Allen Sherman Email & Phone Number

Raleigh, North Carolina, United States

As the Creative Director, I spearhead marketing strategies and innovative design solutions across our market development team while providing expert guidance to our interior design professionals. My key responsibilities include:Orchestrating compelling marketing campaigns and refining brand messaging for diverse audiences.Crafting persuasive RFPs and presentations for both external clients and internal stakeholders.Conceptualizing and implementing targeted email marketing initiatives to engage contacts across multiple vertical markets.Ensuring cohesive brand representation across all locations and marketing materials.Directing and overseeing photography and videography projects to elevate visual content.Leading web development teams in creating and maintaining multiple brand websites.This role combines strategic marketing acumen with creative design expertise to drive brand growth and maintain our position as industry leaders.

Raleigh-Durham-Chapel Hill Area

• Managed client relationships and delivered exceptional digital and print content for Sherman Content & Design.• Utilized skills in art direction, product photography, and 3D modeling/animation to create full-service creative solutions.• Successfully executed digital marketing strategies to drive engagement and brand awareness for clients.

Carrboro, North Carolina, United States

I held a multifaceted role that combined the creative expertise of a graphic designer with the strategic acumen of an account manager. This unique blend of skills is rarely found in a single professional, making my contribution particularly valuable to the agency and its clients.Our agency specialized in optimizing Amazon and web performance for retail and consumer product clients, a niche that required both visual creativity and analytical thinking. My responsibilities spanned a diverse range of projects and clients, showcasing my adaptability and broad skill set.

Greensboro--Winston-Salem--High Point Area

During my time as a Digital Artist I was given the lead on many projects. I also had the opportunity to work with a wide array of clients and to develop advanced retouching and editing techniques.Applied color management science to the Wayfair / Birch Lane printed catalogs. I was solely responsible for the color management and retouching of all catalog imagery for a period of three years.Conceptualized, directed, and edited the 2017-2018 Home Depot Smart Home Holiday digital media campaign. This was a cross platform campaign that consisted of seventeen short videos and animations highlighting Google Smart Home products available at Home Depot.Art directed and edited the 2019 Home Depot Backyard Beauty digital campaign. This project was a series of videos and images highlighting decking material, its use, and its durability.Created and applied 3D texturing and UV mapping processes for Richloom Fabrics. I was able to take their prototype patterns and place them in scenes with great photorealism. This saved Richloom the cost and time of producing and shipping samples to the US.Developed and refined digital rendering techniques to create flooring products for Metroflor USA. This saved Metroflor USA the time and cost associated with producing and shipping flooring while still delivering photo realistic results for marketing materials.

I used a variety of painting and sculpting techniques to create replicas of missing products. I also created large lifelike set pieces for commercial photography and film.I develop and refined foam sculpting techniques which allowed for easy movement and storage of stone facades and other set pieces.