-Manage $1MM+ marketing budget for digital, global events, and content marketing-Serve as marketing SME for data centers, semiconductors, and electric vehicle industries-Support global market research and sales enablement initiatives-Develop impactful content in multiple formats: blogs, ebooks, whitepapers, social media content, etc. for a global audience-Revamp email nurture campaigns for data centers and high tech using Marketo

MAJOR ACCOMPLISHMENTS-Won a President’s Award for project management of multi-marketing campaign for webinar series to engage with top customer segment-Increased marketing engagement for key customer segment by 20-50% in paid search, email marketing, and SEO-Awarded 7 company peer awards from recommendations of peers and upper management for individual contributionsRESPONSIBILITIES-Served as digital marketing leader utilizing ABM (DemandBase), SEO (Google Suite… Show more MAJOR ACCOMPLISHMENTS-Won a President’s Award for project management of multi-marketing campaign for webinar series to engage with top customer segment-Increased marketing engagement for key customer segment by 20-50% in paid search, email marketing, and SEO-Awarded 7 company peer awards from recommendations of peers and upper management for individual contributionsRESPONSIBILITIES-Served as digital marketing leader utilizing ABM (DemandBase), SEO (Google Suite, SEMRush), paid search, social media, online display advertising, and content management for 8 different marketing growth teams using Wrike for project management-Provided monthly marketing reports on digital marketing trends using Google Analytics, Google Ads, Marketo, SEMRush, Google Search Console, Google Tag Manager, and more-Managed multi-million dollar budget and relationship with 3 different external marketing companies for paid search campaigns in Google and Bing, programmatic display advertising, and social media advertisting-Co-led management of Invoca, a phone call tracking SaaS technology to measure trends in sales and service calls to use for marketing KPI's, market research, and paid advertising optimization-Wrote copy, strategize, develop, and manage budget for paid search and display advertising campaigns in Google and paid social media campaigns in LinkedIn for marketing growth teams with limited budgets using Wrike for project management Show less

Served as the OIC of one of the largest teams during a deployment/mobilization for Task Force Echo's 7th rotation. Lead project manager for sustainment and enhancement projects used for United States Cyber Command’s (USCYBERCOM) primary infrastructure. Responsible for the readiness, welfare, morale, and discipline of 18 infrastructure engineers consisting of soldiers from three supporting states and contractors. Incorporate the Agile methodology to manage development tasks and provide expert… Show more Served as the OIC of one of the largest teams during a deployment/mobilization for Task Force Echo's 7th rotation. Lead project manager for sustainment and enhancement projects used for United States Cyber Command’s (USCYBERCOM) primary infrastructure. Responsible for the readiness, welfare, morale, and discipline of 18 infrastructure engineers consisting of soldiers from three supporting states and contractors. Incorporate the Agile methodology to manage development tasks and provide expert level support of Ansible automation, application installation, Infrastructure as Code, code testing, and Infrastructure Incident Response. Continuously working to stay 100% compliant with patching and configuration requirements. Served as a lead coordinator for 23 authorized service interruptions, which included between 5-6 different teams. Routinely interacts with National-level agencies and private sector partners to securely provide platform availability for cyberspace missions. MAJOR ACCOMPLISHMENTS-Effective leadership improved security and stability, achieving 95% uptime and reducing cyber operation interruptions compared to previous task forces-Managed cross-functional team that created redundant infrastructure and successfully ran test proving viability-Developed project plan for Infrastructure as Code (IaC) framework for rapid deployability and portability of cyber infrastructure and rapid response to incidents and unexpected technical issues-Team reduced code errors by 70% after implementing code review SOPRESPONSIBILITIES-Manage team of 20 contractors and Soldiers responsible for vulnerability management, software maintenance, Incident Response, and Tier III-level IT support for the United States Cyber Command's primary cyber infrastructure-Work with cross-functional teams to ensure adherence to CIS Benchmarks and cyber operational success-Create new standard operating procedures (SOP) and influence policy changes for better governance of infrastructure Show less

Marketing efforts at DMP helped lead to acquisition by Element Solutions, Inc.MAJOR ACCOMPLISHMENTS-Successfully transitioned content from DMP Corporation and ISC Chemicals website to MacDermid Envio Solutions-Worked with external partners and internal team to launch MacDermid's new website in 3-months-Developed communication plan to educate the market and customers about transition utilizing email marketing, direct mail campaign, and social… Show more Marketing efforts at DMP helped lead to acquisition by Element Solutions, Inc.MAJOR ACCOMPLISHMENTS-Successfully transitioned content from DMP Corporation and ISC Chemicals website to MacDermid Envio Solutions-Worked with external partners and internal team to launch MacDermid's new website in 3-months-Developed communication plan to educate the market and customers about transition utilizing email marketing, direct mail campaign, and social mediaRESPONSIBILITIES-Continued managing social media accounts & SMARP posts for salesmen to promote content through their own LinkedIn profiles-Continued creating content with partners and promoted through online publications and ThomasNet-Sent monthly web trends reports including data from Google Analytics and marketing-attributed opportunities and closed business using data from Salesforce (last-touch attribution model) to executives-Worked with designers for new branded brochures, flyers, and tradeshow graphics Show less

