Allen Gottfried Email & Phone Number

Winston Salem, North Carolina

Winston-Salem, Nc, Us

Successfully manage the Wake Forest University School of Medicine website, and other digital properties using the state-of-the-art CMS platform, Sitecore. Strategically manage and develop content through collaboration with departments, program directors and institutionally supported centers across the School of Medicine to successfully build content for a variety of audiences which include internal and external stakeholders, researchers, students and more.Selected Achievements:- Managed Development and launched award-winning microsite for CMS migration- Successfully migrated and launched new School of Medicine website with Digital Team- Utilize analytics and traffic reports to optimize content for our audiences- Build easy to consume Google Data Studio Dashboards for internal stakeholders to use and understand- Shot 360 degree virtual tours for many areas within the School of Medicine- Worked to optimize School of Medicine videos on YouTube channel for both School and ClinicalCMS: Sitecore, Ektron, WordpressEmail and Marketing Automation Tools: IBM Watson (Silverpop), MailchimpAnalytics: Google Analytics, Tag Manager, Search OptimizationVideo: Vimeo, YouTube, LimeLight - Video Optimization for Search

Colfax, Nc, Us

Manage all aspects of an independent media production company including development of business and marketing plan. Produce and direct a wide-range of video products including music videos, television commercials, corporate videos and promotional spots. Additionally provide professional graphic design, printing services and web products for a variety of clients. Successfully help new and existing clients build websites, develop online marketing plans, increase brand awareness, build brand reputation and utilize SEO strategies. Set up company Facebook pages and online directory listings as well as employ analytic data and keywords to enhance client’s overall search engine and competitive rankings. Educate customers to improve techniques for blog authoring, image tagging, and keywords to help them gain betters search engine results. **********************************************************************************************************Work Has Included.. U.S. Navy Lakehurst , C.H.A.D. - Philadelphia, Drexel University, Ranney School, U.S.S. New Jersey, Lockheed Martin, Airbrush Action Magazine, Mix'em Up Bartending School, Wispers Salon, KUZU Mediterranean, SELVE Luxury Shoes, MSA Inc., British Invasion Tribute BandServices: Search Engine Optimization | SEO | Social Media Publishing | Pay-Per-Click Marketing | PPC | Web Design & Development | Mobile Website Development | Monthly Social Media Management | LinkedIn Marketing | Inbound Marketing | Online Marketing | Digital Marketing | PPC Marketing | Pay-Per-Click Advertising | PPC Marketing | Facebook Marketing | Social Media | Content Creation | Graphic Design | Video Production | Music Video Production | Television Commercial | Digital Media Content | Photography | Real Estate Photography | Virtual Tours | Google Certified Photographer | Aerial Photo and Video

New Brunswick, Nj, Us

Successfully manage Saint Peter’s websites, social media channels, apps and other digital properties.Oversee, manage and develop content for Saint Peter’s Healthcare System’s main website and micro-sites. Successfully use the latest digital marketing tools and online strategies to continually drive traffic and build brand and service line awareness in the surrounding communities. Actively monitor, manage, and optimize content based on the latest search algorithms and local online marketing goals and competition. Using HIPAA compliant digital marketing, lead capture, and re-targeting to further build the online brand and increase patient appointments. Additionally manage, develop and maintain a variety of paid campaigns that are targeted based on analytical website information, key demographics, search behaviors and other display marketing triggers. Continually integrating with new platforms to better enhance the online features and connectivity for patients and physicians, including social media channels, email marketing, online video, and brand reputation management.Selected Achievements:Designed and managed major APP development for pediatric symptom checker, community health can tracker, and nationally covered Saint Peter’s Delivers! Baby billboard Facebook app.Designed and managed major web update project for better navigation and usability in addition to a mobile web launch, responsive blog site, and affiliated physician website. Successfully launched and marketed (on-going) KidAches pediatric symptom checker app.HIPAA Compliant Web retargeting ad campaignsOverseeing website CMS migration from Ektron to Kentico (.net)Launched major health library tied to Saint Peter’s Healthcare System from KRAMESDeveloped full mobile ready website while transitioning to responsive redesignShot 360 degree virtual tours for many service lines for use on Google and website

Lincroft, New Jersey, Us

Teach students in a hands-on professional studio environment the concepts and practices of basic television production techniques including the use of the camera, video switcher, character generator and audio board. In addition to the successful preparation of scripts by producing and directing studio programs in a variety of formats.Television Production | Video Camera | Television Studio Equipment | Video Training | Scripting | Producing | Writing | Directing

Dublin, Ireland, Ie

Digital Marketing Specialist for Eaton's Filtration business.Services: Search Engine Optimization | SEO | Social Media Publishing | Pay-Per-Click Marketing | PPC | Web Design & Development | Mobile Website Development | Monthly Social Media Management | LinkedIn Marketing | Inbound Marketing | Online Marketing | Digital Marketing | PPC Marketing | Pay-Per-Click Advertising | PPC Marketing | Facebook Marketing | Social Media | Content Creation | Graphic Design | Video Production

Tinton Falls, Nj, Us

Manage all online marketing activities including maintaining and updating company website, Wordpress micro-sites, blogs, and social media profiles. Act as lead automobile inventory photographer and video producer for how-to videos, promotional content and other new media deliverables to enhance the user/potential buyer’s online experience. Successfully develop, produce and execute online digital marketing plans, e-marketing newsletters, emails and promotional campaigns to generate more consumer leads, increase customer retention while maintaining and build a strong brand reputation and image. Write press releases and devise strategies and tests for improving search engine marketing, search engine optimization and listings to generate more traffic and higher page ranking then our competition.On-Going Freelance Work with MB MotorsportsServices: Search Engine Optimization | SEO | Social Media Publishing | Pay-Per-Click Marketing | PPC | Web Design & Development | Mobile Website Development | Monthly Social Media Management | LinkedIn Marketing | Inbound Marketing | Online Marketing | Digital Marketing | PPC Marketing | Pay-Per-Click Advertising | PPC Marketing | Facebook Marketing | Social Media | Content Creation | Graphic Design | Video Production

Us

Successfully managed the creative, technical, and business components of DVD production and all web properties for well-established airbrushing and art magazine.Produced, directed, and edited videos; maintained daily interaction with creative director, art director, and customer service representatives to develop additional marketing tools and programs. Used web analytics and keyword research to target new readers through Google Adwords online and television campaigns. Grew business through social networking, affiliate marketing, video marketing and launched weekly email campaign. Developed and implemented business strategies for brand expansion and enhancement through new outlets.Selected Achievements:• Launched Airbrush Action Silver edition DVD collection• Managed Targeted TV campaigns for training workshops in Las Vegas and Orlando• Successfully optimized and grew multiple social media channels (Facebook, Twitter, YouTube)• Increased traffic through on-site optimization and targeted paid search campaign,

Philadelphia, Pennsylvania, Us

Tasked with directing new Westphal College of the Arts Media Arts awareness and recruitment DVD and Internet-based video with responsibility for establishing video look, feel, and content. Additionally, created content in various digital platforms to boost recruitment for the Television Management program Produced student life segments in conjunction with the Philadelphia Film Commission. Selected achievement:Campaign was successful and is currently being used as a recruitment tool on the Drexel / Westphal website.

Production and Editing with the Business Development Office

Ms, Television & Digital Media Management

Music And Commercial Video Production Summer Program

Ba, Communications - Radio/Tv/Film

Aa, Communications