Marketing Strategy Executive who impacts organizations by seizing new opportunities, solving tactical issues, and providing strategic vision. Innovative thinker, focused executor and energetic leader with a track record of metric-driven accomplishments that impact profitability. Recognized expertise in identifying (through data-driven analytics), acquiring (through direct marketing) and retaining (through CRM/customer loyalty) profitable customers. Proven ability to guide organizations through complex internal and market-driven changes. Strong technical, business and interpersonal skills with more than 25 years experience crafting data-centric solutions in several highly competitive industries.Specialties: Developing Marketing Solutions ♦ Customer Information Management ♦ Monetizing Data Assets
Listed skills include Direct Marketing, Analytics, Database Marketing, Direct Mail, and 23 others.