Allen Ray Sales's Location
New York, New York, United States, United States
Allen Ray Sales's Contact Details
Allen Ray Sales work email
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Allen Ray Sales personal email
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About Allen Ray Sales
I am an e-commerce consultant for my consulting business, E-Com Fashion Inc. I have 17+ years of online e-com experience in the fashion, accessories, jewelry and luxury industries. I help grow online businesses (B2B and B2C) using Shopify, social media (paid and organic), brand development, and online digital strategies. Additionally, I enjoy implementing growth strategies and roadmaps for my clients to follow, create partnerships with other businesses to scale their business up, and implement creative digital strategies to increase brand awareness, online conversions, and sales. Please contact me if you would like to start and grow your online brand / business. Servicing all industries and sectors, product or service type businesses. Please visit my consulting agency for more information at www.e-comfashion.com / +1 (201) 283 - 8871 / info@e-comfashion.com---What We're Doing This Year 2021 - 2022:GDA's Program Development Collaborative (BDC) Program -This year 2021, my business E-Com Fashion is a partner for the Garment District Alliance's BDC (Business Development Collaborative) Program, designed to revitalize the Garment District of NYC by giving workers, artisans, entrepreneurs and business owners free funded programs like business consulting, webinars, and other essential program services. E-Com Fashion is participating this year and providing 20 businesses free consulting and support. We're currently looking and interviewing for applicants. Are you a startup, artisan, designer, entrepreneur, or business owner? Learn More and apply today here:https://www.e-comfashion.com/gda-special-program--SKILLS / EXPERIENCE:I am both technical and artistic with a Dual Bachelors in Multimedia & Fine Arts / Graphics, and a Diploma in Computer Science. Strategic thinker with a certification in Google Analytics and a course completion on Digital Marketing Strategies at General Assembly NYC. Worked with Salesforce / Demandware for high profile brands like Nautica, Kipling, and Club Monaco on their e-commerce website, brand development and implementation of new website features and optimizations to increase traffic and sales conversions. GRAPHICS / DESIGN PORTFOLIO (As I have a design, fine arts & multimedia background):https://www.dropbox.com/sh/pfbo4bicku8dgd6/AAC87DYanEJv92M2ZlCpSps0a?dl=0
Allen Ray Sales's Current Company Details
Allen Ray Sales Work Experience Details
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Founder And CeoE-ComfashionNew York, Ny, Us
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B2B Sales ConsultantAlexia Admor May 2024 - PresentNew York, United StatesCurrently leading a comprehensive sales support and lead generation strategy for Alexia Admor, a prominent fashion brand expanding into boutique sales. My role involves leveraging platforms like Seamless.ai and Go High Level to identify and manage potential boutique partners. I oversee the recruitment and training of remote sales teams, optimize B2B sales processes using CRM systems, and provide ongoing support to ensure the effectiveness of our outreach and conversion strategies. Our goal is to enhance Alexia Admor's presence in boutiques nationwide by maintaining a robust pipeline of quality leads and ensuring efficient sales execution. -
Business ConsultantAmita Naithani Mar 2024 - PresentNew York, United StatesOversee the design, development, and management of our e-commerce website to ensure optimal user experience and functionality. Implement strategic enhancements by leveraging the latest e-commerce technologies and trends. Work collaboratively with marketing and design teams to maintain brand consistency and boost visibility and loyalty across digital platforms. -
Founder / CeoE-Comfashion May 2016 - PresentGarment District Area Of New Yorkwww.e-comfashion.com (Consultant)E – Com Fashion (DBA) provides e-commerce consultation, business strategy, and development services designed to help businesses (large, medium or startup) grow their brand and e-commerce business in the online digital space. We ensure that websites not only look gorgeous, but is setup with the proper tools and applications to grow and measure deliveries. Additionally, E-Com Fashion takes a holistic approach to other areas to grow your business, such as Branding, Omni Market Channels, E-Commerce Operations and Optimizations, and Social Media Marketing.
