Allen Liu

Allen Liu Email and Phone Number

Partner at Horizon 3 Venture Studio @ Horizon 3
Allen Liu's Location
New York, New York, United States, United States
About Allen Liu

I build and scale high performing growth teams that bring together the disciplines of product, marketing, and data to supercharge and unlock step function changes in growth. I also advise teams and companies on creating and nurturing a growth culture and growth mindset within organizations. Over 20 years of building and marketing innovative products that consumers love and driving high impact business results.• Product growth, product led growth, growth marketing• International growth, international expansion, China market• Mobile web and mobile app growth• Brand marketing, social media marketing, performance marketing• Self serve and enterprise SaaS subscription platforms • Social video and video marketing• Social networking platforms and game design• E-commerce and marketplace product, marketing and operations

Allen Liu's Current Company Details
Horizon 3

Horizon 3

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Partner at Horizon 3 Venture Studio
Allen Liu Work Experience Details
  • Horizon 3
    Partner
    Horizon 3 Nov 2022 - Present
    Los Altos, Ca, Us
    Imagine starting a company and skipping the years of looking for product market fit. Just as Amazon jumpstarted AWS by being it's first customer, we believe that within every large, successful company is the opportunity to jumpstart a billion dollar startup. Instead of building inside the company, Horizon 3 works with entrepreneurs to found companies outside, but gives them insider access to the company's formidable resources. We replace internal incubators with an External Corporate Venture Studio.
  • Vimeo
    Vp, Growth
    Vimeo 2018 - 2022
    New York, Ny, Us
    Founded and scaled the growth organization and growth culture, driving business growth from $100M to over $400M in SaaS subscription revenue and IPO. Unlocked and accelerated growth across the platform and community of over one billion unique visitors. Established new discipline and center of excellence around growth as a data-driven and user-driven process centered around creative problem solving, experimentation, accelerated learning, and delivering high impact results.Vimeo became a public company in 2021.
  • Animoto
    Vp, Marketing And Growth
    Animoto 2016 - 2018
    New York, New York, Us
    Built a 'video-first' marketing organization and brand by embracing video in our own marketing and integrating video into all functions of the organization. Established the company as a thought leader in empowering small businesses to learn how to use video effectively on social platforms such as Facebook, Instagram, Youtube, and Twitter. Inspired team to work with hundreds of SMBs to test, learn, and develop best practices for small business video advertising using Facebook Ads, Instagram Stories, and Youtube TrueView.Animoto's award-winning online video builder makes it easy for anyone to create powerful and professional videos. Millions of consumers and businesses around the world use Animoto to turn content they already have into videos that stand out in a video-first world.
  • Consultant
    Growth Advisor
    Consultant 2014 - 2016
    Worked with early stage startups to accelerate growth in e-commerce, marketplace, and SaaS subscription businesses through strategy, product, marketing, and data analytics. Developed growth models and financial forecasting models to help startup founders budget growth, model different growth scenarios, and raise additional funding.Example clients include: LiveSurface, ImageBrief, Food52, WineAccess. Mentored portfolio companies for 500 Startups and Entrepreneur Roundtable Accelerator (ERA).
  • Food52
    Vp, Gm Of Commerce
    Food52 2013 - 2014
    New York, Ny, Us
    Launched new ecommerce business for curated kitchen and home products, and led team through successful holiday season. Setup commerce team responsible for strategy, product, marketing, business development, sourcing, merchandising, finance, operations, customer care. Food52 brings together the best of content and commerce in a community passionate about food.
  • Jetsetter
    Head Of Marketing / Head Of Product
    Jetsetter 2011 - 2013
    New York, New York, Us
    Served as head of marketing, where I refocused and rebuilt the marketing team. Oversaw marketing P&L and key initiatives around SEM, SEO, CRM, email, paid media, social media, and mobile. Improved efficiency and effectiveness of key marketing initiatives that resulted in increased revenue and ROI of over 200%. Championed initiative to launch Jetsetter on Pinterest and grew Jetsetter into the #1 travel brand and one of the top brands on Pinterest in just 6 months. Grew Jetsetter brand to over 4 million followers on Pinterest.Led product team responsible for designing and building Jetsetter's award winning travel website and mobile apps. Jetsetter was recognized with a Webby Award for best travel website, and best travel app in Apple's App Store Rewind in 2011.Jetsetter was acquired by TripAdvisor in 2013.
  • Tencent
    Director, International
    Tencent 2008 - 2011
    Shenzhen, Guangdong, Cn
    Founding member of Tencent's social gaming business on Facebook. Responsible for setting up and leading the first game development studio within Tencent that created and operated social games for the global Facebook platform. Led creative direction, game design, development, production, and successful launch of new social games that grew to over 500K DAU and 5M MAU.Setup core business operations for social gaming business, including product management, marketing, business development, and analytics. Managed key relationships with Facebook and social gaming partners.Worked with key partners to expand Tencent's international presence and establish global operational best practices. Helped develop and execute strategy for building a new social gaming business on Facebook.
  • Ebay Inc
    Senior Global Product Manager
    Ebay Inc 2003 - 2007
    San Jose, Ca, Us
    Defined eBay's global seller tools product strategy and managed a suite of small business applications targeted to helping eBay's global community of sellers sell more on eBay. Responsible for driving over 50 million ads and listings a month.Led strategy, business development, product, and marketing for several new business initiatives at eBay China. Launched mobile commerce and Skype initiatives for China market.
  • Pointserve
    Product Marketing Manager / Marketing Analyst
    Pointserve 1999 - 2003
    Led marketing and product management for online scheduling and optimization product targeted to home services industry. Helped startup raise $50M funding in 2000.Worked directly with the CEO to research and prepare business cases for new market opportunities and acquisitions.
  • Hewlett-Packard
    Software Engineer, Internship
    Hewlett-Packard 1998 - 1998
    Houston, Texas, Us

Allen Liu Skills

Product Management E Commerce Mobile Devices Strategic Partnerships Online Advertising Sem Analytics Product Marketing Social Media Social Networking Entrepreneurship Email Marketing Social Games User Experience Mobile Applications Strategic Planning Online Marketing New Business Development Web Analytics Game Design Product Strategy Customer Acquisition Loyalty Marketing Mobile Business Intelligence Travel International Development China

Allen Liu Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Minor In Business
  • Phillips Exeter Academy
    Phillips Exeter Academy

Frequently Asked Questions about Allen Liu

What company does Allen Liu work for?

Allen Liu works for Horizon 3

What is Allen Liu's role at the current company?

Allen Liu's current role is Partner at Horizon 3 Venture Studio.

What is Allen Liu's email address?

Allen Liu's email address is al****@****ail.com

What is Allen Liu's direct phone number?

Allen Liu's direct phone number is +141551*****

What schools did Allen Liu attend?

Allen Liu attended The University Of Texas At Austin, Phillips Exeter Academy.

What are some of Allen Liu's interests?

Allen Liu has interest in Marketplaces, Mobile, E Commerce, Social Media, Web Marketing, Ebay, Digital Media, 3d Printing, Social Commerce, Communities.

What skills is Allen Liu known for?

Allen Liu has skills like Product Management, E Commerce, Mobile Devices, Strategic Partnerships, Online Advertising, Sem, Analytics, Product Marketing, Social Media, Social Networking, Entrepreneurship, Email Marketing.

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