Allena Nimetz Email & Phone Number

Tpn Retail

Clorox brands, Bel Cheese brands, Campari, Danone, Parm Reggiano, Nonnis Bakery, Medline, Quidel Ortho, Brightpet • Establish and maintain client relationships with client leadership• Develop Scope of Work alongside client and internal teams, and craft appropriate staffing plans within the budget• Cultivate a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing… Show more Clorox brands, Bel Cheese brands, Campari, Danone, Parm Reggiano, Nonnis Bakery, Medline, Quidel Ortho, Brightpet • Establish and maintain client relationships with client leadership• Develop Scope of Work alongside client and internal teams, and craft appropriate staffing plans within the budget• Cultivate a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.• Secure vital partnerships with industry influencers through effective negotiation techniques, strengthening TPN and client positions in the marketplace.• Represent TPN in Inter-Agency Teams (IAT) for clients with multiple agency partners• Lead cross-functional teams to develop and launch new brands, campaigns, and new product lines• Act as primary media lead in all New Business opportunities• Implement cost-saving measures by conducting thorough analysis and identifying areas of inefficiency within the organization. Introduce process improvements to reduce operational costs while maintaining high-quality standards across all departments.• Enhance employee engagement and satisfaction through the implementation of comprehensive training programs and performance management systems• Champion change management initiatives within the organization to ensure successful new client onboarding and smooth transitions during a period of significant growth and restructuring Show less

Phd Media

Diageo, Red Bull• Evaluated marketing effectiveness through reporting and predictive modeling to strengthen the client's ROI• Established performance metrics and monitored progress to drive continuous improvement across all departments.• Collaborated with multi-channel teams to define solutions at the intersection of technology, media, and culture.• Enhanced customer satisfaction with targeted marketing campaigns tailored to specific demographics and segmentation.

Honda Tier 2 DAA client groups• Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.• Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.• Optimized staff performance by designing comprehensive training programs tailored to individual needs.• Spearheaded successful product launches that resulted in increased brand visibility and customer… Show more Honda Tier 2 DAA client groups• Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.• Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.• Optimized staff performance by designing comprehensive training programs tailored to individual needs.• Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.• Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management. Show less

USAA• Accountable for digital campaign strategy, execution, optimization, and stewardship – including overall program performance and customer satisfaction.• Created new revenue streams through streamlined team process, overall agency efficiency and effectiveness.• Generated new business through client sales as well as incorporation of additional digital products into agency roster.• Managed team of professionals across sales, operations management, product managers and creative… Show more USAA• Accountable for digital campaign strategy, execution, optimization, and stewardship – including overall program performance and customer satisfaction.• Created new revenue streams through streamlined team process, overall agency efficiency and effectiveness.• Generated new business through client sales as well as incorporation of additional digital products into agency roster.• Managed team of professionals across sales, operations management, product managers and creative development. Show less

Colorado Springs, Colorado Area

Associate Media Director: Xcel Energy, Centura Health, Royal Gorge Bridge and Park, Cheyenne Mountain Zoo, The Broadmoor, Ent Credit Union, 5 Star Bank• Determined target audience; established campaign objectives, strategies, tactics, and KPIs.• Directed the development of marketing and communication strategies, partnerships, and sponsorships with an emphasis on increasing brand awareness and/or lead generation, following determined success metrics.• Maintained long-term and… Show more Associate Media Director: Xcel Energy, Centura Health, Royal Gorge Bridge and Park, Cheyenne Mountain Zoo, The Broadmoor, Ent Credit Union, 5 Star Bank• Determined target audience; established campaign objectives, strategies, tactics, and KPIs.• Directed the development of marketing and communication strategies, partnerships, and sponsorships with an emphasis on increasing brand awareness and/or lead generation, following determined success metrics.• Maintained long-term and profitable relationships with clients, vendors, and partners.• Lead day-to-day account activities, collaborating with all departments to translate objectives and strategies into tactical solutions.• Cultivated skill and knowledge bases of Media Planners, Assistants Media Planners, and Team Coordinators. Show less

Tier 1 Hyundai and Kia• Managed media team and provided feedback.• Executed and supervised client marketing and communication plans.• Balanced multiple accounts with overlapping deadlines.• Maintained profitability of department.

Mazda (Tier 1 and 3), Price Pfister, Kwikset, PacSun, d.e.m.o, PacifiCare Health and Medicare Part D • Worked alongside clients and agency team to ascertain client objectives and strategies within budget parameters.• Oversaw and guided research and development of media plans.• Identified target audience, ideal media mix and frequency of message exposure.

Safeway• Planned and bought client media plans.• Stewarded and optimized media mix based on real time results.• Analyzed and interpreted segmentation and usage data.• Produced and distributed RFPs – negotiated rates.• Presented campaign results to clients and agency staff.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Science, Public Relations, Advertising, And Applied Communication

Activities and Societies: Delta Gamma, Gamma Eta

Equestrian/Equine Studies