Currently the head of one of the Dealers under the Sobida Motors Corp. Branch network tasked in ensuring the healthy and profitable operations across all aspects of the business unit (front & back-end).

- Tasked with management of entire Product Specialist Group and ensure profitable sales performance of the following business channels * Conveyor Components * Condition Based Monitoring * Oil Filtration * Lubrication Systems * Gearbox and Geared Motors * Mining Safety Solutions * Fuel & Lubricant Storage Solutions - Handling the Marketing Group and overall in charge of all external communications of Le Price in the following areas: * Events * Promotions * Advertising * Brand Imaging * Corporate Imaging- Developed essential tools for planning, opportunity generation and sales support through:1. Industry Process Solutions Map- Collective diagrams of basic industry lay-outs with mapped processes and equipment - Fusion with potential Solutions offered by LPI business channels- End result is a map of potential solutions LPI can offer segregated by process and broken down per equipment2. Industry Solutions Survey Grid- Classified listing of clients with installed solutions by LPI per equipment- Mapped out solutions installed by competitors - End result is a matrix/guide for sales to identify clients with existing solutions installed and pin-pointing clients without installations for possible replication 3. Client CAPEX Data Monitor- Survey of all Client CAPEX planning and approval schedules- Collective of CAPEX influencers & decision makers- Synthesizing all data in a calendar for cross-referencing of nearing CAPEX projects for possible opportunities and accurate forecasting of salesHandling participation in corporate image building and brand awareness initiatives through actve participation in events, symposiums and association tie-ups. Tasked with development and activation of social media campaigns and BTL advertising channelst * Featured relevant industry news Personally managed Conveyor Business channel

- Charged with oversight of all pertinent business operations across various segments: * Administration * Logistics * Production * Creatives * Sales and Marketing- Handling 17 people (3 Supervisors, 14 Rank & File employees)- Created an automated payroll system for efficient processing of employee compensation- Concurrent role as IT/Network Administrator for the company- Overseeing web marketing project for the company * Development of Webpage * Monitoring of online ads * Handling of all online inquiries

Handled planning and marketing operations for the 2 exclusive brands the company is currently carrying- Managed and supervised construction of the Sennheiser concept store- Restructured 2011 2nd half marketing plan of Sennheiser and increased over-all 2011 Gross Sales by 36% from 2010.- Increased provincial dealer sales by 5% for the Q4 of 2011 through special Key Dealer Management Program (provincial only)- Able to introduce price sensitivity index for Sennheiser models for guidance in retail sales and account management of Sales officers- Successfully proposed for establishment of a Sennheiser concept store in Manila (V-Mall Greehills)- Introduced retail sales planning for development of localized in-store promotions - Negotiated for disposal of all Olympus DSLR through vendor buyback program and select channel distribution- Executed tie-up of Olympus DSLR with non-traditional channels such as net-based sites focusing on tech, lifestyle, travel, etc.- Conducted Photography 101 seminars in relation to Olympus PEN series mirror less cameras for better sales handling

Product Manager for Asus Notebooks. - Managed the entire distribution portfolio of ASUS laptops (notebooks & netbooks) and constantly monitored industry developments for proposal of new model matrices- Planning model matrix in accordance with historical sales, technology trends and current market demand with careful coordination with ASUS Philippines- Forecasted Axis line-up of Asus SKUs, order quantities, distribution price setting for maximum profit- Successfully brought in niche models such as:o MK90H - Disney licensed netbook targeted at children aged 7-10; tied this up with major toy chains in the country for targeted channel distributiono G73JH - ASUS high end gaming model o Asus Lamborghini SKU - Official tie-up with Lamborghini Automobili, Italyo G53JH 3D - First Asus 3D gaming notebooko NX90 - High end 19” notebook with Bang and Olufsen Audio- Successfully negotiated for distributor exclusive models in 2009 (K40IN, UL80, K42JR, K42JK) and gained market share among existing channel base by 50 dealers in a span of 3 months- Conceptualized and executed Dealer Exclusive SKU plan in 2010 to 2011 to maintain healthy business relations with various channels in light of a ruling by ASUS that all models can be brought in by all distributors- Created and successfully launched the Axis Silver Partner Program for 2nd tier dealers showcasing potential ASUS growth as supplement to ASUS Golden Partner program (vendor initiated) - Implemented a Channel Expansion Plan (provincial) in order to widen dealer reach and as preparation for Q3 and Q4 SKU projection which generated an additional- Developed Telecoms channel base through a Telco exclusive netbook with very competitive price in preparation for a key SKU in Q3- Achieved 700M total sales revenue for Q1 and Q2 of 2010 for Asus brand alone- Consistently achieved monthly targets with a record high of 115M for 2 consecutive months in 2009

