Kick start your 2023 marketing now. I am a pragmatic, KPI driven automotive marketing consultant who fully understands campaign management, processes, customer journey/experience, online reputation, stockfeeds and so much more for sales & aftersales. Vastly experienced I am now accpeting project work for the new year. Call me to discuss on 07808 363436.

I led a marketing team of 9 marketeers (including 4 digital specialists), 3 CRM/Database executives, a contact centre team of 17 and a customer experience manager.The key focus was to work within budget for the business to deliver footfall and enquiries into the business through, principally, the website and our database. The key differentiator was to provide an outstanding customer experience - which is measurable through Google business reviews and Online Reputation. Winning the UK award in both 2021 and 2022 was testimony to the focus and hard work put in.

A fabulous 14 months as Media Manager for the premier Conservatory Blinds & Window Shutter manufacturer and retailer in the UK. My principal role was to generate quality leads and enquiries across digital, social, email, press, radio, tv & affiliates.I particularly enjoyed learning new skills (esp. direct response & attribution) in a new environment. A first-class business.

As an accomplished all-round marketer with a pragmatic, no-nonsense, hands-on approach I enjoyed setting up and establishing ASM. I completed project & interim work for BDM (Marketing Manager - 10 months), Brandmaster, Car & Driving Video, Charles Clark Toyota, Eco-Brand, Lexus Wolverhampton, Purley Dental Care, Renault Retail Group (Group Marketing Manager - 6 months) and The Auto Network.I delivered successful presentations at Car Dealer Magazine's 'Lead Generation' Event, Sophus 3's 'eDataXchange' Forum and Auto Retail Network's 'Web Workshop'. Additionally I have judged at ‘The Green Apple Car Dealership Awards’.

23 years spent at Inchcape in a variety of roles culminating in Director of Customer Marketing.Responsibilities Included:• Develop Marketing Strategy and Plan to drive footfall, and sales, to 113 retail centres• Understand current and potential customers. Make customer focused decisions.• Manage Customer Journey, Agencies and Budgets• Manage a team of ten direct reports inc. seven divisional marketing managers• Instil a customer led ethos throughout the businessAchievements:• Development of customer led Marketing Strategy • Development of UK web strategy [covering 20 new build brand and sector websites] focused on achieving page 1 Google ranking through natural search. This resulted in 75% of enquiries through this media. Thereby significantly reducing spend and, improving effectiveness and ROI.• Development of weekly and monthly Marketing KPI reporting suitesGeneral Manager of Marketing Services (1996 - 2009)Tasked to manage the Group’s central marketing to ensure consistency and delivery of best practices across the Retail (B2C) business and the Contract Hire & Vehicle Leasing (B2B) operation.Responsibilities Included:• Ensure a consistent approach with marketing issues and communications across the business• Manage in-house Marketing team and third-party Agencies & Suppliers• Budget control & management• Take the business from a reliance on traditional media to a digital focusAchievements:• Development of call tracking to measure effectiveness of media and supporting processes• Organisation and co-ordination of 100+ Group conferences, dealership launches and incentive events (UK and overseas)• Management of business acquisition, integration and re-branding programmes • Development of Customer Insight programme inc. defining ‘ultimate customer journey’• Manage Group databases and oversee CRM programme inc. Central Customer Comms DeptMarketing Manager (1988 - 96)

Key learning: Working within a highly professional sales team was of significant value.

Key learning: Developing relationship skills. The ability to produce solutions across a broad spectrum of businesses (B2C & B2B) was also invaluable.My first foray into the automotive world with Richard Harper and the team at Wadham Stringer.

Key learning: Is there anything more exciting than progressing and developing in your first 'proper job'? Highlights included the organising of the 1st Annual B&Q Suppliers Conference and taking responsibility for handling the VAT rate change to 15% (this was a big job in the pre-computerised age!!)