Allen Goldberg Email & Phone Number

Washington Dc-Baltimore Area

Dc, Washington, Us

For the past seven years, I led communications, public affairs and marketing for the Association for Accessible Medicines (AAM), the trade association representing the makers of generic and biosimilar medicines. These medicines account for more than four billion or 90 percent of all prescriptions filled in the United States but are responsible for less than 20 percent of all domestic spending on drugs. Rebranding the association from the Generic Pharmaceutical Association (GPhA) in 2016, I guided the organization’s advocacy communications and marketing to ensure policymaker support for, and patient access to, these safe, effective, and affordable FDA-approved medicines. At a time when the price of medicine is the most pressing issue facing Americans, I helped position the industry as the solution to intensifying public policy battles over prescription drug costs.

Washington, Dc, Us

Led the overall marketing, communications and public policy strategy, including positioning, promotions, creative services, and collateral development to support all fundraising, brand awareness and strategic partnerships for this national non-profit that gets low income students to and through college.+ Guided the organization smoothly through a challenging CEO transition – its first in 20 years – by providing change management and communications counsel to the Board of Directors and senior management. Connecting all employees in regions across the country to the organization’s new goals and strategies. + Successfully stewarded College Summit’s most important funder relationships – including Fortune 100 corporations, national grantmaking institutions and high net worth individuals. + Built the capacity of all of the organization’s regions and departments to execute their own marketing and public relations. Training everyone involved with the organization to be external ambassadors for College Summit through social media and other networks. + Created a national cause marketing campaign, ScholarJob, connecting high school and college students with large national employers, including Walmart, AT&T, Deloitte and Darden. + Together with Fossil (watches, accessories and apparel), created an enhanced brand identity for College Summit’s students to ensure that the decision to admit them to a college and later hire them will be an easy one to make.

Reston, Virginia, Us

Led internal and external communications, including traditional/social media, analyst relations, M&A, crisis planning and event and tradeshow coordination (Mobile World Congress, CES and NAB), for this international $2.7B data and analytics company that serves the telecom, Internet and entertainment industries. Formed and guided an 11-person team with multi-million dollar budget. + Turned around corporate communications department and improved its internal/external perception by building team of peak performers, and defining strategies and performance measures to sync with corporate strategy.+ Increased Neustar's aided brand awarenes among our core target audience.