Allen Pattiselanno Email & Phone Number

Singapore

Singapore

Loving the community as Christ does, my role is to leverage on digital technology to improve our processes, empower our people and open new opportunities and channels to serve the children, youth and seniors in our community. It is not about speed to market, it is not about bottom-line profits. It is about making things better for our own people as well as the community we serve within a reasonable budget and timeframe. Transformation at the Speed of Right.

Singapore, Malaysia

Providing organisations with insight on the value they provide to their customers.I have been in the digital industry since the early 1990s and have worked as a Digital Project Manager, Media Campaign Manager, Executive Producer, and Programme Consultant. My experience in the digital industry has provided me with a unique 360 view of organisations looking to maximize their value to their customers through the digital channel.Skills:Digital ConsultancyBusiness StrategyCopywritingDigital Project ManagementHighlightsKinderland 45th Anniversary Book, Singapore (Copywriter)Planned the structure of the book together with key stakeholders and designer.Researched information from multiple sources to tell the story of preschool education from the 1980s till today and Kinderlan's pivotal role throughout this period. Wrote the copy for the book which was published in 2018.Produce Ala Carte, Australia (Copywriter)Wrote the copy for the websites to ensure customers were reached.Ensured budget was maintained and that work was completed according to schedule.Various Clients, Regional (Business Coach)Worked with senior managers to understand the value proposition of the company and who their key clients were. Facilitated discussions on identifying and optimising key processes/components in delivering this value to the identified segment of customers.Private School (Digital Coach)Provided the blueprint for an education institute to capitalise on social media channelsnamely Facebook, YouTube and Instagram to promote their activities, increaseenrollment in their current schools and build a relationship with stakeholders to expandtheir efforts globally.

Singapore, Singapore

Allen started in the digital industry in the early 1990s in New York with a start-up to deliver digital data through the vertical blanking intervals of television signals and quickly pivoted to delivering early digital solutions through the world wide web in Westchester County, New York.Returning to Singapore in 1996 Allen joined SilkRoute Ventures, one of the first internet solutions company in Singapore working with clients such as Singapore Airlines, EDB, UOB, OCBC, various ministries and agencies of the Singapore Government.From having worked with the Singapore Government, Allen went on to join the Central Provident Fund Board to help digitalise all counter services within 5 years. While at CPF Allen also worked to bring the National PIN and later Singpass into use. The next 10 years were spent in the creative space with agencies like CNET, TBWA and Dentsu working on numerous award-winning campaigns.For the 5 years, Allen has shifted to consultation to help businesses use digital technology to help their people and processes deliver greater value to customers.

Singapore

Facilitated strategic workshops for senior management of various local medium enterprises to help them articulate their value proposition and identify their customer segment and if their business model were still valid in the medium term. Then facilitated the stakeholders in developing a new business model if need be, to meet new challenges.Helped organisations map and review workflow processes to identify digitisation opportunities that were in line with the business culture, budget and objectives. Worked with stakeholders at a local university to manage a variety of vendors to develop a web-based multimedia career preparation programme for students.Planned and developed content strategy for various businesses to help them reach out and engage with their target audience.Wrote articles to support an SME’s effort to engage with their target audience.

Singapore

Looked for ways to create new revenue streams at every possible opportunity.Identified potential customers' needs and approach to pitch our value to them.Developed commercial relationships with key customers and partners.Acted as an ambassador for the business.Supported all sales activities within the company.

Malaysia

Built a team of domain experts to domain experts to develop a clean energy solution generating hydrogen on-demand with a solid chemical hydride(s). Proof of concept was delivered in February 2018.Worked closely with the CEO and CTO to identify key partners as well as investors. I was responsible for building a relationship with Hydrogenics, and initiating the discussion with the local government to develop hydrogen solutions for forklifts, and ultimately buses.Led the strategic planning initiative to identify key customers and connect them with our value proposition and how to go about delivering our solution.

Singapore

Worked with internal stakeholders to understand the needs of the digital team, the sales team and senior management to redesign the digital production process for Dentsu X, thereby providing an efficient, orderly manner to assign resources and manage projects resulting in time/cost savings through better planning, more productive cross-team interactions.Sought out, hired and trained the project manager to take manage the system, people and process.

Singapore

Assessed various technology and solutions providers to recommend a best fit solution to clientsEstablished processes for various vendors, as well as internal and external clients and stakeholders to follow to ensure smooth delivery of large projects.Worked closely with clients to set targets for web site user performance.Collated analytics data and interpreted them for clients through simple to read and understand reports.Led internal team in putting forth their best ideas for pitch and tender projects.Trained the digital marketing team for Great Eastern Life in Singapore, Malaysia and Indonesia in the use of their CMS system which was designed and implemented by Decision Science..

Singapore

Provided leadership and mentoring for a team of 5 project managersReviewed project budgets and resolved discrepancies, requirements gathering, oversaw project teams and client deliverablesCollaborated with business and strategy team to explore boundary-pushing digital possibilities for clientsManaged several large regional projects that required coordination with production team members as well as clients throughout the region. Created a framework for the project managers to work closely with the creative/production team together with the business team.Trained and mentored young designers, developers and project managers and built a cohesive and very capable digital team that saw very little turnover

As Campaign Manager, I have to understand client's end objectives and plan a interactive campaign to meet their expectations. In my line of work I have to:Copy-writeManage people & expectationsManage projects & resourcesAnalyse Campaign PerformanceOptimize eDMs for ongoing improvements.Key Clients and Achievement Dell, HP, IBM, RedHat, WebEx, Symantec amongst others. Was voted Campaign Manager for 2008 and my campaign for HP was voted Campaign of the Year, 2008.

As Campaign Manager, I have to understand client's end objectives and plan a interactive campaign to meet their expectations. In my line of work I have to:Copy-writeManage people & expectationsManage projects & resourcesAnalyse Campaign PerformanceOptimize eDMs for ongoing improvements.

Fun job overseeing the process of putting over a hundred manual services online. I was also responsible for the design and performance and user satisfaction of the CPF website and eServices.

I was responsible for planning and managing the development of website builds for a range of clients including NHB, EDB, OAC, STB and many more.

Brewster, New York

Starting as a researcher/project executive I helped the CEO plan and mange the numerous tasks and events needed to deliver a revolutionary technology - the delivery of digital data over over the air into people's home and offices.In my capacity at a start up I was responsible for competitive analysis, project management, as well as visual art direction and design for all the pages on the site.

Ba, Political Science

Did my major in Political Science with a minor in Chinese History.

Education record