Allen Long Email and Phone Number
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Marketing Strategy Executive who impacts organizations by seizing new opportunities, solving tactical issues, and providing strategic vision. Innovative thinker, focused executor and energetic leader with a track record of metric-driven accomplishments that impact profitability. Recognized expertise in identifying (through data-driven analytics), acquiring (through direct marketing) and retaining (through CRM/customer loyalty) profitable customers. Proven ability to guide organizations through complex internal and market-driven changes. Strong technical, business and interpersonal skills with more than 25 years experience crafting data-centric solutions in several highly competitive industries.Specialties: Developing Marketing Solutions ♦ Customer Information Management ♦ Monetizing Data Assets
Data Intelligence Group
View- Website:
- wedigdata.com
- Employees:
- 9
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Chief Strategy Officer (Cso)Data Intelligence Group May 2010 - PresentFranklin, Tennessee, United StatesEmpowering clients to exceed their financial and strategic goals by incorporating direct marketing expertise, powerful data science strategies and dynamic vision to create innovative marketing programs and solutions
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PrincipalAllen Long Consulting 2008 - PresentProviding technology-driven solutions with specific expertise in data management, customer management, and marketing solutions. Focused on helping businesses understand their customers and improve revenue by merging client information, behavior analytics and satisfaction metrics to reach customers and exceed expectations.
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Vp, Operations / Marketing SolutionsAltair Customer Intelligence 2004 - 2008Delivering industry-leading results for our partners through design, implementation and management of successful B2C marketing solutions, including database marketing, campaign management, and reporting & analysis. Provided direction and leadership for Product Development, Analytics, Production Delivery, Client Services and Information Technology teams. -
Vp, Data Management GroupAffinion Group (Formerly Progeny Marketing Innovations) 2000 - 2004Provided $25M+ fee-based income for our financial services partners through successful management of direct marketing campaigns (120MM Direct Mail, 20MM Telemarketing annually) through the Database Marketing group. Delivered timely and accurate customer information and forecasts through the Business Data Management group.Served as business expert and consultant for all marketing science issues, focusing on creative resolutions to the tactical and strategic challenges presented in a privacy-driven marketing environment. -
Vp, Sales OperationsFirst Tennessee Bank 1997 - 2000Increased sales revenue in underperforming financial centers by establishing centralized sales operations functions to manage goals, deliver results and reward associates through improved sales incentive tracking and payments.Responsible for all sales operations functions throughout the retail bank organization. Focused on sales measurement and reporting goals (Retail Sales Incentive System) and developing Sales Incentive plan recommendations. -
Vp, Customer InformationBank Of America 1993 - 1997Responsible for managing all processes and projects relating to a 45 million record Retail MCIF (Harland) and a 40 million record Business MCIF (Harte-Hanks) including oversight of vendor selection and contract negotiations. General oversight of all Process and Project enhancements to the database. Educate clients on processes such as Householding, Geocoding, Continuity, etc. where appropriate. Responsible for department budget. -
Sr Marketing AnalystAmerican Airlines 1989 - 1993Responsible for recommending asset allocation through route planning and yield management. Analyze the statistical and financial data for a given market and suggest revenue opportunities. Develop and implement sales strategies for the American Eagle sales team. Design sales tools such as computer software to effectively maximize business commitments. Forecast operating statistics and explain variances to the operating plan. Track sales trends in all markets to recommend changes in schedules, aircraft type and pricing where necessary.
Allen Long Skills
Allen Long Education Details
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Computer Science -
Computer Science, Artificial Intelligence Data Structures
Frequently Asked Questions about Allen Long
What company does Allen Long work for?
Allen Long works for Data Intelligence Group
What is Allen Long's role at the current company?
Allen Long's current role is Marketing Strategy Executive.
What is Allen Long's email address?
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What is Allen Long's direct phone number?
Allen Long's direct phone number is +177033*****
What schools did Allen Long attend?
Allen Long attended Middle Tennessee State University (Mtsu), Middle Tennessee State University (Mtsu).
What skills is Allen Long known for?
Allen Long has skills like Direct Marketing, Analytics, Database Marketing, Direct Mail, Crm, Strategy, Marketing Strategy, Marketing, Marketing Management, Forecasting, Management, Leadership.
Who are Allen Long's colleagues?
Allen Long's colleagues are Robby Cucullu, Benjamin J., Michael Chapin, Ralph Yarborough, Karen Richards, Akbar Sahil.
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