Allen Yu is a Omni Merchandising Category Manager at SEPHORA. He possess expertise in digital marketing, digital media, social media marketing, social media, digital strategy and 15 more skills. Colleagues describe him as "I had the pleasure of working with Allen at Shopee back in 2018 in Manila. Together, the two of us comprised the newly formed Big Campaigns team which was responsible for Shopee’s above-the-line marketing campaigns. Allen is a nimble and resourceful marketer who adapts quickly to the ever-changing demands of building and promoting a brand. He has excellent verbal communication skills and is able to articulate complex ideas effectively. He is also extremely witty. While he is highly… Show more" and "Allen is one of our most valuable talents back in Grab. He is is the epitome of being both efficient and effective. Projects are planned to the finest details and results can be seen immediately. He is never afraid to share his ideas and ask the hard questions - which allows the team to step back and see if we are in the right direction. This is important to ensure we don't just blindly implement. On top of this, he is a joy to work with and someone that can instantly brighten… Show more"