Handled new model matrices, studying automotive market trends for possible new model introductions in the Philippines and proposing projects - Marketing Project Leader for the Jazz, Accord and Civic- Successfully completed overall Sales Planning discussions with the entire Marketing Division for the launch of the 2005 model City.- Took part in the 2005 Honda City pre production model evaluation prior to its launch. - Spearheaded comparison of the new model City with the Toyota Vios for selling strategy formulation & product training approach development.- Completed market & buyer feedback studies on the Honda Civic for preparation of the new model launch in 2006- Evaluated new model features of the next generation Civic for development of the product concept- Initiated the introduction of the Civic Limited Edition model in 2007 - Executed studies exploring the possible introduction of large SUV & Van models from the United States- Part of core group who successfully developed marketing plan for the Honda Pilot- Spearheaded development and marketing of 2006 City Premier Limited Edition model - Project leader for new audio unit development for the Honda Model line-up from 2005 to 2007o City (all variants)o CR-V (all variants)o Jazz (all variants)- Appeared in various automotive TV and Radio programs as spokesperson for Honda; conducted product press presentations and handled various media interviews- Responsible for introduction of Mugen Accessories business in the Philippines and granting distributorship license to Honda Cars Philippineso Headed Mugen Display Car Programo Opened new business venture to the entire Honda Dealer Networko Headed development of the Mugen CR-V Roadstar- Assigned to lead logistics team for eventso Product Trainings o Test Drive Eventso Launch Events• Concurrent role as Safety Driving Instructor tapped to do on-board lecturing during test drive events

Responsible for all operations of the Sales Training Section including roll-out of all globally mandated training programs, Training Needs Analysis, Internal & External Customer Training Programs.- Developed creative and practical training programs to address immediate and special training needs of the sales force- Designed and conducted product trainings to office–based employees - Facilitated actual simulations & role-playing activities on automotive sales scenarios for effective customer handling- Conducted mystery shopping activities to competitors for development & execution of competitor spotlight training to our sales force- Developed & facilitated Test Drive activities for the Honda City, Jazz, Civic, Accord & CR-V to Dealer Sales & Customer Relations Associates - Conducted Sales Executive & Sales Supervisor Knowledge Assessment Program (SESSKAP) to all Honda Dealer Sales Force for enhanced retention of product knowledge & sales skills through monthly check-up exams- Created the Lingual Exam Program as a supplement to the SESSKAP monthly exams for a more in-depth assessment of Product Knowledge- Selected as the official technical resource person/ host of the TV reality show titled “The Amazing City” to increase product awareness of the Honda City- Provided training-related assistance to our Public Relations section on press presentations of new models launched- Conducted presentations on new models during Press Releases, Product Launches, General Manager’s Meetings- Chosen to be the host & master of ceremonies of Annual Dealer Sales & Service Convention for 2003 & 2004- Accredited Honda Motor Authorized Instructor for various training competencies- Certified Trainer for Training Methodologies & Techniques- Represented Honda Cars Philippines to Product Familiarization Seminars for Instructors in Bangkok, Thailand - Underwent certification training for Qualified Honda Cars Maintenance Technicians