Prior to an acquisition, I led all marketing efforts for lead generation and brand management.MAJOR ACCOMPLISHMENTS-Produced a range of content including infographics, videos, blog posts, etc. to drive inbound leads, branding, and customer support using external partnerships with MarketScale and ThomasNet-54% YOY pre-qualified web leads growth – 2016 vs. 2017 | 20% YOY pre-qualified web leads growth – 2017 vs. 2018-10% of sales directly linked to web and tradeshow leads… Show more Prior to an acquisition, I led all marketing efforts for lead generation and brand management.MAJOR ACCOMPLISHMENTS-Produced a range of content including infographics, videos, blog posts, etc. to drive inbound leads, branding, and customer support using external partnerships with MarketScale and ThomasNet-54% YOY pre-qualified web leads growth – 2016 vs. 2017 | 20% YOY pre-qualified web leads growth – 2017 vs. 2018-10% of sales directly linked to web and tradeshow leads using first-touch attribution modelRESPONSIBILITIES-Registered, shipped materials, provided collateral for sales reps, and coordinated 15-20 tradeshows every year-Partnered with MarketScale to direct and edit how-to and promotional videos-Wrote, designed, and sent emails to key customer accounts, reps/OEM's and other partners, webinar prospects, and tradeshow invitations -Used Hootsuite to promote content and updates to all social media accounts & SMARP posts for salesmen to author their own LinkedIn, Facebook, or Twitter posts using their own profiles-Managed WordPress websites, domain procurement, hosting, etc. working with external partners using Basecamp for project management-Sent monthly web trends reports including data from Google Analytics and marketing-attributed opportunities and closed business using data from Salesforce (last-touch attribution model) to key executives-Managed external relationships with key industrial organizations for backlinks, content, and co-sponsored webinars using Asana for project management-Worked with an external partner to manage paid search campaigns on Google-Used aHREFs and partnered with external partner for SEO / content strategy-Coordinated tradeshows including registration, scheduling, tradeshow graphics and messaging, renting carpet, furniture, and other needed items-Worked with designers and used Adobe Photoshop to tweak designs for new brochures, flyers, and other collateral Show less

Leader of all digital marketing efforts, including marketing automation, online branding, social media, video marketing, paid search, SEO, and building business cases for new MARTECH.MAJOR ACCOMPLISHMENTS-Collaborated with channel marketing manager to develop an account based marketing (ABM) strategy, which led to 20% growth for that strategic account; ABM strategy included a customer testimonial video that I directed, a microsite, email campaign, and display advertising campaign… Show more Leader of all digital marketing efforts, including marketing automation, online branding, social media, video marketing, paid search, SEO, and building business cases for new MARTECH.MAJOR ACCOMPLISHMENTS-Collaborated with channel marketing manager to develop an account based marketing (ABM) strategy, which led to 20% growth for that strategic account; ABM strategy included a customer testimonial video that I directed, a microsite, email campaign, and display advertising campaign using Teriminus -Successfully proved the business case for a new content management system to improve search engine optimization, create a responsive website, scalability (grows with the company), support for multi-lingual sites, and a more intuitive system -Served as project manager to migrate from Act-On to Marketo, which integrated better with Salesforce and supported business needs better-Worked with content marketing manager to create Scent-It-Forward referral program, which incentive customers for bringing new business-Web leads & tradeshows drove $44,000+ in recurring monthly revenue (RMR) business in Q3 2016-Co-developed a 60-day integrated marketing campaign with a popular hotel brand resulted in 50 new accounts added-Directed video with Fitness Connection and created an email campaign that led to 20 leads and 9 new accounts in various verticals-Designed an automated customer touchpoint email campaign to reduce attrition -Created testimonial contest for content marketing effortsRESPONSIBILITIES-Created monthly and ad-hoc reports on digital marketing metrics-Developed ad hoc regional win-back email campaigns for sales reps-Optimized and tracked Google Adwords campaigns-Managed social media outlets and external partnerships-Improved SEO using Moz, BrightEdge, Google Analytics, and Google Tag Manager-Hand-selected to join a cross-functional team to source new CRM/ERP -Used market research to identify new business development opportunities and product marketing Show less

