publication Date: April 1, 2013