Allen Richardson Email & Phone Number

Calliope & Company is a strategic marketing firm comprised of experienced marketing, licensing, and brand development executives.Based in Los Angeles, California in the heart of Hollywood, Calliope & Company was founded with the belief that true innovation is a discipline shaped by experience, creativity, and insight. https://calliopeandcompany.com/

Houston, Texas, Us

MobyFox is the world leader in licensed smart watch bands and digital watch face content. Responsible for identifying, acquiring and managing all new physical and digital licenses.www.mobyfox.com

Boulder, Co, Us

• Created and oversaw company’s in-bound licensing program.• Directed team of licensing executives and oversaw dedicated art department.• Worked with sales team to develop licensed retail programs for Target, Best Buy, and Amazon.• Recommended and procured new licenses on behalf of Popsockets, leveraging understanding of the target consumer, the sales account(s), and pop culture.• Procured, negotiated, and maintained relationships with all key licensor partners including Disney/Marvel/Star Wars, Warner Bros/DC, Viacom/Nickelodeon, Cartoon Network, Netflix, Hasbro, The Pokémon Company, Sanrio, NFL, MLB, NBALabs and Realtree.

Broomfield, Colorado, Us

• Re-engaged by Kidrobot to establish new company vision, profitability goals, revenue targets and product roadmap following the company’s acquisition by NECA.• Developed overall marketing plans and go-to market strategy, leading all product, development, marketing, sales, and licensing teams.• Curated product lines to satisfy consumer demand while also hitting financial targets.• Procured and managed key licensors including Disney/Marvel, Warner Bros/DC, Fox, Viacom, Cartoon Network, Sega, American Greetings and The Andy Warhol Foundation. • Established strategic business partnerships with Shake Shack, Samsung and Stickapax. • Drove e-commerce +50% by adding new wholesale accounts like Target and Best Buy.

Greenville, Texas, Us

• Secured Star Wars: The Force Awakens license from Disney, bringing the app-enabled robotic droid (“BB-8”) to market in less than 12 months. • Provided direction for all company product lines, driving unprecedented company revenue.• Developed and maintained P&L ledgers for all four (4) Sphero robotic product lines.• Instituted new profitability standards and goals to insure future success throughout the company.• Developed year-long marketing campaigns focused on both sell-in to accounts and sell-through to the consumer.

Broomfield, Colorado, Us

• Developed merchandising/marketing strategy for internal and external brands. • Authored the company’s product roadmap including multi-layered marketing plans to support product launches, maintaining overall product release schedule for the company.• Oversaw all licensor relationships including Disney/Marvel, Warner Bros, Fox, Viacom, Capcom and Project [RED],maintaining business plans for all product ranges and release events.• Directed sales with overall go-to-market strategy, visiting accounts with sales teams to collaborate on sell-in and marketing.• Led brand launch for “Yummy World,” developing an out-bound licensing program. • Managed all P&Ls, working with finance department to set and achieve profitability goals.

Pawtucket, Ri, Us

• Led global brand marketing and product development for $50MM - $300MM brands within the Boys, Girls, Tiger Electronics, and Advanced Technology & Innovation groups.• Spearheaded product development and integrated marketing programs for product launches for Hasbro’s owned and licensed portfolio of brands including Star Wars, Furby, FurReal Friends, Beyblade, Jurassic Park, Indiana Jones, The Littlest Pet Shop, I-Dog, VideoNow, HitClips, Action Man, Blythe, multiple app-based/connected toys and games, among others.• Oversaw global strategic direction including advertising/public relations programs, revenue and profit goals, brand building, and marketing strategy/segmentation.• Negotiated and secured major promotional partnerships with McDonald’s and Burger King.• Shepherded and managed product lifecycle from “Insight & Innovation” to “Consumer Satisfaction,” working both domestically and in Hong Kong.• Liaised with external licensing partners including Lucasfilm, Universal and Paramount. • Partnered with sales team to develop retailer-specific marketing plans for all major accounts (Wal*Mart, Target, Toys R Us, among others), ensuring strong account sell-in and a “drive to retail” sell-through consumer response.PRODUCER (Tiger Electronics division)• Marketed, designed, produced and wrote handheld game and video game products – including graphic direction, design, packaging, instructions and licensor relations. • Credited as producer for Star Wars (various original trilogy-based handheld games), The Simpsons (handheld and tabletop games), Tiger Karaoke, Stuart Little R/C vehicles, Bob the Builder educational learning assistants, “Lightning Mail” (portable email device), and numerous other electronic handheld games.• Designed and produced Tiger's cartridge-based 1996 handheld video game system: game.com.

Furby, HitClips, VideoNow, Star Wars, R-Zone, Game.com, etc.

Chuo-Ku , Tokyo, Jp

• Produced and marketed trend-setting video games for Nintendo, Sega and Sony platforms.• Created and implemented PR and advertising campaigns to support releases.• Provided creative and artistic direction of all produced projects. • Managed overall project schedule, milestones, resources, and business plans.CREDITS:Contra, Castlevania, NBA, MLB, International Superstar Soccer, Animaniacs, Batman TAS, Tiny Toons,

Ma, Radio/Tv/Film

Ba, Telecommunications, English