Corporate business leader with more than 20 years of experience focusing on General Management, Marketing, and New Product Development (NPD) in the consumer-packaged goods industry (CPG). ∎ General Management ∎ Strategic Planning ∎ Brand Management ∎ Product Innovation ∎ Retail/SalesExcel at leading fast-growth brands and businesses, with passionate employees and customers, committed to creating value by solving problems – focused on Food and Outdoor Industry. • Able to manage the entire balance sheet – big & small - to grow topline and profitability. • Expertise in the best practices of brand management, product development, and digital marketing techniques. • Care deeply about empowered teams and helping people achieve their potential. “One of the best strategic thinkers I’ve encountered in my career” – CMO, Fortune 500 companyExpertise Includes:General Management:• PNL ownership and accountability• Strategic planning, forecasting, and execution• Functional and cross-functional leadership• M&A process & integration• Performance analytics and insight developmentBrand Management:• Brand Strategy - insight, positioning, architecture, and growth ideas• Retail (B2B) Sales/Shopper Marketing - grocery, club, natural, drug, discount, etc.• Marketing Strategy & Planning• Campaign development, agency relationship management & creative process• Digital Marketing - SEO, SEM, Social Media, CRM, Big Data targetingProduct Management:• Upstream innovation & product development• Project management• Portfolio optimization and white-space analysis• Competitive and Category analysis• CommercializationLeadership Style:• Listen first, act fast• Drive for curiosity and creativity• Collaborative• Disciplined, data-driven decision making• Precise executionPassions:• Active, healthy lifestyle• Outdoor recreation• Boundary Waters Canoe Area• Land access & conservationContact: allengerten@gmail.com 612.669.0998