Animal Protein Post, or AgriPost, was founded in late 2018 by Allen Shu, a veteran journalist in both agribusiness and financials, together with his alumnus of the China Agricultural University (CAU). Positioned as the first bilingual digital media in China's agro-food industry with a focus on original news, AgriPost offers a financial viewpoint and PR insights. Covering from feed to food and spanning the sectors of pork, poultry, cattle and dairy, the stories are distributed via the most popular social and news platforms including WeChat, Toutiao, Baidu, NetEase, Sohu, etc., in addition to the news portal www.agripost.cn.As a part of Beijing NBC Communications Co., AgriPost is also dedicated to providing marketing and branding services for the agro-food industry in both China and overseas. The organization is good at content creation, event organization, industry insights, media relations, etc., gaining a deep understanding of both agricultural and financial media, and has built good relationships with most of them.

Based in Singapore, Asian Agribiz publishes four magazines – Asian Poultry, Asian Pork, Asian Meat and Asian Feed – and organises ten technical and business conferences annually, all aimed at building capacity and upgrading the knowledge and operations of animal protein producers in Asia.As the sole correspondent based in China, Allen offered the magazines and an online portal with a quantity of feature stories and news items, including exclusive interviews on the executives of Guangdong Wens, Fujian Sunner, Sealed Air, DaChan Food and Cargill Animal Protein China. Allen was a part-time translator for the Asian Meat Magazine even when he was not with Asian Agribiz, meaning that he looked after the Chinese edition from its launch in 2005 till the cease in late 2017. He has also been supporting Gira's research on the meat sector in China.

Fortune China is a well-known public relations consultancy initiated by the official Xinhua News Agency, and Allen was then a dedicated Account Manager to China Investment Corporation, the country's over USD 1 trillion sovereign wealth fund. He was also a consultant for other financial clients such as ING Bank, CLSA Securities, Nomura, Rostec, BlackRock, UBS and so on.

CBID was a financial newswire JV between Hong Kong's billionaire Richard Li and the influential Caijing Magazine on the mainland. The agency aims to provide the world's English-speaking business community with high quality China-focused business news and information using the latest digital technologies.

Xinhua Finance Limited was China's premier financial information and media service provider, and was listed on the Tokyo Stock Exchange. Bridging China's financial markets and the world, Xinhua Finance's proprietary content platform, comprising Indices, Ratings, Financial News, and Investor Relations, served financial institutions, corporations and re-distributors worldwide.