Allen Liu Email & Phone Number

Los Altos, Ca, Us

Imagine starting a company and skipping the years of looking for product market fit. Just as Amazon jumpstarted AWS by being it's first customer, we believe that within every large, successful company is the opportunity to jumpstart a billion dollar startup. Instead of building inside the company, Horizon 3 works with entrepreneurs to found companies outside, but gives them insider access to the company's formidable resources. We replace internal incubators with an External Corporate Venture Studio.

New York, Ny, Us

Founded and scaled the growth organization and growth culture, driving business growth from $100M to over $400M in SaaS subscription revenue and IPO. Unlocked and accelerated growth across the platform and community of over one billion unique visitors. Established new discipline and center of excellence around growth as a data-driven and user-driven process centered around creative problem solving, experimentation, accelerated learning, and delivering high impact results.Vimeo became a public company in 2021.

New York, New York, Us

Built a 'video-first' marketing organization and brand by embracing video in our own marketing and integrating video into all functions of the organization. Established the company as a thought leader in empowering small businesses to learn how to use video effectively on social platforms such as Facebook, Instagram, Youtube, and Twitter. Inspired team to work with hundreds of SMBs to test, learn, and develop best practices for small business video advertising using Facebook Ads, Instagram Stories, and Youtube TrueView.Animoto's award-winning online video builder makes it easy for anyone to create powerful and professional videos. Millions of consumers and businesses around the world use Animoto to turn content they already have into videos that stand out in a video-first world.

Worked with early stage startups to accelerate growth in e-commerce, marketplace, and SaaS subscription businesses through strategy, product, marketing, and data analytics. Developed growth models and financial forecasting models to help startup founders budget growth, model different growth scenarios, and raise additional funding.Example clients include: LiveSurface, ImageBrief, Food52, WineAccess. Mentored portfolio companies for 500 Startups and Entrepreneur Roundtable Accelerator (ERA).

New York, Ny, Us

Launched new ecommerce business for curated kitchen and home products, and led team through successful holiday season. Setup commerce team responsible for strategy, product, marketing, business development, sourcing, merchandising, finance, operations, customer care. Food52 brings together the best of content and commerce in a community passionate about food.

New York, New York, Us

Served as head of marketing, where I refocused and rebuilt the marketing team. Oversaw marketing P&L and key initiatives around SEM, SEO, CRM, email, paid media, social media, and mobile. Improved efficiency and effectiveness of key marketing initiatives that resulted in increased revenue and ROI of over 200%. Championed initiative to launch Jetsetter on Pinterest and grew Jetsetter into the #1 travel brand and one of the top brands on Pinterest in just 6 months. Grew Jetsetter brand to over 4 million followers on Pinterest.Led product team responsible for designing and building Jetsetter's award winning travel website and mobile apps. Jetsetter was recognized with a Webby Award for best travel website, and best travel app in Apple's App Store Rewind in 2011.Jetsetter was acquired by TripAdvisor in 2013.

Shenzhen, Guangdong, Cn

Founding member of Tencent's social gaming business on Facebook. Responsible for setting up and leading the first game development studio within Tencent that created and operated social games for the global Facebook platform. Led creative direction, game design, development, production, and successful launch of new social games that grew to over 500K DAU and 5M MAU.Setup core business operations for social gaming business, including product management, marketing, business development, and analytics. Managed key relationships with Facebook and social gaming partners.Worked with key partners to expand Tencent's international presence and establish global operational best practices. Helped develop and execute strategy for building a new social gaming business on Facebook.

San Jose, Ca, Us

Defined eBay's global seller tools product strategy and managed a suite of small business applications targeted to helping eBay's global community of sellers sell more on eBay. Responsible for driving over 50 million ads and listings a month.Led strategy, business development, product, and marketing for several new business initiatives at eBay China. Launched mobile commerce and Skype initiatives for China market.

Led marketing and product management for online scheduling and optimization product targeted to home services industry. Helped startup raise $50M funding in 2000.Worked directly with the CEO to research and prepare business cases for new market opportunities and acquisitions.

Houston, Texas, Us

B.S., Computer Sciences, Minor In Business

Education record