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Business Development Collaborative (Bdc) Program PartnerGarment District Alliance Jun 2021 - Jul 2022New York City Metropolitan AreaE-Com Fashion joins the Garment District Alliance’s "Business Development Collaborative" (BDC) program to provide free funded services to help out and cultivate New York City's renowned garment district and 23 selected district businesses.Partnering with NYC’s Garment District Alliance (GDA) under their "Business Development Collaborative" (BDC) program - Year 2, E-Com Fashion provide essential programs and services to support and revitalize the garment district by giving its district businesses the tools and resources to recover, adapt and grow.● E-Com Fashion provided three core e-commerce services to 23 selected Garment District businesses under it's one year long BDC program: 1) One on one e-commerce consultation (main program highlight)2) Webinars3) Online education library (OEL)● Read our case study here:https://www.e-comfashion.com/case-studies/the-garment-district-alliance -
E-Commerce & Digital Marketing SpecialistEric Originals & Antiques Ltd. Oct 2020 - Nov 2021New York City Metropolitan Areawww.ericoriginals.com● Optimized e-commerce Wix website with company's e-commerce manager to optimize website conversions and increase over all traffic through FB paid advertising campaigns for the holiday 2020 season. ● improved product page displays for both Wix e-commerce website and 1stdibs store by integrating video recording of products which resulted to an increase in purchase conversion and user engagement on all e-commerce platforms. Established the use of Gemlightbox to improve video recording project flow.● Optimized sales in 1stDibs by driving Facebook paid advertising to 1stDibs shop and products. Resulting to a 4th Quarter YoY increase in sales transactions of 66% in 1stDibs. -
Ecommerce Specialist / ConsultantBen Amun Co Inc Sep 2019 - Aug 2021Greater New York City Areawww.ben-amun.com● Evaluate and update e-commerce storefront to reduce bounce rates, increase website traffic, and increase conversion. improve merchandise assortment presentation, using Google Analytics and Shopify Analytics as supporting evaluation tools. ● Enhance brand identity and increase conversion by integration of new imagery / photos, home page landing content strategies.● Increase online sales by integration of new online digital strategies like FB Ads (Brand awareness, lead generation / re-targeting / cpc ) with attention to KPI targets. Additionally, app integrations, Holiday Gift Guides/ Gift Cards, launch of new jewelry collections/campaigns in tangent with paid ads. Additionally, rolled out newsletter and Pinterest marketing strategies.● Notable campaign successes: Increased Black Friday / Cyber Monday 2019 sales by +46% YoY, December 2019 sales by 176%+ YoY, February 2020 sales by 89% YoY, and March 2020 sales by 104% YoY.● Setup and automation of newsletters and templates to build brand identity and communicate promotions and support other online digital strategies.● Setup new collection launches by setting up lifestyle photo banners, copy and messaging, product pages, and consolidation of product inventory in the back-end, in tangent with newsletter scheduled releases and updates.● Simplify navigation and improve user experience by integration of cleaner aesthetics and visual branding.● Work with cross functional teams to acquiring resources, assets, and materials needed for collection and promotional launches, and execution of online digital strategies. -
E-Commerce ManagerMax Jewelry Inc. Jun 2019 - Oct 2020Manhattan, Jewelry Districtwww.maxjewelryinc.comWebsite E-Commerce Development (B2B and B2C E-Commerce Website):● Creation and execution of the e-commerce strategies and the roadmaps.● Leading the creative technical development and branding of the e-commerce website in Shopify and other digital omni channels.● Re-platforming to Shopify and new web hosting provider .● Communication with third parties, support, technical developers, marketing and account holders to troubleshoot issues and implement solutions.● Creation and implementation of new brand identity inspired by pink magnolias and clean white aesthetics, with improvements to product photography, editing, and curating of merchandise.● Expand merchandise to other luxury online market places and working with third party account holders and cross functional teams (e.g. 1st dibs / Etsy).Merchandising:● Creation and maintenance of master spreadsheet of merchandise and product details.● Review and confirm product availability and information accuracy for e-commerce and other marketplaces (e.g. 1stDibs)● Use google analytics and other native online marketplace analytics to make recommendations on product popularity, merchandise orientation and seasonal content strategies, and positioning.Digital Marketing:● Implementation of newsletter processes, copy, and branding of newsletter templates for confirmation email automatons. ● Social media content creation and branding for Facebook, Instagram, LinkedIn and Pinterest.● Blog and Social Media content development and strategies for Brand building, and SEO optimization.● Optimization of SEO via Google Search Console, Bing Console, and site indexes.● Develop content strategies to grow customer engagements through social media and blogging.● Increase Pinterest viewer growth by 200%, FB and IG viewers by 15%, website traffic by 60%, and 310% increase in growth traffic from Google Business in two months since re-brand and launch of new website and digital strategies. -
E-Commerce SpecialistKosa Jewels Apr 2020 - Jul 2020New York, United Stateswww.kosajewels.com- Provided digital strategies for website optimization.- Optimized Pinterest channel to draw huge organic traffic from Pinterest to Shopify e-commerce store. - Exported Shopify merchandise to Pinterest shop to organically increase brand awareness and website traffic.- Automated newsletter for seasonal promotions and created branded templates for different purposes.- Increase of traffic and sales resulting to thousands of sales during Labor Day campaign promotion, and brand awareness development.
