Allen Handy Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas, United States

• Strategic Sponsorship Management and Contract Fulfillment: Secured 80+ data-driven sponsorships, aligned vendor & brand partner expectations and objectives, and end-to-end management of all contract receivables and.
• Experiential Marketing Leadership and Campaign Tailoring: Spearheaded 150+ annual brand event experiences, driving traffic, exceeding sales goals, while tailoring national campaigns for local impact.
• Cross-functional Team Collaboration and Business Analysis: Forged cross-functional partnerships (stores, grand openings, sports marketing, legal, brand, category) to analyze trends and forecast business.
• Team Mobilization and Cost Efficiency: Leveraged internal relationships to mobilize teams from 12 store locations to execute consumer-facing experiential activations leading to cost-savings vs. staffing agency fees.
• Digital Content Creation and Marketing Amplification: Created digital content (Canva, Office, GSuite) for partner marketing campaigns (email, newsletters, websites, social media) to maximize brand awareness & program.
• Exceeding Sales Targets and ROAS Optimization: Increased in-store transactions by 18.3% (30,400 in 2023 vs. 25,700 in 2022). Achieved $23 ROAS in 2022, generating $3.6M in sales (+44% YoY). On track for $27 ROAS in.

• Territory Expansion through Strategic Sales Management: Maximized K-12 & collegiate sports sales through efficient time management & proactive pipeline building (outbound calls, cold calling, strategic live demos)..
• Strategic Prospecting and Overcoming Objections with Tailored Value Propositions: Drove sales through prospecting, demos, quotes, and deal negotiation. Customer needs analysis and budget considerations to tailor value.

• Team Development and Leadership: Managed & developed 3 Anheuser-Busch brand ambassador teams (retail & marketing). Hired, trained, & ensured compliance (certifications, product knowledge) for all ambassadors.
• Client Engagement and Collaboration: Supported Anheuser-Busch & wholesalers with key account calls (sales, marketing, new product adoption). Tracked and analyzed trends & reported to stakeholders.
• Coordination of Sampling Events, Allocation of Trade Budget, Compliance, and Fraud Detection: Effectively utilized a trade activation budget of $250K on-premise and $250K off-premise, aiming for 100 on-premise and 200.
• Miami
• (10/2005 – 12/2006)
• Client: Anheuser-Busch

Miami, Florida, United States

• Executed adult consumer marketing activities leveraging in-depth product knowledge to drive brand awareness and adoption of new products through authentic consumer interactions.