Allen Randall Email & Phone Number

Anderson, South Carolina, United States

Coordinated and optimized retouching workflows as a Photo Post-Production Traffic Coordinator, ensuring seamless progression from initiation to completion. Effectively delegated tasks to Digital Imagers and freelancers, enhancing overall workflow efficiency within the digital imaging department. Over 1000+ projects coordinated between Digital Imaging, Product Management, and Brand Marketing (Hart, Ryobi, RIDGID). Over 3000+ assets retouched including Social, Web, and Print images. Managed the gathering of data, labels, and photography, organizing them on Digital Imaging's Production Server for easy access by Digital Imagers. Acted as a central point for communication, channeling information from various departments to Digital Imagers, fostering effective collaboration. Led coordination efforts on Ryobi Cleaning projects, utilizing vendors to ensure timely project completion. Developed and implemented processes for evaluating images, prioritizing projects, and running reports to share valuable insights with the internal team and marketing. Produced Mid-Year and Year-End Torque Vault Reports, contributing to an understanding of asset distribution across brands. Collaborated with the Digital Imaging Marketing Team to streamline notification processes for GIF asset completion and tasking through Workfront. Spearheaded the organization of the HART folder on Dropbox, preparing for new archival processes and organizing projects by year. Actively participated in biweekly producer meetings, keeping the post prioritization list up to date for real-time data reference and project planning.

Anderson, South Carolina, United States

Greer, South Carolina

-Write blog posts for search engine optimization, keyword optimization, and website content creation. -Develop marketing campaign ideas for social and email channels. Key campaigns included 12 days of monograms, monogram madness (based off of march madness), styling series on IGTV-Tracking Instagram analytics to make strategic product posting decisions-Utilize Sked Social to schedule, tage products, and proofread social media postsSchedule Tweets, Instagram stories, IGTV content, pinterest posts.-Write caption posts for IGTV-Audit web page content for optimal product photography and videography-Keep up with current events and trends to create social media strategies to engage customers and followers on various social media platforms-Monitor inventory-Design promotional social media content-Develop content and promotional ideas for Marleylilly and Marleylilly Kids-Help out in other departments during busy seasons-Create, manage and monitor social media posts and comments across multiple platforms including Instagram, Twitter, Facebook and Pinterest-Track multiple social media Kpi’s for strategic social media marketing decisions-Conducting market research to identify new revenue opportunities-Managing daily administrative tasks to ensure the Marketing department runs smoothly-Create reports on Instagram story performance-Monitor competitors’ marketing activities-Coordinate with the graphic design team to generate digital advertising material

Clemson, South Carolina

- Assisted in photo shoot equipment set up for Clemson's CU Showcase, as well as helping with posing and taking photos of athletes for graphic, video, and marketing use. - Photographed a variety of Clemson sporting events such as football, basketball, tennis, soccer, baseball, volleyball, diving, and track and field. Here I worked closely with graduate assistants, sports information directors, and graphic designers to provide photographs for social media in the quickest and timeliest manner during each event. - Developed photo albums after each event for social media. Photos were edited in Adobe Lightroom and Photoshop, and specifically organized and uploaded through Box.com. - Assisted in the training of new photographers - Provided photographic content for each Clemson athletic team's social media, Clemson Athletic Communication's "Orange The Experience" magazine, Clemson Football game day programs, Clemson Football Twitter, Instagram and Facebook accounts, and Clemson Athletic's website.

Clemson University

- Managed Clemson University's LinkedIn account, posting relevent and exciting news articles that highlighted the University's various departments and students and professors within the departments.- Managed the Clemson Alumni Associations multiple social media platforms through Hootsuite, including: Facebook, Instagram, Twitter- Assisted in the development of Snapchat live updates and stories- Developed engaging content that promoted social interactions among Clemson alumni and the Alumni Association. - Over my 8 month working period, the Clemson Alumni Association saw a sharp rise in Facebook followers, social engagement, Twitter followers, and Instagram followers. The Clemson LinkedIn account saw higher social engagement and an increase in followers.

Clemson, Sc

Photographing various sports and news

Clemson University

- Managed a team of 8 - 10 photographers and assistant photographer where I assigned appropriate events to each member, provided incentives for photographing less exciting events, and recruited additional members.- Held weekly meetings to discuss photo quality in each issue of the paper, discuss assignments, and provide necessary event and photographic information for photo team members.- Attended weekly production nights to develop each issue of the Tiger Newspaper where I checked to make sure there were appropriate photo credits, cropping, and placement, and discussions about what news and events should be covered. Here I worked with a team of graphic designers and editors to build each paper.

Gray Court, Sc

- Assisted in the set up of lighting, computer, and camera equipment for photoshoots- Assisted in the development of social media accounts and content- Photographed several pageant events and photoshoots

Clemson University

Photographer, Filmer for Death Valley Live

Master Of Science - Ms, Marketing

Bachelor'S Degree, Communication, Alumnus

Activities and Societies: CRU, The Tiger Photo Staff