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E-Commerce Visual / Content MerchandisingClub Monaco Apr 2019 - Jun 2019Greater New York City Areawww.clubmonaco.com● Support the Merchandise and E-Commerce team in the continuous maintenance and updating of the Club Monaco US website as they transition to a new office location and CMS re-platforming from Radial to Demandware / Salesforce. ● Perform monthly and weekly landing page refresh for US Homepage, Men, Women, New Arrivals, and Sales using Radial CMS.● Perform monthly and weekly landing page refresh for US Homepage, Men, Women, New Arrivals, and Sales using Radial CMS.● Perform merchandise audits, checks and reporting post launch in Salesforce. -
E-Commerce DevelopmentIsley New York Dec 2018 - Mar 2019Greater New York City Areawww.Isley.coA women's online luxury boutique for emerging fashion designers, brands, and unique art objects.● Strategic planning for e-commerce setup, development and branding. B2C.● Business Analysis + Digital Strategy.● UX + Design.● Platform Build + System Integrations.● SEO and Social Media. -
E-Commerce - Manager (Contract)Sirah The Label Aug 2016 - Oct 2018New York City Areawww.sirahthelabel.com● Established the company's technology strategies: setting up their e-commerce websiteon WP/Woocommerce, web hosting, domain name, employee emails, Authorize.net CCMerchant Gateway, and Mailchimp for newsblasts - focusing on scalability andminimizing startup costs.● B2C website updates, merchandising and brand positioning.● Maintained the calendar for website content updates and online roadmaps for emailnewsblasts, blog updates, display and social, while working with the creative andmarketing team in briefing, strategizing, and execution.● Reviews and executes projects within SCRUM Agile framework from entering andprioritizing individual website requests and SOWs via ticket backlogs, entering prioritizedtickets into monthly sprints, following task through development cycles, enforcing projecttimelines and ensuring deliveries are achieved within budget and sprint timeframe.● Works with marketing to create digital marketing / influencer campaigns and strategies:SEO, SEM, affiliates, social, retargeting, to hit traffic plans, ROI marketing initiatives,reporting and optimizing campaigns.● Utilizes social media and Google analytics and native CMS to track, report, and makewebsite changes and recommendations to improve conversion rates for sales,newsletter subscriptions, reduce cart abandonment, build positive reviews, lower returns,and increase brand awareness and social media followers.● Works with freelancers and third party consultants as needed to maintain and grow thewebsite, and execute key department objectives. Meets with key decision makers andmanagers to conceptualize, plan, execute, update and grow e-commerce websitestrategies dealing with facets of design and visual communication.● Software Used: Photoshop, Illustrator, Dreamweaver, Wordpress / Woocommerce,Google Product Listings, Facebook / Google Ads, Social Media and Mailchimp, GoogleAnalytics, Tag Manager, and Console. -
Product Manager And Front End Web Developer For Nautica And KiplingVf Corporation Jun 2014 - May 2016New Jersey City- Product Manager - works with internal and external parties in implementation of general site updates, expansions and site developments for Kipling and Nautica website on Demandware (Now Salesforce) platform. Interacts with cross linked teams such Marketing/Sales, Design, Developers to strategize e-commerce updates, enhancements and technology strategies. - Acts as primary point of contact for any site related issues, developments, and evaluates requests and tickets for prioritization and resource allocation. Works primarily with cross linked departments and third party developers and engineers in evaluating department specific site issues and execution of custom solutions.- Front End Web Developer for Nautica and Kipling's E-Commerce Website: performing site maintenance and updates, and custom landing pages development requiring team work with internal design teams and third party integrations. Utilizes Jira to track and implement technical implementations and changes to e-commerce websites utilizing sprints and scrum meetings with cross functional teams. Works with third parties to map out and implement campaigns and website updates for Nautica and Kipling website.- Perfomed updates, maintenance, and enhancement integration on Demandware CMS website for Kipling and Nautica both for desktop and mobile. Worked with cross functional teams to update landing pages, fix website issues and bugs, automate updates, refresh and correct product feeds using excel and csv, integrate and clean up pixel tracking, and SEO for third parties.- Software Used: Demandware, Jira / Confluence, Photoshop, Google Tag Manager, Google Analytics, and other third party website applications. -
