Allen Wagner Email & Phone Number

Gainesville, Va, Us

Manage all aspects of processes, data hygiene, and reporting/analysis for the Worldwide Public Sector functional teams: Global Lead Development, Capture, Sales Enablement & Credits/Grants. Ensure timeliness, completeness and accuracy of business intelligence.Working in collaboration and coordination with account teams, service teams, corporate finance, marketing and Worldwide Sales Operations. Leading the formulation of dashboards, reporting and metrics; supporting Quarterly Business Reviews; help author strategic narratives, and recommend new ways of managing the business that can help accelerate growth.

Virginia, United States

Founder & Race Director of Broad Run Off Road, a registered 501c(3) non-profit organization, with the purpose of putting on fun outdoor race events that promote health/fitness, getting outdoors while also raising awareness/money for other great local non-profit organizations in/around the community. 100% of our event proceeds are donated to community non-profit orgs. So far we've worked with and raised a combined $60,000 for orgs such as Serve Our Willing Warriors, Northern Virginia Conservation Trust, Rainbow Therapeutic Riding Center, Friends of Homeless Animals, Friends of Lake Anna State Park, Mid-Atlantic Off-Road Enthusiasts, Friends of the Rappahannock River, Fredericksburg Trails Alliance, Fredericksburg Parks/Rec Fund, Vint Hill Dog Park, Girl Scout Troops 90094 and 90088; and we’ll just keep adding to that list.

Herndon, Va

Ensure that all marketing strategies, programs, solutions, technologies and campaigns across global company are executed with maximum efficiency and effectiveness by utilizing best-of-breed infrastructure, technology, processes and measurement systems. Administrator for lead-to-opportunity process including Salesforce.com CRM and Eloqua Marketing Automation Platform and secondary marketing technologies. Own Database Governance/Health for completeness and quality control. Responsible for defining marketing/sales operations, workflows, technology roadmap and strategy and account/contact data governance. Analyze and develop data storage, organizations and the metrics and dashboards for business to reduce inefficiencies, standardize marketing plans, enhance the execution of marketing campaigns and increase the chances of higher revenue returns for sales.Develop, test and implement operational solutions individually or with in-house development team and/or 3rd party integrations. Always evaluating sales/marketing operations effectiveness and efficiencies and driving transformational solutions using a strategic blend of organizational change, business process re-engineering and technology management. Maintain strong relationships with sales, operations and technology executives, vice presidents, CMO and Managers along with staff in both marketing and sales to ensure optimal performance of systems and the resulting data, along with presenting business cases and solution results. Managing the marketing operations team that executes a very high volume of campaigns, graphic design, web-sites, SEO and SEM within established standards.

Spearhead company’s first dedicated global Marketing Operations team to establish consistent process, tools, methodology for high volume of marketing projects for newly merged (formerly 3 independent) marketing business units. Re-architected company lead routing process to handle complex multi-team/multi-product setup, that was auditable and also flexible for adjustment.

Manage all aspects of marketing for business unit: demand generation, website, operations, digital, campaigns, budget, media/PR.

Handled all aspects of organization’s marketing including: market research, public relations, materials production, copy writing and editing of all marketing materials, graphic design, photography.Increased single event and season-ticket sales all 4 years of employment. Quadrupled annual Internet ticket sales & student sales by third season. Built & Launched new interactive web-site.

Managed production and marketing of music concerts in the Greater New Orleans area. Show production: concert time management, volunteer/staff coordination, venue setup and takedown. Organized marketing efforts through press releases, word of mouth, internet advertisements, web 2.0, as well as posters and fliers.

USM Student Printz: • Photographer for sports, and student activities.

B.S.B.A., Double Major: Marketing & Management Information Systems

USM Dean’s List; National Dean’s List Nominated: ‘Creativity and Innovation in Marketing Award’ (University of Southern Mississippi.

Education record