Allena Nimetz Email & Phone Number

TPN Retail

• Clorox brands, Bel Cheese brands, Campari, Danone, Parm Reggiano, Nonnis Bakery, Medline, Quidel Ortho, Brightpet
• Establish and maintain client relationships with client leadership
• Develop Scope of Work alongside client and internal teams, and craft appropriate staffing plans within the budget
• Cultivate a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing… Show more Clorox brands, Bel Cheese brands, Campari.
• Cultivate a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
• Secure vital partnerships with industry influencers through effective negotiation techniques, strengthening TPN and client positions in the marketplace.

PHD Media

• Diageo, Red Bull
• Evaluated marketing effectiveness through reporting and predictive modeling to strengthen the client's ROI
• Established performance metrics and monitored progress to drive continuous improvement across all departments.
• Collaborated with multi-channel teams to define solutions at the intersection of technology, media, and culture.
• Enhanced customer satisfaction with targeted marketing campaigns tailored to specific demographics and segmentation.

• Honda Tier 2 DAA client groups
• Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
• Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
• Optimized staff performance by designing comprehensive training programs tailored to individual needs.
• Spearheaded successful product launches that resulted in increased brand visibility and customer… Show more Honda Tier 2 DAA client groups
• Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.

• USAA
• Accountable for digital campaign strategy, execution, optimization, and stewardship – including overall program performance and customer satisfaction.
• Created new revenue streams through streamlined team process, overall agency efficiency and effectiveness.
• Generated new business through client sales as well as incorporation of additional digital products into agency roster.
• Managed team of professionals across sales, operations management, product managers and creative… Show more USAA
• Managed team of professionals across sales, operations management, product managers and creative development. Show less

Colorado Springs, Colorado Area

• Associate Media Director: Xcel Energy, Centura Health, Royal Gorge Bridge and Park, Cheyenne Mountain Zoo, The Broadmoor, Ent Credit Union, 5 Star Bank
• Determined target audience; established campaign objectives, strategies, tactics, and KPIs.
• Directed the development of marketing and communication strategies, partnerships, and sponsorships with an emphasis on increasing brand awareness and/or lead generation, following determined success metrics.
• Maintained long-term and… Show more Associate Media Director: Xcel Energy, Centura Health, Royal Gorge Bridge and Park, Cheyenne Mountain Zoo, The Broadmoor, Ent Credit Union, 5 Star Bank
• Maintained long-term and profitable relationships with clients, vendors, and partners.
• Lead day-to-day account activities, collaborating with all departments to translate objectives and strategies into tactical solutions.

• Tier 1 Hyundai and Kia
• Managed media team and provided feedback.
• Executed and supervised client marketing and communication plans.
• Balanced multiple accounts with overlapping deadlines.
• Maintained profitability of department.

• Mazda (Tier 1 and 3), Price Pfister, Kwikset, PacSun, d.e.m.o, PacifiCare Health and Medicare Part D
• Worked alongside clients and agency team to ascertain client objectives and strategies within budget parameters.
• Oversaw and guided research and development of media plans.
• Identified target audience, ideal media mix and frequency of message exposure.

• Safeway
• Planned and bought client media plans.
• Stewarded and optimized media mix based on real time results.
• Analyzed and interpreted segmentation and usage data.
• Produced and distributed RFPs – negotiated rates.
• Presented campaign results to clients and agency staff.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Science, Public Relations, Advertising, And Applied Communication

Activities and Societies: Delta Gamma, Gamma Eta

Equestrian/Equine Studies