After a career of helping large and small corporations and launching funded startups to success, I am now consulting, advising, investing, doing board work, and taking on part-time projects. As a marketing executive, I specialize in building teams and leading digital transformations. My experience spans consumer mass markets and B2B, brand and performance marketing, subscription and transactional models, public and PE-backed, high-growth and turnaround situations, with recent experience in fintech, e-commerce, education, and health products. I'm also eager to collaborate with forward-thinking policymakers to develop innovative communication strategies that bridge the gap between environmental science, public policy, and voter sentiment. My goal is to help create a groundswell of support for green initiatives that can transcend partisan divides and accelerate the adoption of sustainable policies.Highlights:Helped fintech with customer acquisition growth which helped them towards achieving a ranking of #35 on the Inc. 5000 list.Rebranded and redesigned a SaaS to help shorten their sales cycle from 1 year to 90 days, resulting in tens of millions dollars more in revenue.Credit Union - 3X their share of traffic, and matching the same cost per acquisition as the Big Banks with a fraction of the budget- with the humorous “Side Bank” concept that lets customer “cheat” on their Big Bank.Working with NYC hedgefund on a wealthtech brand for accredited investors that is currently under wraps.Developed campaign messaging for New Balance shoe line. Synthesized data to develop new directions for the classic brand.Designed and Launched BiohmHealth’s entire brand presence all the way through product development. Successfully monetized e-commerce brand and continued growth.Launched new campaign a F500 product to successfully activate a national salesforce with demand generation.Helped Sharktank food subscription: Created a customer acquisition system to help them reach $100MM in revenue in just 18 months and EXIT for $300MM.
Learn more here: https://allenmartinez.net/