Allen Tatara Email & Phone Number

Illinois, United States

• Creating a webinar experience from start to finish is part of the very rewarding work that I do here at Informa Tech/Omdia. Working with customers from around the world, our thought leadership webinars reach thousands.
• Instrumental in growing online webinar program from $500,000 to $1.8M within two years of operation while increasing live webinar from 20 - 60 webinars per year
• Increased on-demand viewership by 25% through the creation of extensive post-webinar social media campaign and the addition of a content hub and YouTube channel
• Built webinar planning process from scratch and widened services to include video webinars and enhanced customer engagement
• Developed engaging video training series for new research analysts to better facilitate mastery of sponsored webinar program
• Collaborated with designers to create video templates for the creation of pre-event teasers to promote upcoming webinars on social media

• I really enjoyed the challenge of creating a world-class webinar program planning process which allowed me to utilize my skills in project management. This streamlined process allowed our limited staff of two people to.
• Project managed the entire webinar lifecycle for each event
• Conducted regular communication with event clients by orchestrating presentation development and review process
• Organized, coordinated and managed all rehearsal calls and gathered deliverables
• Provided technical support, quality control and technical audience question responses during all live webinars
• Created post-event reports and analytics for all webinar team participants

Naperville, Illinois

• This position was so amazing - and so challenging. This was the first time that I ever managed a demo program for such a large tradeshow, and I was hooked! Between the coordinating with the various product teams.
• Planned and organized demo program and staff for Mobile World Congress, Broadband World Forum, and multiple customer road shows and seminars averaging 5 events per year without loss of quality
• Developed next-generation technology-based demonstrations to increase visibility and create an enhanced customer experience at tradeshows and Executive Briefing Centers
• Managed the Global Marketing demo program (creation/integration/deployment/life cycle) of strategic product demonstrations, resulting in the alignment of messaging to mesh with corporate strategy and market positioning

Naperville, Illinois

Provided direct support for the launch of new product introductions and legacy products, resulting in marketing the solution to customers. Developed product-level and sales training materials and effectively trained marketing and sales teams on solution strategy via online webinars. Planned and managed external customer meetings, achieving high customer.

Lisle, Illinois

Managed daily operations of the 25K sq. ft. Executive Briefing Center facility with an annual budget of $1.2M. Created compelling presentations to establish mind share for executives-level customers and served as a spokesperson, product demonstrator and subject matter expert for all customer visits, averaging 200 visits per year improving customer.

Certificate Of Studies, Deacon Formation

Bachelor Of Arts (B.A.), Broadcast Communication

Associate Of Arts (A.A.), Journalism, Liberal Arts