Allen Adamson Email & Phone Number

New York, Ny, Us

New York, New York, Us

Help clients identify the highest order growth strategies and then brilliantly activate them in market with a disruptive, decisive and multi-disciplinary approach

New York, Ny, Us

Translating Brand Strategy into Brilliant – Successful – Marketplace ExecutionConsumers don’t see the brand strategy, the situation analysis, the Power Points, the copious research findings. They do see – and experience – the outcome; the execution of the strategy, from product design to packaging, advertising to promotions, customer service to social media. In this workshop-based course, students will immerse themselves in what it takes to bring a brand strategy to life, all the practical and pragmatic aspects of marketplace execution. Utilizing a wide range of actual brand strategies, from companies large and small, students will learn how to assess which points of touch with the consumer are most advantageous relative to meeting a given objective, how to determine the best use of a budget, be it generous or less so, and how to work most effectively with communications agencies in areas of both traditional and emerging media. They will gain a thorough understanding of both established and emerging branding channels and disciplines, how to optimize them for return on investment with specific target audiences, and acquire the skills required to coordinate all of these tools and resources into a cohesive customer experience with the brand. In a “Times Square” marketplace, where consumers are bombarded by messages, knowing what is required to break through in a clear, concise and memorable way is critical to branding success. This course is not about theory, but the actual management and practical application of powerful branding execution techniques. It will teach students how to unlock a brand strategy in real time to its fullest potential – helping them translate exactly what consumers should see and experience to the their

Oversee Landor, North America brand management and brand development for a broad spectrum of corporate and consumer brands in industries ranging from technology to health care to fashion.Clients: Accenture, American Express,Citi, Dell, Delta, Department of Homeland Security.Diageo, Fedex,General Mills,Goldman Sachs,IBM, JP Morgan Chase,Johnson & Johnson, Kraft, Kodak, Lenovo,MetLife, New York Life,Panasonic, Pepsi, P&G, Pfizer,Sony, Verizon, , USTA.Non-profits: 9/11 Memorial and Museum, Children's Oncology Group, Council on Foreign Relations and Iraq and Afghanistan Veterans of America (IAVA),Central Park Conservancy,

Us

Brand management and development for Nikon, Cadbury and Schweppes.

P&G, Kraft , Mars

Blackfriars, London, Gb

Consumer brands: Caress, Dove, All and Snuggle

New York, Ny, Us

Responsible for brands Maxwell House and Country Time.

Master Of Business Administration (M.B.A.), Finance, General

Bachelor Of Science (B.S.), Communications