MAJOR ACCOMPLISHMENTS-Led successful annual cat calendar social media contests where librarians (a key audience for B&T) submitted pictures of their cats in hopes of them being featured in B&T's annual cat calendar – librarians love cats!--2013: 200+ entries--2014: 600+ entries-Reduced time spent to 1 hour from 5 hours for uploading 500+ images, titles, descriptions, prices, etc. to an ecommerce platform by working directly with a 3rd party development team to scope out and… Show more MAJOR ACCOMPLISHMENTS-Led successful annual cat calendar social media contests where librarians (a key audience for B&T) submitted pictures of their cats in hopes of them being featured in B&T's annual cat calendar – librarians love cats!--2013: 200+ entries--2014: 600+ entries-Reduced time spent to 1 hour from 5 hours for uploading 500+ images, titles, descriptions, prices, etc. to an ecommerce platform by working directly with a 3rd party development team to scope out and implement streamlined processesRESPONSIBILITIES -Project manager for integrated marketing co-op programs, which entails design and launch of digital catalogs and microsites for clients and the promotion of these digital marketing outlets through extensive email marketing, digital banners in Baker & Taylor's ordering platforms, and social media-Worked with vendors and internal web and graphic designers to create microsites-Email marketing (using WhatCounts' Publicaster system)-Social media and e-marketing support for sub-brands including Axis 360, YBP Library Services, and collectionHQ-Website content management using company homegrown CMS's, eDreamz, and Right Brain Media (RBM)-Set requirements and created proposals for enhancements to homegrown CMS and outside vender CMS to improve workflow-Graphic design (banners or digital ads for ordering platforms, microsites, and emails)-Email distribution list management-Led successful social media contests-Tradeshow digital marketing support (email, social media, surveys via Survey Monkey, virtual booth design using ON24) Show less

MAJOR ACCOMPLISHMENTS-Worked with sales managers to connect value to web leads, found that web brought $15 million in potential revenue-Devised and executed a social media strategy that generated over 35% of total revenue for ShopIR.com – an ecommerce microsite-Selected as part of the team to create and market the Thunder Gun Pit Crew Titans gaming app -Created and managed a social media campaign to find Ingersoll Rand’s oldest working tool – had over 100 entries - worked with… Show more MAJOR ACCOMPLISHMENTS-Worked with sales managers to connect value to web leads, found that web brought $15 million in potential revenue-Devised and executed a social media strategy that generated over 35% of total revenue for ShopIR.com – an ecommerce microsite-Selected as part of the team to create and market the Thunder Gun Pit Crew Titans gaming app -Created and managed a social media campaign to find Ingersoll Rand’s oldest working tool – had over 100 entries - worked with the marketing communication team to launch and facilitate -Won 3 President’s Awards and was nominated for a chairman’s award for participating in noteworthy projects-Helped increase traffic over 30% and online leads over 20% through new digital marketing efforts-Increased Twitter audience from 700+ followers to 2,000+ followers in one year using organic reach and a small budget-Designed & implemented plan to communicate product launch of the highly anticipated tool, the W7150 through pay per click, social media, and SEO strategy-Led Ingersoll Rand to the finals of Social Madness contest hosted by the Charlotte Business Journal-Created “The Crew Chief” in Yammer to encourage employees to have real-time conversations with our sector president-Grew Facebook audience from 7,000 to 21,000+ fan by posting engaging content, Facebook pay per click and contestsRESPONSIBILITIES-Improved homegrown content management systems-Maintained lead generation database by coordinating with distributors and sales managers-Created monthly ad hoc data analysis (or analytics) reports on ingersollrandproducts.com using Google Analytics, Facebook Insights, Radian 6, Sysomos, and Ominiture -Used Radian 6 and Sysomos to find mentions of our brand in niche blogs and engaged with social influencers-Leveraged social media outlets to increase quality traffic to ingersollrandproducts.com and generate sales-Worked with marketing teams across the globe to help execute digital campaigns like IRRacing.com Show less

-Promoted to senior sales agents in January 2011-Met sales quotas and metrics to ensure profitability for the company-Participated in synergy groups to provide marketing & call center environment feedback to chief financial officer/co-founder, performance managers, workforce managers, search engine optimization specialists and the pay per click team-Assisted new team members with using system and overcoming callers’ objections-Adapted quickly to 3 different businesses to fill in… Show more -Promoted to senior sales agents in January 2011-Met sales quotas and metrics to ensure profitability for the company-Participated in synergy groups to provide marketing & call center environment feedback to chief financial officer/co-founder, performance managers, workforce managers, search engine optimization specialists and the pay per click team-Assisted new team members with using system and overcoming callers’ objections-Adapted quickly to 3 different businesses to fill in gaps and assist in new business ventures: DirectStarTV (new customer acquisition for DirectTv), Network Solutions, and Wildblue Satellite Internet-Maintained an average quality assurance score above 95% Show less

Researched prospective clients, interacted with target clients, assisted in the creation of proposals, participated in the sales process, and assisted Dean Carter in the preparation of financial plans with my team of interns

Assisted Keith Benton, CFP, with marketing efforts to his current clientele, filing papers, and other administrative work.