Front End Web Developer And Product ManagerSports Systems Inc. Aug 2012 - May 2014New Jersey• Developed database driven e-commerce websites and phone apps using Sports System’s CMS platform to create e-commerce websites for sports ticket and sports related products purchases, utilizing industry standard graphics/ web developer tools like Photoshop, Illustrator, and Dreamweaver.• Front end web development using HTML, CSS, XSL/XML, and light JQuery/JavaScript Integration.• Provided development, consultation, and support for high profile Sports Systems clients: McDonald’s, Emirates, Carlsberg, Sony, and HTC. • Interacted directly with clients, IT and Accounts Managers in all production cycle: planning, execution and delivery, site updates, maintenance and troubleshooting for client e-com sites for ticketing and other services. -
Web Developer And Graphic DesignerMytrakker Feb 2011 - Nov 2011Mississauga, Ontario, Canada• Development and maintenance of Mytrak and NBC’s Biggest Loser Slimcoach website in Dot Net Nuke environment, collaborating with other designers, marketers, and programmers.• Google Analytics and SEO setup, implementation, and reporting.• Development of new sites based on photoshop designs, css, and xhtml.• Google Analytics and SEO setup, implementation, and reporting.• Development and maintenance of Mytrak and NBC’s Biggest Loser Slimcoach website in Dot Net Nuke environment, collaborating with other designers, marketers, and programmers.• Development of new sites based on photoshop designs, css, and xhtml.• Worked with in-house graphics design team in converting their Photoshop and Illustrator designs into prototypes and final website products, and integrated Jquery applications.• Performed HTML/CSS coding, flash animations, newsletter banner designs, website updates and maintenance. -
Freelance ProjectsPersonal / Side Projects Jan 2010 - Aug 2011Mississauga, Ontario, CanadaTDS, ERJ Productions, Swagbag Inc., Biochemsupplyllc, TheArtsies,IntouchAZ, DTS Telecom , Jo @ Ji Barbecue King, Elysium
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Web Developer And Creative DesignerGuidelines Advertising Inc Feb 2009 - Oct 2009Toronto, Canada Area- custom website development and design for a variety of client portfolio.- UX/Design, Photoshop, Dreamweaver.- Website mockups, graphics development. -
Production Mmedia DeveloperGesturetek Jul 2006 - Oct 2008Toronto, Canada Area• Provided multimedia content and creative design/ interface solutions for high profile GestureTek clients: American Express, Telus, Clublink, Asher Haley, Tide, Epcott/Disney.• Supported Sales dept. by participating in brainstorming conferences with clients, creating and presenting storyboards and ideas to them.• Supported Production dept. in project flow by creating graphic assets, enhancing images, video encoding, performing quality assurance, and formulating creative design and user interface solutions for projects.• Supported Marketing dept. by updating website press releases, video and image galleries, e-newsletters, developed and maintained the company's tradeshow demo and corporate website.
Allen Ray Sales Skills
Graphic Design
Photoshop
Dreamweaver
Css
Jquery
Social Media
Html
Illustrator
Web Design
Multimedia
Interactive Advertising
Project Management
Web Development
Front End Developers
Advertising
Front End Development
Layout
E Commerce
Digital Marketing
Online Digital Strategy
Business To Business
Jira
Google Analytics
Webflow
Wordpress
Salesforce
Communication
Problem Solving
Customer Service
Written Communication
Luxury Brand Marketing
Shopify
Merchandising Strategies
Authorize.net
Demandware
Woocommerce
Mailchimp
Online Merchandising
Computer Graphics Design
Online Metrics
Customer Interaction
Site Refreshes
Multi Media Marketing Campaigns
Web Experience
Online Marketplace
B2c
User Experience
Branding And Identity
Allen Ray Sales Education Details
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Digital Marketing -
Fine Arts And Digital Communications -
Computer Science -
Google Analytics AcademyGoogle Analytics
Frequently Asked Questions about Allen Ray Sales
What company does Allen Ray Sales work for?
Allen Ray Sales works for E-Comfashion
What is Allen Ray Sales's role at the current company?
Allen Ray Sales's current role is Founder and CEO.
What is Allen Ray Sales's email address?
Allen Ray Sales's email address is al****@****ail.com
What schools did Allen Ray Sales attend?
Allen Ray Sales attended General Assembly, Mcmaster University, Mohawk College, Google Analytics Academy.
What are some of Allen Ray Sales's interests?
Allen Ray Sales has interest in Human Rights, Science And Technology, Arts And Culture.
What skills is Allen Ray Sales known for?
Allen Ray Sales has skills like Graphic Design, Photoshop, Dreamweaver, Css, Jquery, Social Media, Html, Illustrator, Web Design, Multimedia, Interactive Advertising, Project Management.
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