We consult full-service restaurants, optimizing their strategy and operations to grow sales by 10% in 6 months.

Premium cigars, accessories, and exclusive monthly memberships. More than a product, Statesman is about bringing people into the Statesman lifestyle - a lifestyle of memorable cigar smoking experiences, sophisticated elegance, and community.

Led creative direction for luxury brands, optimizing content and collaboration for high-end consumer markets. Developed brand voice guidelines and efficient project management processes, boosting content output by 20% while maintaining high standards.

Media Optimizers is a leading event marketing and capital raising agency that specializes in helping funds across various verticals achieve their business goals. Our team is dedicated to delivering cutting-edge marketing solutions that are tailored to meet the unique needs of each of our clients.As the Creative Director at Media Optimizers, I oversaw a portfolio of 15+ clients (including Tony Robbins, Dean Graziosi’s Mastermind, Dallas' largest personal injury law firm, Reyes-Browne Law, and more) across a wide range of advertising platforms. I was responsible for creating and implementing the structure and processes of their Creative Department (20+ members) as well as inter-department flow between Creative and other departments to drive overall agency results and maximize ROI.*Organization restructured and all key Creative leads were let go.

Led global brand launch, positioning it as a luxury brand with 3x industry engagement rates. Streamlined processes for faster, consistent cross-department collaboration, reducing production time by 30%.-Improved user retention by 20% through cohesive digital brand voice.-Oversaw content strategy that led to a 300% increase in engagement.

Managed creative marketing operations, improving catalog engagement by 15% and increasing launch-driven leads by 17%. Streamlined team processes, reducing project timelines by 30%.-Boosted customer engagement with strategic, informative content.

Directed social media efforts across multiple platforms on behalf of the International Department of Dallas Baptist University. Developed infrastructure necessary to create and implement content. Performed analytics on a weekly basis to assess the productivity of the social media structure. Created connection between the university and prospective students all around the world. - Doubled DBU International FB presence from 2,000 to 4,000; on pace to increase to 20,000 by year end.- Organically grew DBU International Instagram followership from 0 to 900, with expected followership of 2,000 by end of 2015.- Increased DBU International blog readership from 200 to 14,000 in 4 months.